Lead Generation Agency | Catalyst Digital Marketing Agency (original) (raw)
A great lead generation agency won’t rely on a single source of leads, it simply doesn’t work that way.
Your lead gen strategy needs to cover all bases.
Creating touchpoints with your target market through paid ads, social media, organic search, your website’s content, your published whitepapers, messaging and much, much more.
By partnering with us, you gain access to a team of tried and tested digital marketing experts, forming your new digital marketing team.
Successful lead generation strategies take time and expertise to get right.
The secrets to a killer lead generation strategy
Many businesses make the mistake of pumping money into paid advertising or marketing without in-depth research to back up their decisions.
More often than not, this results in high volumes of leads that are of low quality or are not going to convert.
Quality over quantity is incredibly important to any lead gen strategy. Our strategy experts take the time to research your target market, identify key pain points, sectors and more, and design a lead generation strategy that’s specifically tailored to drive quality, ready-to-convert leads.
Generating lots of quality leads is all well and good, but if you don’t have a rock-solid CRM and sales pipeline, leads will be missed, and your sales team will be significantly less effective.
We recommend HubSpot to many of our clients, but if this is not the right fit for you, or you already have a CRM in place, we can help you to streamline processes and ensure that tracking is a core part of your lead generation strategy.
Our strategies leverage multi-level marketing.
In other words, we will build a strategy that’s tailored to your industry and business, driving leads across multiple channels and ensuring that your business is regularly found in the right places (the places your target audience frequents).
We don’t use strategies unless they’ll deliver results, meaning we focus your budget on what works.
We work to KPIs set by our clients.
You tell us what kind of growth you want to see, we create a lead gen strategy to meet those KPIs.
You might want to hit revenue goals, you might want to streamline your processes, or you might want to build up your brand. Whatever your goals, we’re here to help.
No nonsense, no filler, just high-quality lead generation that helps grow your business.
Our lead generation agency is made up of a broad spectrum of industry specialists, hand picked to deliver results to our clients.
We work closely with your internal marketing team, plugging skill gaps and providing you with the marketing skillsets you need to grow your business and thrive.
Don’t have an existing marketing team? Don’t worry – we can provide a full-spectrum digital marketing and lead generation service; we’ll become your complete digital marketing team for a fraction of the price of hiring internally.
Lead generation tactics
Learn a little more about our lead generation and digital marketing services by clicking the links below.
Why Catalyst Marketing Agency
Proven results based on data, not guesswork
We’re decades old
Award-winning marketing
Team incentivised by results, not hours billed
Start your growth journey
Download our services guide
Learn more about the services we offer in our services guide.
Growth is the aim of the game... Here’s a selection of happy clients!
“ One of our KPIs (enquiry rate) has increased 200% since engaging with Catalyst and they provide high quality deliverables. Catalyst is an agile organisation that is not afraid to challenge the status quo of our business and our operations. Would highly recommend. ”
Purbeck Insurance - Todd Davison
Help Centre for Lead Generation
FAQs
See the most frequently asked questions about Lead Generation, answered by a Lead Generation Agency.
Find your answer and speak to us today >
Help Centre for Lead Generation
FAQs
See the most frequently asked questions about Lead Generation, answered by a Lead Generation Agency.
Find your answer and speak to us today >
A lead generation agency works by creating and managing campaigns that attract potential customers and move them through a sales funnel. This typically involves a mix of outbound outreach, inbound content marketing, email nurturing, advertising, and data analysis to identify and qualify leads. The goal is to generate interest and turn that interest into sales-ready conversations for your business.
Marketing is the broader umbrella that covers all activities aimed at promoting a product, service, or brand. Lead generation is a subset of marketing, focused specifically on identifying and attracting potential customers who are likely to convert. While marketing can build awareness and loyalty, lead generation is designed to create measurable opportunities for sales.
Yes, B2B lead generation agencies operate differently from B2C. B2B lead generation usually involves longer sales cycles, higher-value transactions, and multiple stakeholders. It often relies on relationship-building, account-based marketing, and tailored messaging. In contrast, B2C lead generation tends to be faster-paced and more transactional, often driven by high-volume ad campaigns and direct response strategies.
Look for a lead generation agency that offers a clear strategy, measurable results, and transparency in how leads are sourced and qualified. Experience in your sector, data-driven decision-making, and a strong understanding of your customer journey are also key. Avoid agencies that focus solely on volume without addressing lead quality or sales conversion.