I'm a beauty writer and these are 8 of best Amazon Prime Day deals (original) (raw)
As someone who regularly writes about beauty products, I’m constantly on the lookout for the best deals and must-have items that can elevate anyone’s skincare and makeup routine without breaking the bank. And with Amazon's huge Big Deal Days in full swing, it’s the perfect time to grab some fabulous beauty finds at unbeatable prices.
Whether you’re a beauty enthusiast or just looking to refresh your collection, this year’s Prime Day is packed with deals that are too good to pass up. From luxurious skincare staples to makeup essentials, Prime Day is offering incredible discounts on top-rated products that have earned rave reviews across the beauty community.
So having tried, tested and researching the latest beauty trends, here are the nine best deals I’ve spotted that you won’t want to miss. So whether you’re searching for high-performance skin care or your next go-to hair tool, we've got you covered. For money-saving tips, sign up to our Money newsletter here
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Of course, there are other excellent beauty deals always worth shopping at the likes of boots.com, which currently has their Big Boots Savings deal on, with more schedule to go live during October.
But, I feel like Amazon Prime days are a perfect opportunity to not only upgrade your beauty routine, but allow you to stock up on potential gifts or restock your personal favourites, so here are some of the best deals you can get your hands on right now in the beauty department.
1. Urban Decay Stay Naked Quickie Concealer
Urban Decay Stay Naked Quickie Multi-Use Concealer (Image: Amazon)
"Where coverage meets convenience" - Urban Decay's Stay Naked Quickie Concealer, now £19.60, after being reduced by 30% from it's original price (£28) has been raved about on TikTok, and promises fast, finger-free application which means buildable coverage can be achieved wherever you are. This is firmly placed in my Amazon Prime Day shopping cart, and one of the things I'll be purchasing today.
The dual-ended design makes precise spot coverage seamless and a brush for easy blending, making it perfect for both touch-ups and full face concealing. Its long-wear formula promises up to 24 hours of wear, resisting sweat, humidity, and transfer. This concealer is ideal for those looking to cover blemishes, brighten under-eye circles, or even out skin tone with a natural matte finish. Plus, it’s vegan and cruelty-free, perfect for ethically-conscious beauty lovers.
2. Inkey List Caffeine Eye Cream
Inkey List Caffeine Eye Cream (Image: Amazon)
I love a caffeine eye cream. We forget how delicate our skin is around the sensitive eye area, so having a product like this I think is really important, and there's nothing worse than heading out of the house feeling like you're suffering from puffy eyes. So I always find it a nice confidence booster to know that you've got a product working its magic to reduce that feeling of puffiness or dark circles.
And the INKEY List Caffeine Eye Cream is a budget-friendly but effective solution for tackling those dreaded problems. And it's currently just £6.60, reduced by 34% from it's original price (£9.99). The caffeine infusion stimulates circulation to reduce the appearance of tired eyes and helps brighten and smooth the under-eye area and it's been praised by customers who say it leaves their skin feeling "soft and hydrated."
It's been praised for being a lightweight, fast-absorbing cream which is also formulated with Matrixyl 3000, a peptide that helps boost collagen production, promoting a firmer, more youthful look. Suitable for all skin types, this fragrance-free product is perfect for daily use, whether as part of your morning routine or as a pick-me-up throughout the day, and is a great first product of this type to invest in without spending loads if you are new to this type of cream.
3. Currentbody Skin LED Light Therapy Mask
The CurrentBody Skin LED Light Therapy Mask (Image: Amazon)
I couldn't write a list of brilliant beauty buys on Amazon right now without mentioning the Currentbody Skin LED Light Therapy Mask, reduced from £299 to £269.10. I feel like it summarises everything about Amazon beauty finds, and is a fun and different gadget for you dedicated beauty lovers out there who love to go the extra mile to achieve a flawless look.
It screams extra, and I'm here for it. This high-tech beauty device is designed to improve skin texture, reduce wrinkles, and boost overall skin health using both red and near-infrared light. This mask targets fine lines, stimulates collagen production, and enhances the skin’s natural healing process, so if you love investing in a product that's truly backed by a more complex way of working, this is for you.
It’s also clinically proven to improve skin tone and reduce signs of aging with regular use, making it a must-have for those looking to invest in an at-home anti-aging solution. Its flexible design ensures it fits comfortably on your face, and is marketed as being able to make a difference after just 10 minutes of use a day, with more noticeable results achievable after a longer period of time.
4. Revlon One-Step hair dryer and volumiser
The Revlon One-Step hair dryer and volumiser (Image: Amazon)
And skin care technology isn't the only that's made huge strides when it comes to the sheer range of weird and wonderful products you can find on Amazon these days. If you're looking to elevate your hair game, the Revlon One-Step hair dryer and volumiser has been slashed by 18%, from £59.99 to £48.99, so now is the perfect time to grab it if you want to add something a bit different to your collection of hair care products, and it looks way more fun to use, and less of a faff than trying to get creative with a traditional straighter or curlers.
It's become renowned for its ability to dry, smooth, and volumize hair in one go. And its unique oval brush design with tangle-free bristles allows for a salon-quality blowout at home, cutting down styling time significantly.
The combination of heat and airflow smooths the hair while adding volume at the roots, creating bouncy, shiny locks. Suitable for all hair types, this 2-in-1 tool is perfect for those who want to achieve a sleek, voluminous finish without needing multiple products. It’s a game-changer for anyone who loves a polished, professional look.
5. Paula’s Choice Skin Perfecting exfoliant
Paula’s Choice Skin Perfecting exfoliant (Image: Amazon)
This is another product I've added to my basket as an autumnal treat to myself. I'm guilty of forgetting to have a good exfoliator to hand sometimes -I have a hand polish exfoliator but nothing for my face, and it serves as a constant reminder that this part of my skin care routine is seriously lacking, but I digress.
After doing some research and seeing that people were saying some great things about the Paula's Choice Skin Perfecting exfoliant, this seemed like the perfect one to go for, and it's currently got 20% off, with a price point of £28, down from £35, a great bargain. It's ideal for anyone struggling with clogged pores, blackheads, or uneven skin texture as this leave-on exfoliant uses salicylic acid to gently remove dead skin cells, clear pores, and reduce the appearance of fine lines and wrinkles.
It’s gentle enough for daily use and works for all skin types, including sensitive and acne-prone skin. And with consistent use, it promises to transform dull, congested skin into a clearer, more radiant complexion. A big win.
Fancy free takeaway delivery? Access to Deliveroo Plus is one of a host of advantages of Amazon Prime membership, including exclusive Prime Day discounts and perks on Hello Fresh, music, books and Prime Video. Usually £8.99 a month, you can now get a 30-day free trial to get access to the latest deals.
6. Olaplex No3 Hair Perfector
The Olaplex No3 Hair Perfector (Image: Amazon)
I've been using Olaplex products on and off for about three years, and I can honestly say it's transformed my hair. My top tip here is to use them sparingly. I only use them every now and then, when I feel like I've neglected my poor old hair with far too much heat, and it is crying out for a bit of TLC.
So it's a no brainer to grab the The Olaplex No3 Hair Perfector now as it has been reduced by to £19.95, 29% off it's original price of £28. I always find that I can see an instantaneous difference when I use Olaplex, so it's well worth having if you are keen to have a few staple products to hand that you can use when you feel like your hair is in need of a bit of special attention. This treatment works on a molecular level to repair broken bonds in the hair, resulting in stronger, healthier strands.
Unlike a regular conditioner, Olaplex No. 3 says it is designed to deeply penetrate and repair damage from within, leaving hair noticeably smoother, softer, and more resilient after just a few uses. It’s suitable for all hair types and can be used weekly to maintain healthy hair or as an intensive treatment for heavily damaged locks.
7. Estée Lauder's Double Wear Foundation
The Estée Lauder Double Wear foundation which has been named the 'best full-coverage foundation of the year' (Image: Bethany Gavaghan/WalesOnline)
Recently, tried out a foundation named the 'best full-coverage foundation of the year' by Good Housekeeping. And after using Estée Lauder's Double Wear Stay-in-Place Makeup Foundation SPF 10 for the first time, and I can definitely say I'll be re-purchasing
You can currently buy the foundation for £29.55 on Amazon. It was light, and felt super premium. The bottle it comes in is lovely and feels more like the kind of product you wouldn't mind displaying, rather than hiding away in a makeup bag. But one other key thing stood out to me after I used the Estée Lauder Double Wear foundation in the 'desert beige' shade for the first time.
After applying, not only did it easily cover every inch of my face, but it actually stayed on all day, and didn't rub off at all. In fact, I had the Estée Lauder Double Wear foundation on for 12 hours altogether. When it got to the evening and I was going out again, I considered touching it up with more product but after closer inspection, decided that would be a waste of time, so managed to get through the entire day without re-applying.
8. BaByliss Midnight Luxe 2300W Hair Dryer
The BaByliss Midnight Luxe 2300W is known for it's fast frizz-control, quick drying, professional feel that is also lightweight. (Image: Amazon)
Finally, another favourite that's been reduced today is the Babyliss Midnight Luxe 2300 hair dryer, which has been slashed from £40 to £30 after being reduced by 25%. And this easily made the list, as it is a must for anyone wanting to make sure they never have a bad hair day.
I've got the kind of hair type which is not quite straight, and is definitely not curly. And no matter if I have dried it with a hair dryer or left it to do it's thing naturally, I am left with one thing and one thing only- frizz. And so far, this hair dryer has been one of the biggest game changers.
I don't think anyone should be ashamed of their frizzy hair- it adds a bit of life and personality, but if you prefer it to feel straight and controlled, or you are heading to an event where you want to feel more put together, then the BaByliss Midnight Luxe 2300W Hair Dryer is essential to have a backup tool that you know will work fast.