SEO Audit Services (original) (raw)
91%
Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
93%
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
420%
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
SEO Audit Services: Get a Complete Audit & Action Plan
What’s stopping your website from capturing (and converting) more search traffic? Get answers — alongside an action plan or implementation — with WebFX’s SEO audit services. Learn more about our website SEO audit services or request a custom proposal from our SEO audit company now!
What do our SEO audit services include?
Capture more traffic, leads, and revenue with WebFX’s 360° SEO audit services. With our pre-packaged or custom plans, you’ll receive a solution that determines your website’s strengths, weaknesses, and opportunities, finds the SEO issues influencing your rankings, and delivers an SEO audit report with actionable recommendations that our team (if you like) can implement for you. Learn more about what’s included with your SEO audit plan below:
- On-page SEO audit
- Technical SEO audit
- Off-page SEO audit
- SEO report
- Audit implementation
- SEO strategy
- And more!
On-page SEO audit
On-page SEO audit
Your search engine optimization audit starts with on-page SEO, where we look for issues like:
- Missing title tags and meta descriptions
- Duplicate content
- Thin content
- Keyword stuffing
- And more
Besides identifying these issues, WebFX will provide recommendations on how to fix them.
Technical SEO audit
Technical SEO audit
Is a crawling and indexing error preventing your site from appearing in search results? Your dedicated SEO audit expert will find out! As a part of your search engine optimization audit, they’ll dig into several key files and technical SEO elements, like:
- .htaccess file
- Robots.txt
- Sitemap
- HTTP headers
- 404 error pages
- Page speed
You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.
Off-page SEO audit
Off-page SEO audit
What kind of reputation does your site have? You’re about to find out. As a part of your SEO audit plan, you’ll receive an off-page analysis and comparison that analyzes your off-page SEO — and your top competitors — to gather off-page SEO insights and recommendations. Areas we evaluate include:
- Backlink quality
- Backlink anchor text
- Backlink placement
- Backlink relevancy
- Backlink quantity
You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. The best part? You can put this strategy into action with our in-house team of off-page SEO specialists.
SEO report
SEO report
Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
For perspective, our recommendations may include, but are not limited to:
- Duplicate content
- Broken links
- Dangling links
- Similar title tags
- Duplicate meta descriptions
- Web copy editing
- HTML validation
- Browser and resolution compatibility
- Page loading times
- Site statistics
- Error pages
The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site.
Audit implementation
Audit implementation
Choose the option that works best for you: Fix the issues in-house or leverage your WebFX team to start capturing more traffic (and revenue).
Leverage your WebFX team
With WebFX’s full-service team — which includes SEOs, web developers, professional copywriters, and more — you can put your SEO recommendations into action and start seeing the results, like getting indexed, improving rankings, increasing traffic, and more.
Fix your issues in-house
Need to resolve SEO issues in-house instead? WebFX can help! Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.
SEO strategy
SEO strategy
Search engine optimization isn’t a once-and-done digital marketing tactic. It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues.
Your strategy takes into consideration:
- Your business
- Your market
- Your goals
- Your existing SEO strategy
The result? An actionable plan that’s built around your business and your aspirations for the future. Already, our custom SEO strategies have helped our clients’ companies generate more than $10 billion in revenue — and that’s just in the past five years.
And more!
And more!
Learn more about what our SEO audit services include below:
Data-Powered SEO Campaigns
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
Used by our team and clients alike, the SEO tools within our MarketingCloudFX suite can help take SEO foundations to competitive rankings.
10%
Average Increase in orgranic traffic
100%
Set up by WebFX to give you the best data foundation
$500K+
Built-in Value based on cost of similar tools
Advanced Content Analytics
Strategize high-impact content for better results and get full transparency into content developed by WebFX.
- Analyze content by page, content type, content tag, or content overview
- Identify top-performing content worth expanding
- Get AI recommendations on what content to develop next
AI-Boosted Content Optimization
Uncover content enrichment opportunities with AI-powered analysis.
- Use AI to analyze key competitor pages
- Get new ideas to strengthen current content or create new content
- Make content more competitive in search results
Ongoing Competitor Monitoring
Strategize against competitors using data powered by 10+ different data sources.
- Get a consolidated view of key competitor data
- Monitor SEO traffic, website content changes, and keyword performance
- Identify opportunities to get ahead of competition in the search results
ROI Dashboard
Easily track your return on investment from organic search and other marketing channels.
- Automated reporting on cost per lead data based on form submissions, calls, chats, and other leads
- Compare against industry averages based on 1500+ clients and extrinsic data
- View revenue and ROI data by month or channel in a convenient dashboard
10%
Average Increase in orgranic traffic
100%
Set up by WebFX to give you the best data foundation
$500K+
Built-in Value based on cost of similar tools
Transparent SEO Audit Pricing
Tailored to Your Business Goals
You’ve got SEO issues, and finding them requires more than a checklist — it requires a plan. At WebFX, we prioritize creating custom plans for our clients, focusing on your business’s goals, timeline, and SEO issues to develop a thorough SEO audit that finds the issues affecting your site. Learn more about what goes into building our custom SEO audit plans now:
CUSTOM SEO AUDIT PLANS
Starting at
$8,600 / month
How we determine pricing
Support Needs
WebFX can do more than just provide you with an SEO audit. Our team can consult and even implement recommendations to get your website ranking in the search results.
Website Size
Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post.
Off Page SEO
With an entire dedicated earned media team, we have the capabilities to deliver on a more in-depth link audit for the sites linking back to your website so that you can keep your online reputation clean.
INCLUDED WITH ALL SEO AUDITS:
- 360° SEO audit including on-page, off-page, and technical SEO
- Data-backed SEO strategy recommendations
- DIY or do-it-for-me implementation
- In-depth competitor analysis and scorecard
- Expertise of a 500+ digital strategy team
Your search for SEO audit services ends here
When your company partners with WebFX, you:
Make your SEO turnkey
Forget passing projects between agencies and departments. You’ll get everything you need with WebFX’s SEO audit services, which analyze your off-page, on-page, and technical SEO, provide your team with an easy-to-read SEO report, and fix your SEO issues (if desired).
Accelerate your ROI
Earn a 25% higher ROI from SEO with our client-exclusive software stack — MarketingCloudFX. Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients.
Turn SEO into a revenue driver
SEO isn’t for show — it’s for driving revenue. That’s why our SEO audit services prioritize recommendations by impact, so you can start capturing revenue from search sooner. For perspective, our strategies and recommendations have helped our clients generate more than $10 billion in revenue in the past five years.
Access experts on-demand
Unlock instant access to more than 28 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
2XRevenue in six months
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
2XIncrease in website traffic and leads
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
540%Increase in leads from organic search
Unlock a 25% greater marketing ROI with our award-winning SEO audit agency
- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that’ll need your time to develop and implement assets
- Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
Learn more about SEO audits
- The on-page factors affecting your SEO
- The off-page factors affecting your SEO
- The server files affecting your SEO
The on-page factors affecting your SEO
The on-page factors affecting your SEO
What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?
Frequently, the issue in these situations is content in one form or another.
This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”).
WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
The off-page factors affecting your SEO
The off-page factors affecting your SEO
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.
The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison. WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
The server files affecting your SEO
The server files affecting your SEO
There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).
.htaccess
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
robots.txt
The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.
Sitemap
The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most significant pages on your site to the least important pages on your site.
Additional server configuration factors
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results.
FAQs about SEO audit services
Looking to learn more about SEO audit services? Check out our FAQs:
What are SEO audit services?
SEO audit services are professional services that evaluate your site’s SEO, which includes your technical, off-page, and on-page SEO, and provide recommendations for improving your website’s SEO. In some instances, SEO audit services (like those from WebFX) will include implementing these recommendations.
Why invest in an SEO audit package?
Investing in an SEO audit package helps your business:
- Troubleshoot lost or stagnate rankings
- Pinpoint issues undermining SEO efforts
- Get solutions for how to grow traffic
- And more
As your website SEO services provider, our goal is simple: Make SEO a revenue driver for your company. That’s why our SEO audit services investigate all possible factors, from title tags to page speed.
So, let’s get answers about your site’s SEO. Learn what your site needs to start meeting your traffic and revenue goals by contacting our seasoned team of strategists today!
How long do SEO audit services take?
Our SEO audit service takes 45 days.
During this time, WebFX thoroughly analyzes and assesses your website with our SEO audit services to determine the best strategy for you moving forward and provide advice on what to change so that your site performs better in organic search rankings.
Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.
How do I get started with your SEO audit company?
More revenue is waiting. Are you ready?
Contact us online today — or give us a call at 888-601-5359 — to find and fix the SEO issues preventing your site from capturing more traffic and revenue from search engines like Google and Bing.
View all deliverables in our SEO audits
1 in 10 customers qualify for a free SEO audit — contact us now!