MarketingCloudFX (original) (raw)
Solve Your Business Challenges
From proving ROI to leadership to data-driven decision making about marketing channels, MarketingCloudFX is a major competitive advantage for clients looking to increase their revenue from digital marketing.
Connect Marketing to Revenue
Never question ROI from digital marketing again. MarketingCloudFX integrates with your CRM to give you complete transparency into how each channel is performing.
Increase Return on Investment (ROI)
Activate your first-party data to improve the efficiency of your marketing campaigns. MarketingCloudFX connects with your CRM and uses your existing data to train the algorithms (a.k.a. drive better quality leads!).
Create Better Content that Drives Results
Increase rankings, conversions, and revenue by using MarketingCloudFX to research, plan, track, and personalize website content.
Close More Opportunities
Empower your sales team with better insights into the customer journey that your sales team can use to impress and engage leads during the sales process.
Driving an Average 20% Increase in ROI
Heavy Equip: Trucks & Trailers
MarketingCloudFX Use Cases:
- MCFX Integration: Salesforce CRM
- Custom ROI Dashboard for Deals & Revenue
- Ongoing Competitor Monitoring
#HowWeDidIt 🤝
Quarterly content planning, research, and collaboration within the tool
79%
Increase in SEO Revenue
Ecommerce: Furniture Store
MarketingCloudFX Use Cases:
- MCFX Integration: Microsoft Dynamics CRM
- PPC Targeting Data Activation
- Ongoing Competitor Monitoring
#HowWeDidIt🎯
- Connected MCFX with Microsoft Dynamics to centralize qualified audience data
- MCFX sends lead status data back to Google’s to help train the algorithm to generate more qualified leads
- Expanded Google targeting to reach users most likely to become qualified leads
54%
Decrease in PPC Cost Per Lead
Manufacturing: Building Construction
MarketingCloudFX Use Cases:
- Web Submissions Sent to MCFX
- Ongoing Competitor Monitoring
#HowWeDidIt🚀
- SEO phone call tracking including local number
- Content planning, research, and collaboration within the tool
378%
Increase in Organic Revenue
Ecommerce: Outdoor Recreation
MarketingCloudFX Use Cases:
- Seamless Content Marketing Research & Implementation
- Ongoing Competitor Monitoring
#HowWeDidIt📝
- Researched middle-of-funnel longform topics to support product categories
- Planned content for the quarter via our quarterly kanban board
- Submitted content to client to review and approve within the portal
17%
Increase in Q1 Revenue
Building Construction
MarketingCloudFX Use Cases:
- MCFX Integration: Hubspot CRM
- ROI Tracking by Channel
- Lead Journey Insights
- Ongoing Competitor Monitoring
#HowWeDidIt📈
- Connected MCFX with Hubspot CRM
- Mapped Hubspot CRM pipeline to MCFX lead status
- SEO strategies centered on business goal of 200 leads / month
$300K
in SEO Revenue in 1 Month
“The most impressive thing about WebFX was their Marketing platform that is custom to their business. This platform was beyond anything we have seen… “
Madison M., Review from Clutch.io
“The Customer Data Platform is a fantastic tool that allows us to track all the tasks, communications and results of all the activities being performed.”
Scott B., Review from G2
“…how they’re pulling from the competition and industry distinguishes them…we can run tons of analysis and reporting. Their backend, project management software, and marketing software are excellent.”
Dan L., Review from Clutch.io
“My favorite things about WebFX include their tracking ability and communication style. The tracking they provide through their WebFX cloud is unmatched. We can see directly where leads are coming from so we can adequately track them in our CRM and see how our marketing budget is working.”
Anonymous, Review from G2
“Our sales team loves the tracking features. It shows them our existing customers’ traffic, and helps hone our target lists. It gives us more awareness, and allows us to follow up with our visitors.”
Robin P., Review from Clutch.io
“WebFX has an awesome system for not only getting things done, but allowing us to see what is coming next and when to expect the next milestones by. This makes planning and strategizing much easier… Their tools and software make it easy to see where your marketing dollars are going.”
Dan L., Review from G2
“Project management has been thorough, organized, and friendly. Also, they have their marketing platform, which offers more in-depth insight than Google Analytics, and it allows us to tweak and retarget our campaigns effectively.”
Anonymous, Review from Clutch.io
One Platform to Connect Your Data
Connecting Data to Grow Your Revenue
MarketingCloudFX allows businesses to unify sales, marketing, and advertising data in a few clicks. With centralized data, your WebFX team and marketing teams can make more strategic decisions about your investments and level up your campaigns.
1,200+
Built-in Integrations
100%
Set Up By WebFX Team
Your data lives in different places
Silo’d data leads to a number of marketing challenges including:
- Incomplete customer profiles
- Inaccurate analysis
- Wasted resources
- Inefficient campaigns
- Missed opportunities
MarketingCloudFX brings your data together
By centralizing your data, you can:
- Gain a comprehensive view of your target audience
- Improve analysis for more informed decision-making
- Improve targeting across marketing campaigns
- Improve ROI
For Data-Driven Revenue Marketing
MarketingCloudFX can leverage data to improve marketing campaigns by:
- Delivering advanced audience insights
- Using audience data to refine ad targeting
- Providing a more complete lead profile
- Create audience lists in real-time for email or social campaigns
- Personalizing landing pages
- Projecting ROI for marketing channels
1,200+
Built-in Integrations
100%
Set Up By WebFX Team
$500K+
Built-in Value
based on the cost of similar tools
1 billion
Data Points
powering decision-making
20%
Avg Increase in ROI
with data-driven marketing
Driving Revenue for 1,500 Businesses And Counting
MarketingCloudFX Growth Features
MarketingCloudFX Upgrades
MCFX Marketing Automation Packages
Federated Ad CLID Call Pool
Technology is in WebFX’s DNA
