How North America's Top Campground Drives Revenue From SEO (original) (raw)
“WebFX’s commitment to understanding our business has been impressive. They’re committed to taking our feedback and evolving. They’re a really good partner in your success.”
KOA
Meet the business
KOA is one of the largest networks of open-to-the-public campgrounds in the world, with over 500 franchised campgrounds across the U.S. and Canada. The company offers numerous types of camping experiences for visitors to enjoy the outdoors.
The challenge: Earning revenue from organic search
To accompany their geographical reach, KOA wanted to increase their online reach. They wanted to improve their online visibility through search engines to help more people discover their campsites, and ultimately, choose to camp at them.
That’s why they turned to WebFX.
We found WebFX through Internet research, and we chose to work with them over other competitors because they seemed to have a better understanding of digital marketing strategy. Also, the processes and people they put in place were better than the other companies we evaluated.
KOA
Strategic solutions to drive revenue
With KOA set on increasing their search performance, WebFX set out to create a custom plan focused on helping more people discover their campgrounds in search results.
That meant creating a custom SEO strategy, which included:
- Optimizing pages on KOA’s website for key search terms around campgrounds and camping
- Utilizing WebFX’s team of leisure and entertainment copywriting experts to craft original, campground-related content
- Conducting a competitor analysis to identify opportunities to outperform other campgrounds
- Build a stronger internal link profile to help Google crawl and index more pages to rank in search.
- Improving technical SEO of the website to provide a smoother user experience
#SeeingTheFX: KOA is driving s’more traffic and revenue
KOA set out to improve their visibility, performance, and revenue in search. WebFX delivered.
With a custom SEO plan in place, KOA more than doubled their organic traffic, seeing a 150% increase in visitors. It wasn’t just returning campers, either — KOA more than doubled their new users from organic traffic, seeing a 160% increase.
Now that KOA was driving more organic traffic and new visitors, they started to see an increase in revenue. Organic conversions improved 15%. Their organic transactions nearly tripled, with a 198% increase.
All of those actions led to them more than doubling their revenue, with a 260% increase in organic revenue.
Needless to say, KOA is a happy camper: “[WebFX is] a really good partner in your success.”
260%
INCREASE IN ORGANIC REVENUE
198%
INCREASE IN ORGANIC TRANSACTIONS
160%
INCREASE IN NEW USERS FROM ORGANIC TRAFFIC
150%
INCREASE IN ORGANIC TRAFFIC
15%
INCREASE IN ORGANIC CONVERSION RATE
Hike up your revenue with WebFX
They leverage technology to make everything very transparent and easily accessible so that they can assess what they’re doing and keep track of everything.
KOA
Improving your business’s revenue starts with the right marketing partner. If you want to see an increase in organic traffic and revenue, like KOA, consider partnering with WebFX.
With over 38,900+ hours of experience in recreation and entertainment, our team knows how to market businesses like yours.
Contact us online or call us today at 888-601-5359 to speak with a strategist about driving more revenue with your digital marketing!