The latest Marketing, Advertising, Digital & Media news (original) (raw)

World Cup 2026

Watch all the biggest and best World Cup 2026 ads

The Fifa World Cup 2026 is here, and brands are piling in. From official sponsors to opportunistic challengers, here are the commercials and campaigns trying to win attention off the pitch, updated as new work launches.

Today’s top stories

Most popular

OOH Ads Indie Agency 100 Commerce Media Power 100 Podcast B2B CMO 100

B2B creative-by-committee is dead. Good riddance

B2B creative has always been shaped by whoever was last in the room. With AI taking over targeting and distribution, the industry can no longer afford that arrangement.

Stef Hoffman

Head of Enterprise Transformation, Code and Theory

The Montreal agency group that refuses to eat its own

Eight independent agencies, one holding company named after the police motto and a founding philosophy built around inverting the pyramid. The Humanise Collective thinks the agency industry has been eating its own for long enough.

Reuben Webb

B2B Editorial Lead, The Drum

Sign up for your

Daily Dose of Marketing Insights

Newsletter view example