MarketingCloudFX (original) (raw)

Solve Your Business Challenges

From proving ROI to leadership to data-driven decision making about marketing channels, MarketingCloudFX is a major competitive advantage for clients looking to increase their revenue from digital marketing.

Connect Marketing to Revenue

Never question ROI from digital marketing again. MarketingCloudFX integrates with your CRM to give you complete transparency into how each channel is performing.

Merit based promotion icon with money sign in the middle.

Increase Return on Investment (ROI)

Activate your first-party data to improve the efficiency of your marketing campaigns. MarketingCloudFX connects with your CRM and uses your existing data to train the algorithms (a.k.a. drive better quality leads!).

chart computer

Create Better Content that Drives Results

Increase rankings, conversions, and revenue by using MarketingCloudFX to research, plan, track, and personalize website content.

Write icon with pencil and paper.

Close More Opportunities

Empower your sales team with better insights into the customer journey that your sales team can use to impress and engage leads during the sales process.

Paid ads icon with megaphone that has money sign coming out of it.

Driving an Average 20% Increase in ROI

Heavy Equip: Trucks & Trailers

MarketingCloudFX Use Cases:

MCFX Integration: Salesforce CRM
Custom ROI Dashboard for Deals & Revenue
Ongoing Competitor Monitoring

#HowWeDidIt 🤝

Quarterly content planning, research, and collaboration within the tool

79%

Increase in SEO Revenue

Ecommerce: Furniture Store

MarketingCloudFX Use Cases:

MCFX Integration: Microsoft Dynamics CRM
PPC Targeting Data Activation
Ongoing Competitor Monitoring

#HowWeDidIt🎯

Connected MCFX with Microsoft Dynamics to centralize qualified audience data
MCFX sends lead status data back to Google’s to help train the algorithm to generate more qualified leads
Expanded Google targeting to reach users most likely to become qualified leads

54%

Decrease in PPC Cost Per Lead

Manufacturing: Building Construction

MarketingCloudFX Use Cases:

Web Submissions Sent to MCFX
Ongoing Competitor Monitoring

#HowWeDidIt🚀

SEO phone call tracking including local number
Content planning, research, and collaboration within the tool

378%

Increase in Organic Revenue

Ecommerce: Outdoor Recreation

MarketingCloudFX Use Cases:

Seamless Content Marketing Research & Implementation
Ongoing Competitor Monitoring

#HowWeDidIt📝

Researched middle-of-funnel longform topics to support product categories
Planned content for the quarter via our quarterly kanban board
Submitted content to client to review and approve within the portal

17%

Increase in Q1 Revenue

Building Construction

MarketingCloudFX Use Cases:

MCFX Integration: Hubspot CRM
ROI Tracking by Channel
Lead Journey Insights
Ongoing Competitor Monitoring

#HowWeDidIt📈

Connected MCFX with Hubspot CRM
Mapped Hubspot CRM pipeline to MCFX lead status
SEO strategies centered on business goal of 200 leads / month

$300K

in SEO Revenue in 1 Month

The most impressive thing about WebFX was their Marketing platform that is custom to their business. This platform was beyond anything we have seen…

Madison M., Review from Clutch.io

The Customer Data Platform is a fantastic tool that allows us to track all the tasks, communications and results of all the activities being performed.

Scott B., Review from G2

…how they’re pulling from the competition and industry distinguishes them…we can run tons of analysis and reporting. Their backend, project management software, and marketing software are excellent.

Dan L., Review from Clutch.io

My favorite things about WebFX include their tracking ability and communication style. The tracking they provide through their WebFX cloud is unmatched. We can see directly where leads are coming from so we can adequately track them in our CRM and see how our marketing budget is working.

Anonymous, Review from G2

Our sales team loves the tracking features. It shows them our existing customers’ traffic, and helps hone our target lists. It gives us more awareness, and allows us to follow up with our visitors.

Robin P., Review from Clutch.io

WebFX has an awesome system for not only getting things done, but allowing us to see what is coming next and when to expect the next milestones by. This makes planning and strategizing much easier… Their tools and software make it easy to see where your marketing dollars are going.

Dan L., Review from G2

Project management has been thorough, organized, and friendly. Also, they have their marketing platform, which offers more in-depth insight than Google Analytics, and it allows us to tweak and retarget our campaigns effectively.

Anonymous, Review from Clutch.io

One Platform to Connect Your Data

Connecting Data to Grow Your Revenue

MarketingCloudFX allows businesses to unify sales, marketing, and advertising data in a few clicks. With centralized data, your WebFX team and marketing teams can make more strategic decisions about your investments and level up your campaigns.

1,200+

Built-in Integrations

100%

Set Up By WebFX Team

Diagram showing three disconnected data clusters: Marketing Data with Call Tracking, Lead Forms, and Website Analytics; Sales Data with Lead Scoring, Customer Lists, and CRM; and Advertising Data with Facebook Ads, Google Ads, and CTV Ads. The title 'Disconnected Data' is at the center.

Your data lives in different places

Silo’d data leads to a number of marketing challenges including:

Incomplete customer profiles
Inaccurate analysis
Wasted resources
Inefficient campaigns
Missed opportunities

Diagram showing the integration of Advertising Data, Marketing Data, and Sales Data into Unified Data with two-way interactions indicated by arrows with the 'Fx' symbol between each data type.

MarketingCloudFX brings your data together

By centralizing your data, you can:

Gain a comprehensive view of your target audience
Improve analysis for more informed decision-making
Improve targeting across marketing campaigns
Improve ROI

Diagram showing MarketingCloudFX as a central system for activation, connected to three data sources: Marketing Data with Call Tracking, Lead Forms, and Website Analytics; Sales Data with Lead Scoring, Customer Lists, and CRM; and Advertising Data with Facebook Ads, Google Ads, and CTV Ads.

For Data-Driven Revenue Marketing

MarketingCloudFX can leverage data to improve marketing campaigns by:

Delivering advanced audience insights
Using audience data to refine ad targeting
Providing a more complete lead profile
Create audience lists in real-time for email or social campaigns
Personalizing landing pages
Projecting ROI for marketing channels

1,200+

Built-in Integrations

100%

Set Up By WebFX Team

$500K+

Built-in Value

based on the cost of similar tools

1 billion

Data Points

powering decision-making

20%

Avg Increase in ROI

with data-driven marketing

Driving Revenue for 1,500 Businesses And Counting

MarketingCloudFX Growth Features

MarketingCloudFX Upgrades

MCFX Marketing Automation Packages

Federated Ad CLID Call Pool

Technology is in WebFX’s DNA

webfx dna 1