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The following research deals with the relationship between social media and modern day activism. ... more The following research deals with the relationship between social media and modern day activism. As our means to network virtually have begun to grow so too have our platforms for voicing our opinions. In this scenario social media such as ‘Twitter’ and Facebook have become important forums for one to not just sustain a protest activity but also inform and organize activism around a cause.
Tweets relating to Occupy Wall Street and the Nirbhaya Rape case , both causes which generated headlines and widespread activism have been analyzed on the basis of the nature of their content, using pre-defined codes . Another crucial aspect to this is if people just voice out their opinion like a slacktivist giving birth to the notion of armchair activism or are they engaged on ground as well. In both cases it has been found to be true. In addition to that the tweets in case of both Occupy Wall Street and the Nirbhaya rape case had political as well as emotional content. Therefore an attempt has been made to analyze the role of social media in contemporary protest culture and the scope of it as well.
The scope of this research is that it can help readers in determining how and why social media is influential as a tool for modern day activists. Earlier it was banners and posters, which helped activists, organize a crowd for a certain cause. However now, with social media at their disposal it hasn’t only increased their reach, but has disciplined and enhanced their functioning to ensure visibility and influence for a given cause.
Keywords: social media and activism, modern day activism, Occupy Wall Street, Nirbhaya rape case and social media
The following research deals with the relationship between social media and modern day activism. ... more The following research deals with the relationship between social media and modern day activism. As our means to network virtually have begun to grow so too have our platforms for voicing our opinions. In this scenario social media such as ‘Twitter’ and Facebook have become important forums for one to not just sustain a protest activity but also inform and organize activism around a cause.
Tweets relating to Occupy Wall Street and the Nirbhaya Rape case , both causes which generated headlines and widespread activism have been analyzed on the basis of the nature of their content, using pre-defined codes . Another crucial aspect to this is if people just voice out their opinion like a slacktivist giving birth to the notion of armchair activism or are they engaged on ground as well. In both cases it has been found to be true. In addition to that the tweets in case of both Occupy Wall Street and the Nirbhaya rape case had political as well as emotional content. Therefore an attempt has been made to analyze the role of social media in contemporary protest culture and the scope of it as well.
The scope of this research is that it can help readers in determining how and why social media is influential as a tool for modern day activists. Earlier it was banners and posters, which helped activists, organize a crowd for a certain cause. However now, with social media at their disposal it hasn’t only increased their reach, but has disciplined and enhanced their functioning to ensure visibility and influence for a given cause.
Keywords: social media and activism, modern day activism, Occupy Wall Street, Nirbhaya rape case and social media