Do You Know What a Dead Metaphor Is? (original) (raw)

Dead Metaphor Definition and Examples

Glossary of Grammatical and Rhetorical Terms

Time is running out is an example of a dead metaphor.

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Updated on December 31, 2018

A dead metaphor is traditionally defined as a figure of speech that has lost its force and imaginative effectiveness through frequent use. Also known as a frozen metaphor or a historical metaphor. Contrast with creative metaphor.

Over the past several decades, cognitive linguists have criticized the _dead metaphor theory_—the view that a conventional metaphor is "dead" and no longer influences thought:

The mistake derives from a basic confusion: it assumes that those things in our cognition that are most alive and most active are those that are conscious. On the contrary, those that are most alive and most deeply entrenched, efficient, and powerful are those that are so automatic as to be unconscious and effortless. (G. Lakoff and M. Turner, Philosophy in the Flesh. Basic Books, 1989)

As I.A. Richards said back in 1936:

"This favorite old distinction between dead and living metaphors (itself a two-fold metaphor) needs a drastic re-examination" (The Philosophy of Rhetoric)

Examples and Observations

It's Alive!

Two Kinds of Death

The Etymological Fallacy