Affordable SEO Services (original) (raw)

What is affordable SEO?

Affordable SEO is relative — what’s considered affordable for an enterprise-level business can be considered unaffordable to a small business. The goal is identical, though: Optimize costs while supporting SEO performance.

How much does affordable SEO cost?

How much does SEO cost?

Hundreds of U.S.-based marketers shared their SEO costs with us, providing benchmarks for how much businesses of varying sizes pay for one-time, monthly, or hourly SEO support:

These rates provide a baseline for how much affordable SEO services cost.

Is SEO affordable for businesses today?

Yes, SEO is affordable, whether managed in-house or outsourced. Making SEO affordable, however, requires setting expectations with leadership, creating a strategic budget, and evaluating spend and performance regularly.

What are the most affordable SEO services?

The most affordable SEO services often focus on the most impactful SEO services. These services focus less on full-service solutions and more on add-on solutions like:

SEO audit

Average cost: $650+ / professional audit

Larger organizations will often opt for a professional SEO audit vs. a self-serve audit via an SEO tool. Most professional audits will include the option for implementing the changes, though at an additional cost.

SEO consulting

Average cost: $100+ / hour

SEO consultants can become expensive fast, so it’s critical to set expectations (and limits) at the start. Focus on areas that need the consultant’s skills or resources the most — save everything else for your internal team.

Technical SEO

Average cost: $100+ / hour

Technical SEO is a common skill gap for in-house marketing teams. A consultant or package can help businesses resolve technical SEO issues and deliver sitewide improvements that grow rankings and traffic.

Local SEO

Average cost: $400+ / location / month

Businesses that operate locally will benefit immensely from local SEO support. While doable in-house, companies with multiple locations will often invest in affordable local SEO services.

Ecommerce SEO

Average cost: $750+ / month

For ecommerce businesses, ecommerce SEO is essential. With professional help, companies can ensure their store and setup aligns with best practices for crawling, indexing, and ranking key product pages.

SEO content

Average cost: $50+ / page

SEO content is critical to gaining real estate in the search results. A professional service provider can provide on-brand, SEO-friendly content when your business needs it. They can even refresh existing SEO content to improve search rankings.

How to create an affordable SEO budget

Affordable SEO exists, but requires a more strategic approach when budgeting. Below, are our team’s tips — based on decades of experience as an SEO service provider:

1. Meet your stakeholders

Before investing in SEO (or any other digital marketing strategy), it’s critical to understand what leadership expects over the next six to 12 months. Their goals, from brand awareness to sales, will influence:

Consider how SEO aligns with these goals.

Often, businesses make the mistake of excluding SEO because it requires three to six months of work before delivering results. Keep in mind, though, that investing in SEO now will set you up for success when leadership sets higher goals in the following year.

2. Audit your SEO

You don’t have to be an SEO expert to complete this step. Free tools like Screaming Frog and SEO.com will provide free, instant audits that check your site for SEO issues.

This step provides answers to questions like:

With these questions, it’s possible to start brainstorming budget allocations.

Alongside these tools, use Google Analytics 4 and Google Search Console to understand existing site traffic. Which URLs are driving traffic, leads, and revenue, for example?

Note: For additional insights, consider a competitor analysis. While unavailable in Screaming Frog, SEO.com includes competitor insights for traffic, rankings, and more.

3. Determine your priorities

Your audit should provide a baseline for your SEO needs, like:

Score the potential impact of these areas to determine your priorities. If you have limited SEO knowledge, consider investing in a professional audit. These audits should include recommended actions based on impact.

4. Budget your action items

Finally, assign spends for the selected action items. While some affordable SEO services will require a six-month investment, others will operate on a month-to-month or as-needed basis, like purchasing SEO content.

Just keep in mind that spending too heavily on SEO can harm young companies, especially if you spend so much that you don’t have time for the campaign to fully mature.

You can always add more money to your budget as you grow, but you can’t take what you’ve spent back.

If you splurge on services outside your budget, you take a massive risk. Company decision-makers, for example, may withdraw support for SEO or take disciplinary action against your team.

5. Track your ROI

ROI is critical when using affordable SEO services.

With SEO, your business can get measurable results. You can see how your optimization efforts, for instance, resulted in a sale, lead, or site traffic. Your company, however, needs to have the tools to track your performance.

Google Analytics is one (free) way to monitor your SEO results.

If you have the budget, though, your team can invest in additional tools for greater insight into the performance of your SEO strategy. You can even partner with an affordable SEO agency that offers marketing technology for this purpose.

Drive business growth with affordable SEO services

With a client retention rate of 91%, WebFX is a trusted choice for SMBs looking for affordable SEO services. Our team of more than 500 digital marketing specialists delivers competitive, results-driven campaigns that can help your business increase its revenue.

In the past five years alone, we’ve helped our clients earn more than $10 billion in revenue.

Set your company on the path to growth by contacting us online today to learn more about our SEO services. Or, call 888-601-5359 to chat with an experienced strategist about your business, budget, and goals!