Kuldeep Siwach | GD GOENKA UNIVERSITY (original) (raw)
Papers by Kuldeep Siwach
SciTePress, 2024
This research study explores the changing nature of print media in the digital age, with a specif... more This research study explores the changing nature of print media in the digital age, with a specific emphasis on how digital convergence has influenced perception, impact, and innovation in India. Through a comprehensive survey of 350 respondents, this study analyses the distribution of gender among participants, their frequency of reading print newspapers and magazines, preferred news sources, and perceptions regarding the benefits of digital convergence on print media distribution. Additionally, it explores how gender influences opinions on digital convergence, the efficiency of print media delivery routes, and the impact of digital-print media convergence on information distribution mechanisms. The findings suggest a nuanced understanding of how digital technologies are reshaping traditional print media, providing insights into the dynamic relationship between digital and print media in India.
International Journal of Multidisciplinary Research and Technology, 2024
The research paper examines the transformative landscape of Indian print media in the digital age... more The research paper examines the transformative landscape of Indian print media in the digital age. The study traces the roots of print media in India back to the 18th century, focusing on newspapers like "The Bengal Gazette." The research highlights the rich linguistic diversity that defines the Indian media landscape, contributing to a pluralistic information ecosystem. The paper examines the phenomenon of digital convergence, which includes online platforms, multimedia content, and interactive features. The integration of traditional print media with digital technologies is reshaping how information is produced, disseminated, and consumed. Indian newspapers and magazines are adapting to this paradigm shift by establishing online editions, mobile applications, and a robust social media presence.
The paper also explores the impacts of digital convergence on content creation and distribution, revealing the diversification of content beyond traditional articles. Multimedia elements, such as videos, podcasts, and interactive graphics, are redefining the reader experience. The paper also addresses the changing distribution models, emphasizing the increasing reliance on digital channels for real-time news dissemination. The paper proposes strategic recommendations for Indian print media entities, emphasizing the importance of embracing technological innovations and investing in digital platforms, interactive content creation, and user-friendly interfaces. It also emphasizes understanding audience engagement dynamics in the digital space and leveraging social media, data analytics, and user feedback mechanisms to enhance reader interaction and loyalty.
2022 2nd International Conference on Technological Advancements in Computational Sciences (ICTACS), Oct 10, 2022
International Journal of Humanities, Arts and Social Sciences, 2018
The current research paper investigates the tweetology of twitter's posts of two prominent politi... more The current research paper investigates the tweetology of twitter's posts of two prominent politicians bearing the opposition parties in India to examine how ideologically conflicting ideas are interpreted and represented on microblogging sites. Key-concern of this study was to examine the ideological patterns of politicians that motivate them to pick out the subjects of constructing the discursive argument and calculate the spirit of democratic participation of people in the discourse that takes shape micro-blogging site Twitter. The study has employed the Three-Dimensional model of CDA developed by (Fairclough, 1995); to analyze the Discourses. The Purposive-Non Probability Sampling technique has been used to select the Social Networking Site (SNS) twitter to study the online discourse between politicians and the public. The major findings of Tweets analysis show that Subramanian Swamy shared his personal opinions on Twitter in his own quotations with attaching an online news-article link in his 2nd Tweet; the contexts of Swamys all Tweets are Social and Political: Hinduism, Triple Talaq, student unions clashes ABVP & AISA, Ayodhya land-dispute, ISIS and India. Future studies can analyze Political Discourse on Twitter using the tool of Intertextuality to examine the recontextualization of the Subject matter in discourse.
2022 2nd International Conference on Technological Advancements in Computational Sciences (ICTACS)
European Journal of Molecular & Clinical Medicine, Mar 7, 2021
After the advent of 2.0 web technology, Social Media like Facebook, Twitter etc have played a mas... more After the advent of 2.0 web technology, Social Media like Facebook, Twitter etc have played a massive role in disseminating cascade of information to the people at large. Politicians, activists, cyberactivists and mainstream media used social media to facilitate a digital discourse on several boiling issues in India. Using Twitter as a tool for digital activism is becoming a new normal in this 21 st century. Mainstream media like Newspapers and Television Channels have never failed to make use of this technoscape to avail Twitter to inform and to influence their audience. In this paper, the tweets of Mainstream Media during the time of Farmers' protest have been analysed to understand their role in active engagement with their audience with reference to Farmers' Protest in India. This study analyses tweets to identify the key players, major categories of twitter narratives and digital discourse of mainstream media with reference to Farmers' protest.
Turkish Online Journal of Qualitative Inquiry, Aug 19, 2021
One element of society that the internet has changed appreciably is politics. Ongoing research is... more One element of society that the internet has changed appreciably is politics. Ongoing research is addressing subjects which include whether or no longer or now not the internet is most important to extended political polarization — the tendency of like-minded people to cluster even nearer collectively of their habits and viewpoints. Politicians for his or her promotions throughout elections rely on new media to a super extent. Political parties now have shifted a way to dig and reach the roots to cast vote without delay from the voters with the assistance of new media. Politicians these days are genuinely gifted to have a one to at least one communication and listen to the issues of hundreds. New media acts as a powerful mode of frequent feedback and attain with least delay has made it the quality tool for promotions as well as to influence the general target voters directly. Present study analyzed the impact and extent of the new mediated communication tools as key-players in the a...
SciTePress, 2024
This research study explores the changing nature of print media in the digital age, with a specif... more This research study explores the changing nature of print media in the digital age, with a specific emphasis on how digital convergence has influenced perception, impact, and innovation in India. Through a comprehensive survey of 350 respondents, this study analyses the distribution of gender among participants, their frequency of reading print newspapers and magazines, preferred news sources, and perceptions regarding the benefits of digital convergence on print media distribution. Additionally, it explores how gender influences opinions on digital convergence, the efficiency of print media delivery routes, and the impact of digital-print media convergence on information distribution mechanisms. The findings suggest a nuanced understanding of how digital technologies are reshaping traditional print media, providing insights into the dynamic relationship between digital and print media in India.
International Journal of Multidisciplinary Research and Technology, 2024
The research paper examines the transformative landscape of Indian print media in the digital age... more The research paper examines the transformative landscape of Indian print media in the digital age. The study traces the roots of print media in India back to the 18th century, focusing on newspapers like "The Bengal Gazette." The research highlights the rich linguistic diversity that defines the Indian media landscape, contributing to a pluralistic information ecosystem. The paper examines the phenomenon of digital convergence, which includes online platforms, multimedia content, and interactive features. The integration of traditional print media with digital technologies is reshaping how information is produced, disseminated, and consumed. Indian newspapers and magazines are adapting to this paradigm shift by establishing online editions, mobile applications, and a robust social media presence.
The paper also explores the impacts of digital convergence on content creation and distribution, revealing the diversification of content beyond traditional articles. Multimedia elements, such as videos, podcasts, and interactive graphics, are redefining the reader experience. The paper also addresses the changing distribution models, emphasizing the increasing reliance on digital channels for real-time news dissemination. The paper proposes strategic recommendations for Indian print media entities, emphasizing the importance of embracing technological innovations and investing in digital platforms, interactive content creation, and user-friendly interfaces. It also emphasizes understanding audience engagement dynamics in the digital space and leveraging social media, data analytics, and user feedback mechanisms to enhance reader interaction and loyalty.
2022 2nd International Conference on Technological Advancements in Computational Sciences (ICTACS), Oct 10, 2022
International Journal of Humanities, Arts and Social Sciences, 2018
The current research paper investigates the tweetology of twitter's posts of two prominent politi... more The current research paper investigates the tweetology of twitter's posts of two prominent politicians bearing the opposition parties in India to examine how ideologically conflicting ideas are interpreted and represented on microblogging sites. Key-concern of this study was to examine the ideological patterns of politicians that motivate them to pick out the subjects of constructing the discursive argument and calculate the spirit of democratic participation of people in the discourse that takes shape micro-blogging site Twitter. The study has employed the Three-Dimensional model of CDA developed by (Fairclough, 1995); to analyze the Discourses. The Purposive-Non Probability Sampling technique has been used to select the Social Networking Site (SNS) twitter to study the online discourse between politicians and the public. The major findings of Tweets analysis show that Subramanian Swamy shared his personal opinions on Twitter in his own quotations with attaching an online news-article link in his 2nd Tweet; the contexts of Swamys all Tweets are Social and Political: Hinduism, Triple Talaq, student unions clashes ABVP & AISA, Ayodhya land-dispute, ISIS and India. Future studies can analyze Political Discourse on Twitter using the tool of Intertextuality to examine the recontextualization of the Subject matter in discourse.
2022 2nd International Conference on Technological Advancements in Computational Sciences (ICTACS)
European Journal of Molecular & Clinical Medicine, Mar 7, 2021
After the advent of 2.0 web technology, Social Media like Facebook, Twitter etc have played a mas... more After the advent of 2.0 web technology, Social Media like Facebook, Twitter etc have played a massive role in disseminating cascade of information to the people at large. Politicians, activists, cyberactivists and mainstream media used social media to facilitate a digital discourse on several boiling issues in India. Using Twitter as a tool for digital activism is becoming a new normal in this 21 st century. Mainstream media like Newspapers and Television Channels have never failed to make use of this technoscape to avail Twitter to inform and to influence their audience. In this paper, the tweets of Mainstream Media during the time of Farmers' protest have been analysed to understand their role in active engagement with their audience with reference to Farmers' Protest in India. This study analyses tweets to identify the key players, major categories of twitter narratives and digital discourse of mainstream media with reference to Farmers' protest.
Turkish Online Journal of Qualitative Inquiry, Aug 19, 2021
One element of society that the internet has changed appreciably is politics. Ongoing research is... more One element of society that the internet has changed appreciably is politics. Ongoing research is addressing subjects which include whether or no longer or now not the internet is most important to extended political polarization — the tendency of like-minded people to cluster even nearer collectively of their habits and viewpoints. Politicians for his or her promotions throughout elections rely on new media to a super extent. Political parties now have shifted a way to dig and reach the roots to cast vote without delay from the voters with the assistance of new media. Politicians these days are genuinely gifted to have a one to at least one communication and listen to the issues of hundreds. New media acts as a powerful mode of frequent feedback and attain with least delay has made it the quality tool for promotions as well as to influence the general target voters directly. Present study analyzed the impact and extent of the new mediated communication tools as key-players in the a...