Avi Lambert | York University (original) (raw)
Supervisors: Raymond A. Rogers and Peter C. Timmerman
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Public relations, marketing and advertising are not singularly corporate. All communicators seek ... more Public relations, marketing and advertising are not singularly corporate. All communicators seek to persuade and change behaviour. This represented the foundation of my masters research to define questions I had about media, behaviour change and communications.
Public relations, marketing and advertising are not singularly corporate. All communicators seek ... more Public relations, marketing and advertising are not singularly corporate. All communicators seek to persuade and change behaviour. This represented the foundation of my masters research to define questions I had about media, behaviour change and communications.