Online Digital Marketing Course (AI First with 100% Job Support) (original) (raw)
Hariom


Laxmi


Pankhuri

Abhay


Lakshit

Manthan


Gauri


Priya


Ahmad


Yogesh


Abhishek


Hariom


Laxmi


Pankhuri

Abhay


Lakshit

Manthan


Gauri


Priya


Ahmad


Yogesh


Abhishek


Hariom


Laxmi


Pankhuri

Abhay


Lakshit

Manthan


Gauri


Priya


Ahmad


Yogesh


Abhishek


Program Highlights
Learn what 99% Marketers are not doing.

Curriculum
Hands-on, AI-Integrated Curriculum
Learn by running real campaigns, solving real marketing challenges, and using AI-powered tools to market smarter.
- Plan & run campaigns on Google, Meta & LinkedIn
- Use AI tools to analyze, automate & optimize results
- Create growth-driven strategies through live brand projects

Mentorship
Guided by Marketers Who’ve Been There & Done That
Learn directly from growth leaders of Top Companies, with decades of experience.
- Get the inside playbook of 7-figure campaigns
- Scale brands under expert mentorship and strategic guidance
- Receive structured feedback on every milestone and campaign

Learn By Doing
Case Studies & real-world Marketing Challenges
Go beyond theory, build, launch, and optimize a campaign from scratch.
- Collaborate in teams on real business briefs
- Run & simulate ad decisions like mentors
- Compete for the “Top Marketer Title” of the cohort

Placements
Job-Ready with WsCube Placement Support
Your career journey gets full-stack support from application to offer.
- Step-by-step prep for every stage of marketing hiring
- Access to 350+ hiring partners across industries
- Connect with alumni placed across agencies, startups, and global brands

Success Stories of Our Alumni
Our alumni now drive campaigns, manage brands, and lead growth in top agencies, startups, and global companies, with massive jumps in skills, salaries, and success.
Under WsCube’s Mentorship
Transformed
Curriculum at a Glance
Designed with insights from industry hiring managers & AI-driven industry demands.
Milestone
1
- Duration:
2 weeks
This milestone builds the foundation of digital marketing by covering core concepts such as audience research, consumer behavior, branding, and funnel thinking. Learners will also create professional websites and conversion-focused landing pages using WordPress, aligning digital assets with real business and marketing objectives.
Week 1
Digital Marketing Foundation & AI Mindset
- Digital marketing ecosystem & growth levers
- Brand, performance & growth marketing models
- Business models - D2C, B2B, EdTech, Local, SaaS, etc
- Customer journey & funnel frameworks (TOFU–MOFU–BOFU)
- Consumer behavior & buying triggers
- ICPs, personas & audience research with AI
- Market & competitor analysis using AI tools
- Brand positioning, channels & KPI frameworks
Week 2
Website & Landing Page Design
- Website fundamentals & digital marketing role
- Business websites vs marketing websites
- WordPress basics & dashboard navigation
- Domain, hosting & website environment setup
- Website structure & page hierarchy
- WordPress configuration & theme customization
- Pages, posts, menus & content management
- Conversion-focused landing pages
- User intent, buyer psychology & messaging
- Headlines, CTAs, forms & trust elements
- AI-assisted landing page ideation
- No-code landing page design
Project:
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Brand & Digital Marketing Strategy for a Local Business
Collaborate with a local restaurant or café to analyze customers, competitors, and brand goals. Build a marketing brief, define brand positioning, and design an AI-powered digital marketing strategy with clear funnels and KPIs.
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Website & Landing Page Setup for a Business
Build a website and lead-focused landing page for a local business or EdTech brand. Configure WordPress, design pages, manage content, and create a conversion-oriented landing page using AI-assisted ideas.
Case Study
Swiggy Instamart
Analyze how Swiggy Instamart leveraged deep consumer insights, speed-driven positioning, and funnel-led digital marketing to build one of India’s fastest-growing quick commerce platforms.
Nykaa
Understand how Nykaa uses a well-structured website, content hierarchy, and conversion-focused landing pages to build brand trust, guide user journeys, and convert visitors into customers at scale.
Milestone
2
- Duration:
5 weeks
This milestone focuses on building strong organic visibility through modern SEO and AEO practices. Learners will work on keyword strategy, on-page and technical SEO, content optimization, analytics, and live brand projects to understand how businesses drive long-term traffic and search dominance in the AI-driven search ecosystem.
Week 3
Introduction to SEO
- SEO fundamentals & types
- Search engines & ranking basics
- SERP structure & evolving features
- Zero-click searches & AI-driven SERPs
- AEO, SGE & modern search behavior
- Keywords, intent & SXO mapping
- Voice search & entity-based SEO (GEO)
- AI-driven keyword research
- Keyword analysis, long-tails & mapping
Week 4
On-Page SEO
- On-page SEO fundamentals & importance
- AI-assisted on-page optimization checklist
- Title tags, meta descriptions & heading structure
- Meta robots tags & image SEO (alt attributes)
- SEO-friendly website & URL structure
- Internal linking & anchor text optimization
- Content quality, keyword usage & plagiarism control
- SEO-friendly blogs & long-form content
- Keyword-to-content mapping & EEAT framework
Week 5
Technical SEO
- Technical SEO fundamentals & importance
- XML & HTML sitemap creation
- Robots.txt & crawl control
- Canonicalization & duplicate content handling
- HTTPS, website security & custom 404 pages
- Broken links & redirection strategies
- Site speed, Core Web Vitals & mobile SEO
- Schema markup & structured data types
- AEO, rich results & schema validation
Week 6
Web Analytics & Monitoring
- Introduction to Google Search Console (GSC)
- GSC setup, sitemap submission & URL inspection
- Indexing, coverage & performance reports
- GA4 overview & SEO-focused metrics
- GA4 setup via Google Tag Manager (GTM)
- Traffic, engagement & conversion analysis
- SEO performance reporting & insights
- Off-page SEO & backlink fundamentals
- Website & technical SEO audit process
Week 7
SEO Live Brand Projects
- SEO audit fundamentals & prioritization
- Complete technical SEO audit process
- Keyword & page mapping strategy
- Content optimization using AI
- Backlink strategy & off-page planning
- Google Search Console–based audits
- SEO issue identification & fixing roadmap
- Local SEO project for MSME businesses
- Scalable SEO strategy for D2C / SaaS / EdTech brands
Project:
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Local SEO Optimisation for a Home Cleaning Service Business
To enhance the local online visibility of a home cleaning service business through the use of SEO techniques, market research, keyword planning, website optimisation, content enhancement, and Google Business Profile optimisation, enabling the generation of local leads and an increase in service inquiries.
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SEO Strategy for a Fintech SaaS Platform with Learning Content
To scale organic traffic and product adoption using SEO through product pages, blogs, and business education content.
Case Study
Myntra
How Myntra Dominates No.1 Position on Google for 64,000+ Keywords
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HealthKart
Study how HealthKart applies on-page SEO best practices and authority-driven content to scale organic visibility in the competitive health and fitness market.
Milestone
3
- Duration:
4 weeks
This milestone covers organic social media growth, content strategy, video marketing, influencer campaigns, and community-led branding. Learners will create platform-native content, work with creators, and design content-led growth systems to build reach, trust, and engagement across multiple digital platforms.
Week 8
Social Media Marketing Fundamentals with AI
- Social media marketing fundamentals
- Platform algorithms, reach & engagement
- Organic vs paid social media strategy
- Platform selection for different business models
- Awareness, engagement & conversion funnels
- Facebook & Meta ecosystem overview
- Instagram algorithm & content formats
- Organic lead generation on social media
- AI-assisted social media strategy & content planning
Week 9
Platform-Led Growth & Social Media Management
- Platform-led growth fundamentals
- YouTube ecosystem, algorithm & channel optimization
- YouTube SEO, thumbnails, CTR & retention
- Short-form video strategy (YouTube Shorts)
- Twitter (X) content formats & engagement strategy
- Pinterest marketing & Pinterest SEO
- LinkedIn company pages & B2B content strategy
- Social media calendars & account management
- Platform-wise analytics & AI-driven performance insights
Week 10
Content Marketing
- Content marketing fundamentals & growth models
- Content types, formats & platform-wise strategy
- Video-first content & short-form formats
- Content pillars, brand voice & content funnels
- Content calendars & distribution strategy
- Copywriting frameworks (AIDA, PAS) & hooks
- Ad copy, page copy & product copywriting
- Scripting for reels, shorts & YouTube videos
- AI-powered content ideation, optimization & scaling
Week 11
Influencer & Creator Marketing
- Influencer & creator marketing ecosystem
- Types of influencers & brand–creator fit
- Influencer funnels & content formats
- Influencer KPIs, metrics & performance tracking
- AI-assisted influencer research & discovery
- Influencer outreach & collaboration models
- UGC, whitelisting & campaign execution
- Community-led marketing & engagement loops
- Founder-led branding, authority & trust building
Project:
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Organic Social Media Launch System (D2C Brand)
Build a 30-day organic social media launch plan for a D2C brand, including platform selection, content calendars, reel ideas, captions, and DM-based lead flows. Learn how to convert organic reach into engagement and leads using real Instagram and Facebook strategies.
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YouTube-Led Authority & Traffic Growth Plan
Create a YouTube-first growth strategy using long-form videos and Shorts, supported by LinkedIn, X, and Pinterest distribution. Define video ideas, hooks, titles, and cross-platform plans to drive reach, authority, and consistent discovery.
Case Study
Mamaearth
Analyze how Mamaearth built a D2C brand using Instagram-led organic growth and the Meta ecosystem to drive awareness, engagement, and conversions without relying only on paid ads.
Groww
Analyze how Groww uses YouTube, LinkedIn, and X to build authority, educate users, and drive long-term organic growth through platform-specific content strategies.
Milestone
4
- Duration:
7 weeks
This milestone is dedicated to paid marketing and growth optimization across Meta, Google Search, Display, YouTube, and e-commerce platforms. Learners will plan, execute, track, and optimize performance-driven campaigns using real tools, conversion tracking, and data-backed decision-making frameworks.
Week 12
Introduction to Meta Ads
- Performance marketing fundamentals
- Meta Ads ecosystem overview
- Facebook Business Manager & Ads Manager
- Ad objectives & campaign goals
- Campaign, ad set & ad structure basics
- Budgeting & ad scheduling
- Audience targeting fundamentals
- AI-assisted targeting ideas & interests
- Facebook boosting & basic promotions
Week 13
Meta Ads Campaign Structure
- AI-based ad placements & delivery
- Campaign, ad set & ad-level structuring
- AI-powered ad creatives & copy generation
- Advantage campaign budget optimization
- A/B testing & dynamic creative strategy
- Engagement & conversion ad setup
- Lead generation ads & auto chat flows
- Meta Pixel fundamentals & event tracking
- Conversion API (CAPI) & advanced tracking setup
Week 14
Meta Ads Conversion Tracking
- Custom audiences & audience types
- Lookalike audience creation & usage
- Audience strategy for scaling campaigns
- Product catalogue setup & management
- Collection ads & catalogue-based campaigns
- End-to-end Meta campaign execution
- Campaign performance analysis
- Optimization & budget reallocation
- Conversion tracking & reporting insights
Week 15
Google Search Ads
- Google Ads ecosystem & benefits
- Search ad formats & placements
- Campaign objectives & bid strategies
- Keyword research for search campaigns
- Match types & negative keyword strategy
- AI Max search campaign setup
- Search ad copywriting with generative AI
- Ad extensions & enhanced visibility
- Search campaign optimization & reporting
Week 16
Google Display & Video Ads
- Google Display Network fundamentals
- Display ad formats & targeting options
- Audience, placement & topic targeting
- Visual ad strategy for awareness & consideration
- YouTube Ads ecosystem & integration
- Video campaign goals & ad subtypes
- Video ad sequencing & storytelling ads
- Bid strategies, frequency capping & scheduling
- Display & video campaign optimization
Week 17
Conversion Tracking
- Conversion tracking fundamentals
- Creating & configuring conversion actions
- Google Tag Manager (GTM) integration
- Conversion linker & tracking accuracy
- GA4 and Google Ads linking
- Remarketing fundamentals & benefits
- Remarketing audience creation & usage
- Performance Max campaign overview
- Demand campaign setup & optimization
Week 18
Ecommerce Ads
- Advanced Amazon marketing fundamentals
- Amazon Sponsored Ads & campaign structure
- Amazon keyword research & optimization
- Amazon reports & performance analysis
- D2C growth strategy & brand scaling
- High-converting video ads & catalogue strategy
- Meta + Google Ads engine for ecommerce sales
- Service business ad strategies
- Smart audience targeting & multi-platform execution
Project:
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Sales Campaign Setup with Conversion Tracking for Namhya Foods
Set up a conversion-focused Google Ads sales campaign for Namhya Foods by configuring conversion actions, integrating tracking via Google Tag Manager, and enabling remarketing audiences. Learners will connect GA4 with Google Ads and activate AI-driven campaign types to optimize performance across the funnel.
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Amazon Sponsored Ads Campaign for Ethikonline
Set up and optimize an Amazon Sponsored Ads campaign for Ethikonline to drive product visibility and sales. Learners will perform Amazon keyword research, structure sponsored campaigns, optimize bids and creatives, analyze reports, and improve performance using data-driven optimization techniques.
Case Study
Royal Enfield
Study how Royal Enfield’s Meta Lead Ad strategy leverages optimized creatives, instant lead forms, and robust tracking to drive qualified leads for high-consideration automotive purchases.
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Pepe Jeans
Study how Pepe Jeans leverages conversion tracking and audience strategies on Meta Ads to scale e-commerce sales through precise targeting and performance-driven optimization.
Milestone
5
- Duration:
2 weeks
This milestone turns you into a future-ready marketer with hands-on mastery in automation, AI agents, Email, and WhatsApp marketing.You’ll build real marketing workflows using tools like n8n, Mailchimp, and Interakt, and automate campaigns end-to-end. Plus, you’ll learn freelancing systems to pitch clients, build your portfolio, and start monetizing your skills.
Week 19
Email Marketing, WhatsApp Marketing & Freelancing
- Email marketing fundamentals & use cases
- Email list building & audience segmentation
- Email content creation & automation flows
- Email analytics, optimization & retention
- WhatsApp marketing strategy & campaign planning
- WhatsApp Business API tools & broadcast messaging
- Lead nurturing & lifecycle communication
- Freelancing platforms & profile optimization
- Service packaging, pricing & client acquisition
Week 20
AI Agents & Automation Workflow
- Marketing automation fundamentals
- AI agents & no-code automation concepts
- n8n workflow interface & core components
- Triggers, actions & data flow mapping
- Multi-step automation with conditional logic
- Connecting marketing tools & platforms
- AI-powered workflow execution
- Workflow testing, debugging & monitoring
- Scalable automation systems for marketing operations
Project:
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Lead Nurturing & Retention Campaign for a Business (Email + WhatsApp)
Design and execute a lead nurturing and retention campaign for a business using Email Marketing (Mailchimp) and WhatsApp Marketing (Interakt). You will build segmented audiences, create automated email and WhatsApp flows, design messaging for different funnel stages, and optimize campaigns based on engagement metrics. Finally, you will package this campaign as a freelance service offering with clear deliverables and pricing.
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Build Your First AI Agent Using n8n
Design and build your first AI-powered automation agent using n8n. You will create a multi-step automation workflow that captures data from a trigger (form, webhook, or event), processes it using logic and AI, connects multiple marketing tools, and performs automated actions such as storing data, sending emails, or triggering notifications. The project focuses on building, testing, debugging, and managing real-world automation workflows.
Case Study
Lenskart
Analyze how Lenskart uses WhatsApp marketing to drive personalized engagement, appointment bookings, and repeat purchases by integrating conversational commerce into its digital funnel.
N8N Automation
Study how modern businesses leverage n8n automation workflows and AI agents to streamline operations, automate marketing processes, and achieve scalable growth with minimal manual intervention.
Last Mile 3-Stage Exclusive Preparation
Your final sprint to a high-performing marketing career.
Last Mile 3-Stage Exclusive Preparation
Your final sprint to a high-performing marketing career.
01
Gear Up
Build your personal brand and professional identity.
02
Pitch Perfect
Present ideas, tell stories, and ace interviews.
03
Tech Skill Setup
Master the practical side of digital marketing hiring.

Be in the spotlight by getting certified!
Prove your skills, boost credibility, and get one step closer to your dream role.
Industry-Recognized Certificate
A badge trusted by top companies.
Stand Out in the Job Market
Turn your profile into a recruiter magnet.
Your Passport to Career Growth
Step into better roles and higher salaries.

Next Cohort Starting From
- 23rd Apr, 26
9:30 PM to 11:30 PM
MWF9:30 PM to 11:30 PM
EveningMWF
Filling Fast20 Seats Left!
23rd Apr, 26
9:30 PM to 11:30 PM
MWF
9:30 PM to 11:30 PM
EveningMWF
Filling Fast20 Seats Left!
WsCube Tech Campus Advantage
A Real Campus Experience, Not Just a Classroom Program.
Choose Your Learning Track
Growth Track
Upskill for Career, Business, Freelancing & Marketing Growth
₹65,000
₹55,000
Inclusive of all taxes
20 Weeks Mentorship Program
20+ Industry Projects & Certification
Community Access & Mentorship Support
Most Popular
Career Track
Job-Ready Digital Marketer with Placement Guaranteed
₹105,000
₹85,000
Inclusive of all taxes
20 Weeks Mentorship Program
20+ Industry Projects & Certification
100 % Placement Guaranteed
See Exactly What's Included in Each Track
| Program Features | Growth Track | Career TrackPopular |
|---|---|---|
| Primary Goal | Upskill for Career, Freelancing, Business & Marketing Growth | Land a Full-Time Digital Marketing Job |
| Ideal For | Students, Business Owners, Freelancers & Professionals | Students, Job Seekers & Career Switchers |
| Placement Support | Guidance & Mentorship Support | Dedicated Placement Team |
| Job Guarantee | Not Included | Included |
| Program Duration | 20 Weeks | 20 Weeks |
| Hours of Learning | 120+ Hours | 150+ Hours |
| 1:1 Mock Interviews | 1 Mock Interviews | 2 Mock Interviews |
| LOR from Company | Not Applicable | Available |
| Learner Success Team | Included | Included |
| Certification | Included | Included |
| Program Fee | ₹65,000 |
₹1,05,000 |
Refund Clause - Career Track
If you remain unemployed after completing the program and meet the eligibility criteria, you will be refunded as per the Guaranteed Placement / Refund Policy - as per terms. Terms & Conditions.
See what learners are saying
Hear From Our Alumni
FAQs About Digital Marketing Course
Find answers to your common questions about the course on digital marketing.
This is an online digital marketing course designed to fit your busy schedule. Learn from the comfort of your home with live classes and on-the-go learning resources.
WsCube’s digital marketing course duration is 20 weeks, ensuring you master all key areas of digital marketing through practical learning and projects.
Yes, you’ll work on 21+ real-world projects and case studies to ensure hands-on experience in the best digital marketing course in India.
Yes, we provide end-to-end career assistance, including resume building, LinkedIn profile optimization, interview preparation, and access to top hiring managers.
Absolutely! This course is designed for beginners, students, freshers, working professionals, and entrepreneurs—anyone interested in learning digital marketing.
Yes, it is a digital marketing course online with certificate, which is highly valued in the job market.
No prerequisites! Anyone passionate about digital marketing can join, regardless of their previous background or experience.
There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.
You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.
Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.
You can become an SEO expert, social media manager, content strategist, PPC specialist, marketing analyst, YouTube Manager, or start your own business or freelancing career.
No worries. Recordings are available of all live classes, so you can catch up whenever it suits you.
Absolutely! Many of our learners have transitioned into digital marketing from other fields, thanks to the practical training and career support.
Yes, we include AI-driven digital marketing techniques so you’re prepared for the future of this dynamic field.
Yes, we cover SEO, social media, content, influencer marketing, and performance marketing like Google Ads and Meta Ads.
A digital marketing course is a training program that teaches you how to promote brands, products, or services online using SEO, social media, content, email marketing, Google Ads, and more.
Yes! With businesses going digital and the demand for skilled marketers rising, a digital marketing course is one of the most valuable career investments you can make today.
What is Digital Marketing?
Digital marketing is the practice of promoting products, services, or brands using the internet and digital platforms. Instead of traditional methods like newspapers or billboards, digital marketing uses channels such as search engines, social media, websites, emails, and online ads to reach customers.
It helps businesses connect with the right audience, track performance in real time, and optimize campaigns for better results. Digital marketing is cost-effective, measurable, and scalable, making it essential for businesses of all sizes. From startups to global brands, digital marketing plays a key role in driving visibility, leads, sales, and long-term growth in today's digital-first world.
For aspirants looking to make the most of digital marketing as a career, join WsCube Tech's online digital marketing course.