UK Online Streaming Statistics (original) (raw)
| Any SVoD | Netflix | Amazon Prime Video | Disney+ | NOW | Apple TV+ | |
|---|---|---|---|---|---|---|
| 2015 | 20% | 16% | 4% | N/A | N/A | N/A |
| 2016 | 26% | 22% | 6% | N/A | N/A | N/A |
| 2017 | 32% | 25% | 13% | N/A | 4% | N/A |
| 2018 | 39% | 32% | 17% | N/A | 5% | N/A |
| 2019 | 47% | 40% | 21% | N/A | 6% | N/A |
| 2020 | 53% | 46% | 28% | N/A | 6% | N/A |
| 2021 | 65% | 59% | 44% | 17% | 8% | N/A |
| 2022 | 68% | 60% | 47% | 23% | 7% | 6% |
| 2023 | 66% | 59% | 45% | 25% | 9% | 7% |
| 2024 | 68% | 58% | 45% | 26% | 6% | 8% |
| Streaming Service | Brand awareness |
|---|---|
| Netflix | 96% |
| Amazon Prime Video | 94% |
| Disney+ | 93% |
| YouTube Premium | 91% |
| Google Play Store | 88% |
| Apple TV+ | 84% |
| iTunes | 84% |
| NOW TV | 83% |
| Discovery+ | 78% |
| BritBox | 74% |
| Microsoft Store | 69% |
| PlayStation Store | 68% |
| WOW (Sky Go) | 67% |
| Rakuten TV | 54% |
| HayU | 51% |
| DAZN | 33% |
| Mubi | 22% |
| I don’t know any of these brands | 1% |
| Live TV | Recorded playback | BVoD | SVoD/AVoD | Video-sharing platforms | Other TV set usage | DVD/Blu-ray/VHS | Total | |
|---|---|---|---|---|---|---|---|---|
| Individuals 4+ | 109 | 25 | 20 | 38 | 49 | 28 | 2 | 271 |
| Children 4-15 | 25 | 7 | 11 | 42 | 74 | 27 | 1 | 187 |
| 16-24 | 20 | 6 | 11 | 43 | 93 | 28 | 2 | 203 |
| 25-34 | 35 | 13 | 24 | 65 | 63 | 37 | 0 | 237 |
| 35-44 | 59 | 19 | 25 | 52 | 46 | 33 | 1 | 235 |
| 45-54 | 115 | 30 | 25 | 38 | 39 | 29 | 2 | 278 |
| 55-64 | 173 | 41 | 28 | 28 | 31 | 27 | 1 | 329 |
| 65-74 | 240 | 50 | 24 | 18 | 21 | 25 | 1 | 379 |
| 75+ | 281 | 44 | 12 | 7 | 10 | 16 | 2 | 372 |
| Video Type | Percentage |
|---|---|
| ‘How to’ | 64% |
| News | 63% |
| Videos uploaded by the general public | 59% |
| Videos uploaded by friends/family | 54% |
| Music | 54% |
| Videos/vlogs uploaded by social media influencers followed | 48% |
| Videos from comedy programmes | 45% |
| Videos from entertainment programmes | 41% |
| Videos/vlogs uploaded by companies followed | 39% |
| Sports including interviews | 37% |
| Videos from chat shows | 36% |
| Videos from drama programmes | 30% |
| Clips from video games | 28% |
| Type of video | Percentage of child screen time |
|---|---|
| Funny clips | 49% |
| YouTubers | 44% |
| Music videos | 36% |
| Gamers | 28% |
| Episodes | 26% |
| Unboxing | 15% |
| Movie trailers | 15% |
| Tutorials | 14% |
| Education | 9% |
| Sports clips | 8% |
| Nursery rhymes | 7% |
| YouTube Live | 6% |
| Challenge videos | 6% |
| Vlogs | 5% |
| Don’t watch | 4% |
| 360 videos | 2% |
| Year | Average number of monthly broadcasters |
|---|---|
| 2012 | 300,000 |
| 2013 | 900,000 |
| 2014 | 1,500,000 |
| 2015 | 1,700,000 |
| 2016 | *Data missing |
| 2017 | 2,000,000 |
| 2018 | 3,390,000 |
| 2019 | 3,640,000 |
| 2020 | 6,900,000 |
| 2021 | 8,460,000 |
| 2022 | 7,630,000 |
| 2023 | 7,300,000 |
| 2024 | 7,350,000 |
| Year | Esports enthusiasts | Occasional viewers |
|---|---|---|
| 2020 | 215.2 | 220.5 |
| 2021 | 240 | 249.5 |
| 2022 | 261.2 | 270.9 |
| 2025 | 318.1 | 322.7 |
| Rank | Player ID | Player name | Age | Country | Total winnings | Peak viewers | Total matches | Total tournaments |
|---|---|---|---|---|---|---|---|---|
| 1 | N0tail | Johan Sundstein | 31 | Denmark | $7,184,163 | 1,965,328 | 332 | 66 |
| 2 | JerAx | Jesse Vainikka | 32 | Finland | $6,486,623 | 1,965,328 | 262 | 54 |
| 3 | Miposhka | Yaroslav Naidenov | 27 | Russia | $5,957,771 | 2,741,514 | 679 | 108 |
| 4 | Ceb | Sébastien Debs | 32 | France | $5,949,442 | 1,965,328 | 426 | 84 |
| 5 | Topson | Topias Taavitsainen | 27 | Finland | $5,898,810 | 1,965,328 | 355 | 64 |
| 6 | Collapse | Magomed Khalilov | 23 | Russia | $5,670,111 | 2,741,514 | 505 | 70 |
| 7 | Yatoro | Ilya Mulyarchuk | 22 | Ukraine | $5,662,736 | 2,741,514 | 452 | 62 |
| 8 | Mira | Myroslav Kolpakov | 25 | Ukraine | $5,574,899 | 2,741,514 | 383 | 53 |
| 9 | KuroKy | Kuro Takhasomi | 32 | Germany | $5,295,698 | 1,965,328 | 577 | 106 |
| 10 | Miracle- | Amer Al-Barkawi | 27 | Jordan | $4,913,585 | 1,965,328 | 526 | 97 |
UK online streaming FAQs
Is Netflix the biggest streaming service?
In 2024, nearly three-fifths (58%) of the adult UK population had a Netflix subscription.
Do people still watch TV?
Yes, although the watching of live TV is in decline. It remains a significant component of media consumption in the UK and overall is watched more than streaming services, accounting for two-fifths of adults’ average screen time per day (109 minutes). However, younger audiences, particularly those under 35, are watching considerably less television now than previous generations. Despite this, live major ceremonies, sports events and breaking news stories still hold an exceptionally strong appeal. It’s also worth remembering that live TV can be watched online, something that can disrupt viewing figures.
How many people in the UK use Twitch?
As of April 2025, Twitch has 2.38 million concurrent viewers, who rack up an average of 783 million hours of content (that’s equal to 89,383 years). The platform's popularity can be attributed to its diverse content, including video game streaming, music broadcasts, talk shows, and artwork, making it appealing to a wide range of audiences.
Which streaming service has the most original content?
As of 2024, Netflix has the most original content among streaming platforms. It leads the pack by a significant margin, having 1.7 times more original content than any other major paid streaming services combined. This large volume of original titles is a key factor in Netflix's continued popularity and success in the streaming industry market.
That said, our global streaming index states that Amazon Prime Video is the service that offers UK streamers the best value for money.
Check out our TV and film streaming service guide to get a better idea of what service is right for you.
How many people use streaming services in the UK?
As of Q1 2024, approximately 20.2 million homes in the UK were subscribed to at least one streaming service, which represented over two-thirds (68%) of all UK households.
Which broadband speed do I need for streaming?
Knowing which broadband speed you need for streaming can be a complicated matter. The broadband speed you need for streaming depends on the resolution you wish to stream in. Standard definition, a minimum of 3 Mbps is recommended for streaming in standard definition. For high definition, you’ll need between 5-8 Mbps, whilst for 4K, you’ll need at least 25 Mbps.
This is easier to ascertain in some parts of the country than others, our UK mobile network speed statistics show that in Great Yarmouth, the average speed is just 18.88 Mbps.
Something that can ensure a better quality streaming experience is getting the best media streaming device you can find.
UK online streaming glossary
BVoD (Broadcaster Video on Demand)
BVoD, or Broadcaster Video on Demand, refers to a digital service offered by traditional TV broadcasters, allowing viewers to watch previously aired content online at their convenience. Unlike subscription-based models like SVoD, BVoD is typically free and ad-supported, featuring content from a specific broadcaster’s library. These are the platforms to visit if you are not sure how to watch catch-up TV online. Examples include BBC iPlayer and ITVX.
Recorded playback
Recorded playback is a feature that allows viewers to record live TV broadcasts to watch later at their convenience. This service, often included in digital TV packages or available through digital video recorders (DVRs), enables users to schedule recordings of shows, series or movies. Recorded playback offers the flexibility to pause, rewind and fast-forward through recorded content.
SVoD (Subscription Video on Demand)
SVoD, or Subscription Video on Demand, is a digital model where users pay a recurring fee for unlimited access to a diverse range of video content, such as Netflix and Disney Plus. This convenient model offers extensive programs and movies on multiple devices with personalised viewing and no ads.