Advertise (original) (raw)

Barbara Anderson
General Sales Manager
410-338-6412
banderson@hearst.com

DOWNLOAD THE WBAL RADIO MEDIA KIT

Find the customers who intend to buy with Maryland’s Most Trusted News, Talk and Sports both on your radio and online – WBAL NewsRadio 1090 and FM 101.5 and WBAL.com.

Advertise on WBAL Radio – Target your ideal customers using the market’s most credible brand

• WBAL’s award-winning news coverage, compelling talk programs and sports coverage are a one-stop-shop for everything important to Baltimore and Maryland.
• Baltimore Ravens Flagship station. Navy Football flagship station… and more. WBAL offers an Extended Sports Network digital advertising program covering most major sporting events.
• WBAL offers Live and Local content on WBAL for over 18+ hours a day.
• Align your company with consumer-targeted sponsorships and features. Inquire about Personality endorsements to champion your products and services.
• Since 1925, Maryland’s number one source of news, information, compelling talk, and sports. If it happens, you hear about it FIRST on WBAL News Radio 1090, FM 101.5 and WBAL.com.

WBAL Radio targets active affluent consumers with prolific purchasing power.

• WBAL offers nearly 8 out of every 10 listeners who own their own homes 23% ahead of the market average.
• More than 60% of WBAL’s weekly adult audience has a household income over $75,000.00, more than 10% ahead of the market average for radio stations.
• WBAL Radio Adults 18+ spend over $2 billion ANNUALLY in Metro Area retail sales.

Impact local reach beyond a radio audience in a user-initiated and engaged digital environment. Leverage the power of Hearst’s access to millions of consumers and data points to hyper-target the perfect customer.

• Hearst is the exclusive partner of The Weather Channel in the Baltimore market and can place branding ads on TWC mobile site and mobile app using geo and behaviorally targeted metrics. Turn the weather into sales.
• Custom Native – Compelling, cinematic storytelling through professionally produced native video. HTV Digital Studio shoots, edits, and uploads native video directly to social networks. It is amongst the most engaging types of video formats. Native video produces high click-through rates and builds credibility.
• Hearst Anyscreen – Reach your audience anytime, anywhere, on any screen, with behavioral and contextual targeting, geo-targeting/geo-fencing, and retargeting abilities.
• Over-the-Top Television (OTT) – Premium inventory. Top platforms. Hearst first delivery. Advanced targeting. Detailed reporting.
• Mixpo – Creative is king! Our ad development will cut through the clutter. Thumb-stopping creative for your campaigns. Optimizations and refreshes are made simple.

News – Talk – Sports – Ravens
Let your customers find you
on WBAL Radio and wbal.com.

Advertise With Us

Considering Advertising with WBAL.com? Be a part of WBAL.com — Maryland's dominant and most powerful radio station.