Vanessa Santos Leon | Founder, Advisor, Investor (original) (raw)

What I’m Building

For twenty years I built things that didn't exist yet, a CES Innovation Award-winning commerce experience, a digital platform reaching 12 million students across Latin America, co-scaled the largest community platform for Latina entrepreneurs in the world.

Now I'm building again. Because building is my form of expression.

I build at the intersection of technology, culture, and human connection, for ambitious women to find the language for what they've always known and the room to act on it.

A newsletter read by 10K+ subscribers at nearly 3x the industry open rate. A podcast. A monthly gathering called The Council where hundreds of women stop shrinking and start building. A working room called The Table where real business gets done in real time. And Thrive and Lead, a three-day women's leadership conference at the Bellagio, Las Vegas.

I build with AI, showing women how it becomes a tool for expansion, not replacement. Where the women most overlooked by existing systems become the most powerful people in them.

I'm showing exactly what it looks like to refuse self-erasure while building, iterating, honoring the human, not settling for crumbs.