The Numbers - DVD Sales Chart for Week Ending May 20, 2012 (original) (raw)

| | | Title | UnitsthisWeek | %Change | TotalUnits | SpendingthisWeek | TotalSpending | Weeks | | | ------ | ------- | ------------------------------------------------------------------------------------------------------------- | ------- | ---------- | ---------------- | ------------- | ------------ | --- | | 1 | new | The Grey | 342,334 | | 342,334 | 5,812,831∣5,812,831 | 5,812,831∣5,812,831 | 1 | | 2 | (1) | The Vow | 265,754 | -65% | 1,033,774 | 4,735,736∣4,735,736 | 4,735,736∣17,784,396 | 2 | | 3 | new | One For the Money | 255,861 | | 255,861 | 3,827,681∣3,827,681 | 3,827,681∣3,827,681 | 1 | | 4 | new | Chronicle | 236,313 | | 236,313 | 3,535,242∣3,535,242 | 3,535,242∣3,535,242 | 1 | | 5 | (2) | Underworld: Awakening | 153,571 | -65% | 595,873 | 2,736,635∣2,736,635 | 2,736,635∣10,251,346 | 2 | | 6 | new | The Devil Inside | 78,908 | | 78,908 | 1,180,464∣1,180,464 | 1,180,464∣1,180,464 | 1 | | 7 | new | Rampart | 72,061 | | 72,061 | 717,728∣717,728 | 717,728∣717,728 | 1 | | 8 | (3) | Joyful Noise | 66,858 | -50% | 590,303 | 1,000,196∣1,000,196 | 1,000,196∣8,830,933 | 3 | | 9 | (7) | Mission Impossible - Ghost Protocol | 60,764 | -23% | 1,188,222 | 876,825∣876,825 | 876,825∣18,070,648 | 5 | | 10 | (15) | Alvin and the Chipmunks: Chipwrecked | 56,451 | +4% | 2,255,881 | 941,603∣941,603 | 941,603∣37,392,319 | 8 | | 11 | (6) | Thor | 54,945 | -32% | 1,472,215 | 861,538∣861,538 | 861,538∣24,734,317 | 36 | | 12 | (12) | We Bought a Zoo | 50,442 | -19% | 1,106,645 | 905,938∣905,938 | 905,938∣18,880,983 | 7 | | 13 | (10) | Contraband | 49,741 | -32% | 722,244 | 992,830∣992,830 | 992,830∣12,576,547 | 4 | | 14 | (9) | Captain America: The First Avenger | 46,900 | -40% | 1,872,660 | 711,473∣711,473 | 711,473∣32,201,094 | 30 | | 15 | (8) | New Year’s Eve | 40,430 | -48% | 500,003 | 614,940∣614,940 | 614,940∣7,490,152 | 3 | | 16 | (22) | The Twilight Saga: Breaking Dawn, Part 1 | 39,129 | +35% | 5,100,961 | 530,981∣530,981 | 530,981∣92,756,014 | 15 | | 17 | new | Hell on Wheels: The Complete First Season | 38,992 | | 38,992 | 711,214∣711,214 | 711,214∣711,214 | 1 | | 18 | (-) | The Lion King | 31,700 | +169% | 1,840,565 | 599,263∣599,263 | 599,263∣33,877,631 | 899 | | 19 | (19) | Iron Man 2 | 30,297 | -23% | 5,669,322 | 307,015∣307,015 | 307,015∣122,513,497 | 86 | | 20 | (11) | Haywire | 29,988 | -53% | 285,710 | 453,419∣453,419 | 453,419∣4,279,020 | 3 | | 21 | (17) | War Horse | 22,678 | -53% | 1,261,655 | 453,560∣453,560 | 453,560∣23,235,877 | 7 | | 22 | (13) | Chuck: The Complete Fifth Season | 20,540 | -64% | 77,757 | 544,926∣544,926 | 544,926∣2,087,496 | 2 | | 23 | (16) | Wrestlemania XXVIII | 18,178 | -64% | 68,790 | 363,015∣363,015 | 363,015∣1,222,913 | 2 | | 24 | (23) | The Iron Lady | 16,984 | -34% | 454,628 | 254,081∣254,081 | 254,081∣6,839,979 | 6 | | 25 | (26) | The Girl with the Dragon Tattoo | 15,764 | -19% | 1,001,361 | 314,649∣314,649 | 314,649∣17,893,290 | 9 | | 26 | (28) | The Muppets | 15,429 | -14% | 1,566,679 | 308,847∣308,847 | 308,847∣26,711,861 | 9 | | 27 | (-) | Gran Torino | 15,063 | +22,051% | 4,041,852 | 118,409∣118,409 | 118,409∣60,017,329 | 154 | | 28 | (30) | One Tree Hill: The Complete Ninth and Final Season | 14,811 | -13% | 203,947 | 367,757∣367,757 | 367,757∣5,058,737 | 6 | | 29 | (-) | The Adventures of Tintin | 13,341 | -10% | 888,419 | 198,514∣198,514 | 198,514∣14,153,343 | 10 | | 30 | (-) | Green Lantern | 13,009 | +184% | 1,365,952 | 129,570∣129,570 | 129,570∣19,076,335 | 32 |

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.