WPP is the creative transformation company | WPP (original) (raw)

Super Bowl LIX: A playbook for brand success

Super Bowl LIX is more than a game – it’s a cultural spectacle where brands leverage nostalgia, AI and star power to engage audiences. WPP’s Rob Reilly, Colin Miller (Deeplocal), Madeline DeWree (Grey), Martin Blich (GroupM), Camilla Clarke (Ogilvy), Cha Spruce (Ogilvy) and Tom Murphy (VML) break down the key insights for brands looking to make an impact in the evolving media landscape