JAY-Z Hosts Star-Studded 40/40 Club Pop-Up At Michael Rubin’s Fanatics Fest (original) (raw)

JAY-Z gave sports “fanatics” a test-run of what’s to possibly come with the return of his 40/40 Club in Manhattan. With his 40/40 Club Pop-Up event, taking place at Michael Rubin’s Fanatics Fest in NYC Friday (Aug. 16), celebrities in music, sports, and beyond sampled the vibes to come.

Reports indicate that the Brooklyn native is working to re-open the former hot spot in 2025, with 40/40 Club Vice President of Operations, Sheldon Robinson, telling Us Weekly, “It’s always been the plan to open a new spot. Finding the right location that makes sense to the brand is key, and that takes some time. We’ve narrowed it down to our last few choices and now we’re in the negotiation phase.”

Robinson added, “Hopefully by the end of this year we’ll have a lease signed and we can break ground. The idea is that we’ll have a club in 2025.”

The original 40/40 Club, located at 6 West 25th Street, ran for 20 years before shutting its doors in 2023. Robinson insists that the legacy of the lux sports bar remains important to the billionaire wordsmith.

“Jay definitely wants to keep it as part of his legacy,” Robinson revealed, adding that he’s been “very involved,” making his presence known “at site locations and in meetings.”

In the meantime, Hov hosted an exclusive list of guests at the nostalgic pop-up, including Carmelo Anthony, Kevin Durant, DJ Khaled, Taylor Rooks, Julius “Dr. J” Erving, Kareem Abdul-Jabbar, Stephen A. Smith, Tiffany Haddish, Quavo, Wale, Freeway, and more. Check out snaps from the Fanatics Fest presentation below.


Image Credit: (Photo by Arturo Holmes/Getty Images)
Jay-Z attends the 40/40 Club Pop-Up during Fanatics Fest at Jacob Javitz Center.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Carmelo Anthony walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Cam Newton walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
(L-R) Bianca Belair and Jade Cargill walk the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: John Nacion/Variety via Getty Images)
Freeway at the 40/40 Club popup inside Fanatics Fest NYC.


Image Credit: Kevin Mazur/Getty Images for Fanatics)
Quavo (C) and Freeway (R) enjoying JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Kevin Durant walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Julius Erving walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Tracy McGrady walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Kareem Abdul-Jabbar walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: John Nacion/Variety via Getty Images)
Michael Blackson at the 40/40 Club popup inside Fanatics Fest NYC.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Taylor Rooks walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Ja Rule enjoying JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Arturo Holmes/Getty Images)
Tiffany Haddish attends the 40/40 Club Pop-Up during Fanatics Fest.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Wale walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
(L-R) Kyle Kuzma and Winnie Harlow walk the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Jalen Rose walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Kevin Mazur/Getty Images for Fanatics)
Kareem Abdul-Jabbar and JAY-Z enjoying JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Ebro Darden and Peter Rosenberg walk the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Arturo Holmes/Getty Images)
Memphis Bleek attends the 40/40 Club Pop-Up during Fanatics Fest.


Image Credit: Michael Loccisano/Getty Images)
Founder and CEO of Fanatics, Michael Rubin. attends the 40/40 Club Pop-Up.


Image Credit: Arturo Holmes/Getty Images)
Fat Joe attends the 40/40 Club Pop-Up during Fanatics Fest.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Druski walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Kevin Mazur/Getty Images for Fanatics)
(L-R) Desiree Perez, Juan ‘OG’ Perez and JAY-Z enjoying JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Taylor Rooks walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Arturo Holmes/Getty Images)
Maxwell attends the 40/40 Club Pop-Up during Fanatics Fest.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Paul “Triple H” Levesque walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Quavo walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Kevin Mazur/Getty Images for Fanatics)
Quavo, Freeway, Lance Fresh, Travis Scott and others enjoying JAY-Z’s Iconic 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
DJ Khaled walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Michael Loccisano/Getty Images)
Warren Moon attends the 40/40 Club Pop-Up at Fanatics Fest.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Khalil Rountree walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
(L-R) Tiffany Haddish and Stephen A. Smith walk the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Gayle King walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Dave Kotinsky/Getty Images for Fanatics)
Tiffany Haddish walks the blue carpet at JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook.


Image Credit: Michael Loccisano/Getty Images)
A$AP Ferg attends the 40/40 Club Pop-Up.


Image Credit: Michael Loccisano/Getty Images)
JAY-Z attends the 40/40 Club Pop-Up.