Social Media Advertising Services (original) (raw)
165K
Social Posts for Clients
With built-in content creation from our expert team, you can trust WebFX to drive the engagement your business is looking for on social channels.
93%
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“WebFX has performed well in terms of project management. They’re constantly working towards … churning our high-quality content for our blog and social media posts.”
David R., Review from Clutch.co
Rated 4.9/5 stars on G2
Rated 4.9/5 stars on Clutch
$15.7M
Social Ad Spend
Managed on Facebook and LinkedIn
Our 45 social media team members can manage campaigns across networks including LinkedIn, Facebook, Instagram, and TikTok.
Paid Social Media Advertising Services to Boost Your Visibility and Revenue
WebFX focuses on driving impactful business growth through social media advertising services. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising, our social advertising services can help you hit your goals. Request a free quote from our social media advertising agency today!
What do our social media advertising services include?
Whether you’re looking to fill gaps or find a turn-key solution, our customizable social media advertising can help. Learn more about how our social media advertising company can help you capture paid social media traffic and turn it into revenue.
- Social media platform selection
- Audience targeting
- Ongoing campaign management
- Comprehensive reports and tracking
- Ad copy and creatives
Social media platform selection
Social media platform selection
Whether you want to advertise on multiple social media platforms or just one, we’ll start with selecting the networks you want to launch ads on and strategize which ones will be best to reach your target audience..
We can help you launch targeted advertisements on the following platforms:
- X (Twitter)
- TikTok
- And more!
Audience targeting
Audience targeting
When you partner with WebFX, we use data from across your website and existing marketing strategies to target the social media users who are most likely to purchase your products or services.
From targeting users by age, location, interests, and much more, our experts will ensure your ads reach the right people.
Ongoing campaign management
Ongoing campaign management
With our social media advertising services, we don’t just stop at launching your ad campaigns.
We continuously monitor your ads to ensure they’re driving the highest possible return on investment (ROI) for your business. We’ll make optimizations to your campaign based on your data and results to make sure your ad campaigns are always in tip-top shape.
Comprehensive reports and tracking
Comprehensive reports and tracking
Always stay in the know about how we’re driving results for your business with our comprehensive reports and revenue-tracking software, RevenueCloudFX.
With RevenueCloudFX, you can easily trace every advertising dollar spent back to your bottom-line, so you’ll know exactly how much revenue your social media advertising strategies are producing.
Ad copy and creatives
Ad copy and creatives
Whether you need engaging ad copy or attention-grabbing videos or graphics,our social media advertising services have got you covered.
Our team of social media ad copywriters, graphics designers, and video marketers will help you create conversion-boosting advertisements that capture your audience’s attention and encourages them to visit your website and make a purchase.
Data-Powered Social Media Advertising Campaigns
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
In addition to the built-in advanced tracking capabilities, RevenueCloudFX is enabled with a suite of tools that can be leveraged for Social Media content, campaigns, and targeting.
Learn More About RevenueCloudFX
8%
Average Increase in Closed Sales from targeted ad campaigns
100%
Set up by WebFX to give you the best data foundation
$500K+
Built-in Value based on cost of similar tools
Combine First and Third Party Data
Boost social media impact with targeted, data-driven strategies.
- Understand social media’s role in the unified customer journey
- Automate audience creation to target and advertise to granular audiences
- Use insights to evolve your organic social strategy and content
Data Activation for Advertising
Keep your business top of mind by activating your customer data on social channels.
- Leverage CRM and CDP data in your retargeting strategy
- Connect with high-value prospects throughout their buyer journey
- Reach new audiences with better 3rd party targeting on ad networks
Company Identification Insights
Develop your B2B social media strategy with insights from identified companies visiting your website.
- Pinpoint what content resonates with particular companies
- Tailor your social media strategies to attract specific companies
- Export engaged companies for targeted social media ads
8%
Average Increase in Closed Sales from targeted ad campaigns
100%
Set up by WebFX to give you the best data foundation
$500K+
Built-in Value based on cost of similar tools
Many social advertising services follow a cookie-cutter approach to campaigns, but that’s not our philosophy. Our social media advertising company’s track record of achieving $10 billion in revenue for clients over the last five years speaks to our tailored strategy. We design customized plans that align precisely with your business, industry, and objectives. Take a sneak peek into what this personalized approach entails below:
CUSTOM SOCIAL MEDIA ADVERTISING PLANS
Starting at
15% of ad spend / month
How we determine pricing
Your Budget
Although paid directly to your social media networks, your social media ad spend will be the primary determinant of your management costs. If you’re unsure of budget, your WebFX strategist can recommend a budget based on your industry and business goals.
Networks and Targeting
Your custom strategy will differ based on which networks you’re trying to reach target users (e.g. Facebook, LinkedIn, Etc). WebFX’s proprietary tech will help you maximize your reach on whichever given network(s) to maximize your budget.
Creative Assets Needs
Aside from your social media expert, WebFX has a full in-house design team that can help with banner ad designs, custom graphics, and social media branding needs.
INCLUDED IN ALL PLANS:
- Access top social ad networks, like Facebook, Instagram, and TikTok
- Data-backed optimization ideas
- Engaging ad copy written by industry experts
- Expertise of a 500+ digital strategy team
- Full-funnel ROI tracking
Your search for social advertising services ends here
When your company partners with WebFX for paid social media advertising services, you can take advantage of these benefits:
Accurate Targeting
Reach the audience that matters most to your business, and convert them into leads.
Nurture users into leads
Remarket to site visitors, email subscribers, and more.
Unleash the power of AI
Use artificial intelligence and machine learning for data-backed targeting and messaging.
Cut unnecessary costs
Build cost-effective, results-driven campaigns that achieve your advertising goals.
Improve your ROI
Optimize your ad spend to maximize your return on investment (ROI) and results.
Become known
Generate brand awareness with the most valuable users in your target market.
Increase your customer lifetime value (CLV)
Create customer loyalty for repeat sales, word-of-mouth recommendations, and more.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
2XRevenue in six months
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
2XIncrease in website traffic and leads
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
540%Increase in leads from organic search
Unlock a 25% greater marketing ROI with WebFX’s award-winning paid social ad services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Social media advertising benefits
1. Boost your brand awareness
1. Boost your brand awareness
Social media platforms are popular places to spend your free time, so it’s highly likely that your target audience is using the platform, making it the perfect place to advertise your company.
With social media advertising, you can reach your audience across multiple social media platforms, including Facebook, Instagram, TikTok, X (Twitter), and more!
That means you can help more people discover your business and become familiar with the products or services you offer, leading to more leads and sales in the long-run.
2. Drive more clicks and sales
2. Drive more clicks and sales
Enjoy more precise audience targeting with social media ads. With social ads, you can ensure your advertisements display for your ideal customers each and every time by targeting users based on their:
- Interests
- Location
- Age
- Education
- Relationship status
- And more!
By reaching the people most likely to purchase your products or services, you can drive more engagement on your ads, earning you more sales and revenue as a result.
3. Maximize your budget
3. Maximize your budget
One of the biggest benefits of social media advertising is that you can control how much you spend. You can set budgets on how much you want to spend each day along with how much you’ll pay per click, view, or action.
And when you work with a social media advertising agency like WebFX, you can work with industry experts to analyze your ad performance and optimize your campaigns to maximize your budget for better returns.
FAQs about social media advertising services
What are social media advertising services?
Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and X (Twitter) to increase brand awareness, engagement, followers, and even leads and sales.
Who uses social media advertising?
Businesses of all sizes use social media advertising services, from startups looking to build brand awareness to established brands looking to grow market share.
Social networks can serve organizations of all sizes because of their low price to entry. For a few hundred dollars, companies can launch a monthly ad campaign.
Should I use a social media advertising agency?
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.
They know what they’re doing and can likely get you the results you’re looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.
It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at WebFX, we have a variety of options, proven results, and social media advertising experts who can determine the best strategy to fit your budget.
When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, WebFX will provide extensive social media advertising reporting and performance updates.
WebFX offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
A social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!
What are examples of social media platforms used for advertising?
Popular social media platforms used for advertising include:
- X (Twitter)
- TikTok
Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results. Learn more about the different platforms and their advantages below:
Facebook advertising
Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 2.9 billion daily active users on Facebook as of January 2023.
Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising, especially when considering the various Facebook advertising costs involved. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.
In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!
Facebook currently allows users to post ads using photo, video, carousel, slideshow, and Facebook Instant Experiences:
- Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
- Slideshow is a feature that allows users to create video advertisements from still images.
- Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.
Instagram advertising
Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015, and it’s seen growth ever since. In fact, advertising on Instagram has grown so much that the average cost per CPM increased by 55% in the last 2 years.
Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.
Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.
They even have their own Instagram analytics platform.
X (Twitter) advertising
There are over 330 million monthly active X (Twitter) users tweeting away and scrolling through their feeds. X (Twitter) offers several forms of paid advertisements to reach these users. X (Twitter) advertising costs are based on the objectives they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, X (Twitter) also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
X (Twitter) has two distinct differences from most other social platforms. X (Twitter) includes targeting by keywords to reach people based on their Pinterest searches. X (Twitter) also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ X (Twitter) accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
Pinterest advertising
Pinterest reached over 445 million monthly active Pinterest users as of September 2022. Pinterest advertising offers campaigns based on an advertising objective.
Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.
Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments.
When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.
Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, is more limited than other platforms.
LinkedIn advertising
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
- Sponsored Content
- Sponsored InMail
- Text Ads
Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop, and understanding how much LinkedIn advertising costs is essential when choosing the right ad format for your needs.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
TikTok advertising
A fast-growing platform with over eight new users joining every second and billions of active users, TikTok is an excellent platform for promoting your products or services.
TikTok offers the opportunity to create engaging, fun video ads that capture your audience’s attention and personality of your brand.
The platform also gives you a plethora of targeting features to ensure your ads reach the people who are most interested in your products or services.
How do you choose the best social ad agency?
With so many agencies out there, it can be hard to choose the perfect one for your business. But don’t worry — it doesn’t have to be difficult!
Follow our three tips to make the search for an agency and social media ad management services easy.
Make sure they offer the services you’re looking for
If you’re a small business that really wants to make an impact with social media advertising services, it’s crucial to find an agency that provides the services you’re looking for.
For example, if you want someone to run your social campaigns for you, make sure that the agencies you’re considering offers that service.
Look for a pricing table that outlines their social media advertising services
The best social media advertising agencies in the world will publish their pricing.
Why?
They don’t want to waste their time, or any potential clients’ time.
When an agency doesn’t provide transparent pricing, it could mean that they have hidden costs associated with their social media ad management services, or that they don’t have a concrete pricing system.
However, when an agency does provide transparent pricing, it means that they’re truly interested in finding serious potential clients. It also means that they want you to be informed right away about budget, and what to expect to pay for their social media advertising services.
Do extensive research
You should never settle on the first social media agency that you find.
Researching different social media companies not only gives you the ability to choose, but it allows you to get a sense of a realistic budget, learn about services that you may not have been aware of, and get to know a lot of different agencies.
You should also be sure to get to know the company before signing on the dotted line. Do research on the results they’ve driven for clients, on their agency history, and other important factors, like what their social media ad management services include.
A complete solution to social media ad management
With WebFX, your business doesn’t have to worry about managing your social media advertising campaigns, whether on LinkedIn or Facebook. Our experienced team of social media specialists and graphic designers handle everything when it comes to social media ad management — which is one reason we’re one of the best social media firms.
As a part of our social media ad management services, your business receives:
- Dedicated social media advertising account manager
- Quick response times (within 48 business hours) from your dedicated team
- Fast setup of ad accounts on social media platforms
- Custom ad strategy for each of your chosen platforms
- Unique ad campaigns and ads, including for remarketing
- Advanced demographic targeting, including interest and user intent
- Monthly or weekly consultation with your dedicated account manager
- Monthly or weekly campaign reporting and analysis
If your company hasn’t advertised on social media before, our social media advertising services also include the installation of network tracking pixels, like Facebook Pixel, on your site. That way, your ad campaign can use remarketing to convert stray customers.
WebFX offers transparent social media advertising prices
We post our social media advertising pricing because we’re a social media advertising agency that believes in transparency. Our reasonable social media advertising services give us the opportunity to cover the needs of several businesses based on specific goals. Our social media advertising solutions can accommodate anyone from a small business owner to a large corporation with varying social ad spend budgets.