UserTesting Human Insight Platform | Customer Experience Insights (original) (raw)
Craft experiences that win hearts—and markets
Find the ‘why’ then build faster, smarter, and with confidence.
The Human Insight Engine for the Enterprise
The trusted solution behind the world’s most customer-centric brands—turning human insight into a competitive edge.
- The world’s strongest global participant network
- An AI-driven engine built for enterprise
- Expert-led services that drive outcomes
Improve experiences across your business
- Marketing
- Product
- Digital
- CX
- Design
- UX Research
Maximize marketing ROI with insights from real people
Leverage customer insights to ensure your marketing efforts hit the mark
- Refine messaging and creative assets based on audience feedback
- Eliminate guesswork–maximize ROI by getting it right the first time
- Validate decisions and co-innovate with customers to build brand love
“No other solution makes it easier and faster to be Customer First, regardless of what we’re building”
-Growth Hacking Lead, Digital Marketing and UX
Research your audience, brand, and competitors
Get fast feedback on ideas and concepts
Test anything—messages, creative, offers, and more
Build products customers love
Transform your product development process with research-driven insights
- Reduce rework and fast-track better products and experiences
- Understand unmet customer needs before launch
- Optimize features to drive CSAT and long-term product success
“We use [UserTesting] to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work–to make sure the product works for them.”
-Product Manager, Growth
Enable agile development with continuous user feedback to iterate fast
Refine prototypes and concepts with feedback from real users
Prioritize features based on real user needs, not assumptions
Build the digital experiences your customers want
Get insights to create frictionless, high-converting digital commerce experiences
- Validate website and app designs to close the experience gap
- Use human insights to reduce cart abandonment
- Understand buyer sentiment to increase order value
“UserTesting puts me in touch with real customers anywhere, anytime, so we know exactly what to design and deliver for success.”
-Global Digital Product Director
Leverage shopper emotions & behaviors to boost conversion
Analyze body language, tone & sentiment to reveal hidden friction
Understand shopping experiences across diverse demographics
Craft the exceptional customer experiences your customers crave
Empower teams with human insights to ensure customer interactions exceeds expectations
- Identify and resolve pain points across the customer journey
- Benchmark experiences to track improvements over time
- Improve customer satisfaction (CSAT) and loyalty
“Analyzing human insight helps us understand what's important to our customers and what resonates with them in our advertising and marketing materials.”
-Chief Experience Officer
Journey mapping and VoC (Voice of Customer) insights
NPS and CSAT tracking with actionable recommendations
Omnichannel experience testing tools
Design with your customers, for your customers
Leverage user feedback to understand needs, test ideas, & get to the best design quickly
- Validate concepts early to refine designs and prevent costly rework
- Uncover usability and accessibility issues to ensure seamless experiences
- Optimize designs for user interaction with user feedback
“UserTesting is involved in the entire process, from validating the hypothesis to the final step, where we validate that the product is ready for teams to build.”
-DesignOps Lead
Fast feedback on prototypes
Think-out-loud research to explore ideas
Body language cues to reveal hidden friction
Turn human insights into better experiences
Insights to understand user needs, validate concepts, and optimize experiences pre-launch
- Discover user needs and pain points through qualitative/quantitative research
- Test usability, accessibility, and engagement to create seamless experiences
- Drive research-backed decision-making with data-driven insights
“Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal.”
-UX Manager
Live conversations for in-depth feedback
Journey mapping and behavior analysis
Accessibility and usability testing tools
- Maximize marketing ROI with insights from real people
Leverage customer insights to ensure your marketing efforts hit the mark- Refine messaging and creative assets based on audience feedback
- Eliminate guesswork–maximize ROI by getting it right the first time
- Validate decisions and co-innovate with customers to build brand love
“No other solution makes it easier and faster to be Customer First, regardless of what we’re building”
-Growth Hacking Lead, Digital Marketing and UX
Research your audience, brand, and competitors
Get fast feedback on ideas and concepts
Test anything—messages, creative, offers, and more
* Build products customers love
Transform your product development process with research-driven insights
* Reduce rework and fast-track better products and experiences
* Understand unmet customer needs before launch
* Optimize features to drive CSAT and long-term product success
“We use [UserTesting] to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work–to make sure the product works for them.”
-Product Manager, Growth
Enable agile development with continuous user feedback to iterate fast
Refine prototypes and concepts with feedback from real users
Prioritize features based on real user needs, not assumptions
* Build the digital experiences your customers want
Get insights to create frictionless, high-converting digital commerce experiences
* Validate website and app designs to close the experience gap
* Use human insights to reduce cart abandonment
* Understand buyer sentiment to increase order value
“UserTesting puts me in touch with real customers anywhere, anytime, so we know exactly what to design and deliver for success.”
-Global Digital Product Director
Leverage shopper emotions & behaviors to boost conversion
Analyze body language, tone & sentiment to reveal hidden friction
Understand shopping experiences across diverse demographics
* Craft the exceptional customer experiences your customers crave
Empower teams with human insights to ensure customer interactions exceeds expectations
* Identify and resolve pain points across the customer journey
* Benchmark experiences to track improvements over time
* Improve customer satisfaction (CSAT) and loyalty
“Analyzing human insight helps us understand what's important to our customers and what resonates with them in our advertising and marketing materials.”
-Chief Experience Officer
Journey mapping and VoC (Voice of Customer) insights
NPS and CSAT tracking with actionable recommendations
Omnichannel experience testing tools
* Design with your customers, for your customers
Leverage user feedback to understand needs, test ideas, & get to the best design quickly
* Validate concepts early to refine designs and prevent costly rework
* Uncover usability and accessibility issues to ensure seamless experiences
* Optimize designs for user interaction with user feedback
“UserTesting is involved in the entire process, from validating the hypothesis to the final step, where we validate that the product is ready for teams to build.”
-DesignOps Lead
Fast feedback on prototypes
Think-out-loud research to explore ideas
Body language cues to reveal hidden friction
* Turn human insights into better experiences
Insights to understand user needs, validate concepts, and optimize experiences pre-launch
* Discover user needs and pain points through qualitative/quantitative research
* Test usability, accessibility, and engagement to create seamless experiences
* Drive research-backed decision-making with data-driven insights
“Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal.”
-UX Manager
Live conversations for in-depth feedback
Journey mapping and behavior analysis
Accessibility and usability testing tools
The Human Insight Engine for the Enterprise
The trusted solution behind the world’s most customer-centric brands—turning human insight into a competitive edge.
- The world’s strongest global participant network
- An AI-driven engine built for enterprise
- Expert-led services that drive outcomes
Give your organization superpowers
Validate every decision
Co-innovate at scale
Leap to the best version
Drive impact and ROI
Move the needle on the KPIs that you use to run your business
Drive business growth
Walmart increased loyalty and conversion rates, driving a 13% increase in revenue from mobile purchases.
Innovate faster
Microsoft accelerated their pace of innovation with a 5X increase in the speed of decision-making.
Reduce cost
Kimberly-Clark moved away from traditional focus groups and cut their product and experience testing costs by 30X.
Reduce risk
With over one billion app user sessions annually, Wells Fargo reduced churn risk and increased CSAT scores by 20+ points.
Why enterprises choose us
The leader in human insights for the enterprise
- Most comprehensive feedback solution
- Strongest, most engaged global participant network
- Fastest way to actionable insight
- Built to scale across research, product, design, marketing, and CX
- Recognized expert and market leader
If your customers are always right, why not ask them?
Get fast feedback and real human insights—start now.