Jozef Bruk | University of Zilina (original) (raw)

Papers by Jozef Bruk

Research background: Twenty-first century's sees strong globalization trends in which mass media ... more Research background: Twenty-first century's sees strong globalization trends in which mass media play crucial role in shaping public opinion which might saliently impact intercultural communication on the international level. Purpose of the article: This paper focuses on the representation of the image of Russia and Central and Eastern Europe in the British press and, besides, it sets out the role of stereotyping in intercultural communication. The article writers assume that the stereotypes play pivotal role in image shaping of a country in the media. Above all, the most efficient way to not stereotype is a straightforward communication of the participants alongside with the knowledge of the participant's background, i. e. cultural knowledge. Drawing on the information from the British press, Russia, Central as well as Eastern Europe appears not solely as a geographical region. On the contrary, despite the fast economic, social and political development, its image abroad is still predominantly negative. Methods: The paper, in conjunction with the cultural linguistics and cognitive approach, reveals the range of metaphorical expressions, in particular cognitive aspect of metaphors used by British journalists, which, in turn form the image of Russia in the British press. Findings & Value added: The paper suggests that the analysis of the image of country in the mass media might apply to the investigation of images of other countries as well as to comparative studies.

The quality of the environment as well as public health is convincingly coupled with the function... more The quality of the environment as well as public health is convincingly coupled with the functioning of a power subsector. The power subsector plays a pivotal role in the sense that it emerges as the key cross-sectional element for the society’s functioning (production, services, healthcare, education and others). A modern society consists of infrastructure systems that are primarily dependent on continuous electricity supplies. Each and every element of the electric power infrastructure is unique, and thus, its malfunction can disrupt the functioning of an important part of the electric power infrastructure. In conjunction with ensuring the functioning of electric power infrastructure, our attention must be drawn to the resilience issue. As far as the resilience of electric power infrastructure is concerned, it can resist weather-related events ensuring there are no disruptions in continuous electricity supplies. First, in the introductory part, the article presents the legal frame...

Editorka ΦΘΕ 2ϑ&Τ #ΝΓΠΧ ĆΩΤΚΕΘΞη 2ϑ& 8ΓΦΓΕΜο ΤΓΦΧΜςΘΤΜ[ /ΙΤ ,ΧΠΧ 〈ςΓΗΧĖηΜΘΞη 2ϑ& /ΙΤ <Ω∴ΧΠΧ 6ΩϑηΤ... more Editorka ΦΘΕ 2ϑ&Τ #ΝΓΠΧ ĆΩΤΚΕΘΞη 2ϑ& 8ΓΦΓΕΜο ΤΓΦΧΜςΘΤΜ[ /ΙΤ ,ΧΠΧ 〈ςΓΗΧĖηΜΘΞη 2ϑ& /ΙΤ <Ω∴ΧΠΧ 6ΩϑηΤΥΜΧ 2ϑ& Recenzenti doc. PhDr. EΝΓΠΧ ∃ΧΤΧΠΘΞη ΦΘΕ 2ΧΓΦ&Τ <ΦΓΠΜΘ &Θ∆ΤσΜ 2ϑ& 8[ΦΧΞΧςΓĐ ,ΓΦΠΘςΧ ςΝΩΟΘΠσΜĤ Χ SĜΓΜΝΧΦΧςΓΝĤ 2ΤΧϑΧ 2015 2Ω∆ΝΚΜηΕΚΧ ∆ΘΝΧ ΡΘΦΡΘΤΘΞΧΠη ΧΛ #ΙΓΠς}ΤΘΩ ΠΧ ΡΘΦΡΘΤΩ ΞΥΜΩΟΩ Χ ΞΞΘΛΧ ΠΧ ∴ηΜΝΧΦΓ <ΟΝΩΞ[  #288-0226-12.

The article is dealing with the so called inseparable German prefix be-. The issue was discussed ... more The article is dealing with the so called inseparable German prefix be-. The issue was discussed by Günther (1974) or Eroms (1980) before. The aim of the article is to carry out the subsequent research concerning Eroms work. A next part describes the application of Talmy's hypothesis explaining the figure/ground alignment as the latest approach towards the prefix be-. The main focus of the paper lies in the empirical research based on the idea that many be-prefixed verbs have their counterparts created by simplex verbs and prepositions (e. g. bemalen – malen auf). A proportion of the prepositions based on statistic report can be useful in defining the space reflected in them.

Deutsche be- Verben: Diachrone Sichtweise und die Perspektive ihrer Forschung in der neueren ling... more Deutsche be- Verben: Diachrone Sichtweise und die Perspektive ihrer Forschung in der
neueren linguistischen Betrachtungsweise
Untrennbare vorsilbe be-, wie das Präfix be- in der traditionellen Grammatiken
häufiggenannt wird, stellt stets ein linguistisches Geheimnis dar. Dass Prefix be- eine
transitivierende Wirkung auf eine Äußerung hat, ist längst bekannt, jedoch bleibt seine volle
Bedeutung (abgesehen von den Teilbedeutungen wie das lateinische circum) und Funktion
nicht klar. Der vorliegende Beitrag mag in der Kürze sowohl die bisher bekannten Punkte als
auch neuere linguistische Sichtweise, beispielsweise Grammars of space oder Raumlinguistik,
die das be- Problem betreffen, in Betracht ziehen. Im Hintergrund dieses Ansätzes
spiegelt sich eine kognitiv – linguistisch motivierte Beschreibung wider. Schließlich wird es
in dem Beitrag von der Forschungsperspektive des Präfixes be- bezüglich die statistische
Aufzählung von den Valenzpräpositionen gesprochen. Die Absicht des Verfassers sei nicht
nur den Studierenden, sondern auch diejenigen, die das Interesse auf be- Problem finden, die
Unterschiede unter nicht präfigierten und be- präfigierten Verben versuchen zu erklären.