| dbo:abstract |
Adult standards is a North American radio format heard primarily on AM or class A FM stations. Adult standards (also sometimes known as the nostalgia format) is aimed at "mature" adults, meaning mainly those people over 50 years of age, but it is mostly targeted for senior citizens. It is primarily on AM because market research reveals that only persons in that age group listen to music on AM in sizable numbers. Adult standards first became a popular format in the late 1970s and early 1980s as a way to reach mature adults who came of age before the rock era but were perhaps too mature for adult contemporary radio or too young for beautiful music or MOR stations. A typical adult standards playlist includes traditional pop music by artists such as Frank Sinatra and Tony Bennett, some easy listening numbers from Roger Whittaker and others, and softer tunes from the oldies and adult contemporary music formats; as originally conceived, the format also features big band music, particularly from the 1940s and 1950s, though most modern stations eschew that genre. Younger artists who record in the big-band era style, such as Harry Connick Jr., or Diana Krall, may be played as well. The term "standards" in the format's title is a reference to the standard, a song that is covered extensively by many artists over a prolonged period of time; adult standards may play true standards but are not limited to them. At one time there were several hundred such stations, a number that declined to approximately 200 as of 2012 and fewer than 30 in 2020. Because the adult standards audience has increased in age to the point where many of its listeners have either died or are no longer attractive to advertisers, the format as it is known today (much like the contemporary decline of oldies and smooth jazz formats, along with the earlier demise of easy listening) is likely to die out. Most independently programmed former adult standards stations have transitioned to other formats such as oldies, classic hits, or adult contemporary music that have similar music but skew toward more modern songs. (en) |
