| dbo:abstract |
Der Begriff Kommerzialisierung beschreibt die Ausbreitung des Marktes und einer ökonomischen Handlungslogik in andere gesellschaftliche Bereiche und wird im Gegensatz zu Ökonomisierung meist pejorativ verwendet. Daneben wird in kulturkritischen Analysen von der Kommerzialisierung der Künste, der Wissenschaften oder des Sportes gesprochen. Im Marketing ist die Kommerzialisierung eine Phase im Innovationsprozess, die am Anfang des Lebenszyklus eines neuen marktfähigen Produktes steht und den Aufbau der Produktion sowie die Markteinführung umfasst, vor der Phase der Produktdiffusion im Markt. (de) Commercialism is the application of both manufacturing and consumption towards personal usage, or the practices, methods, aims, and distribution of products in a free market geared toward generating a profit. Commercialism can also refer, positively or negatively, to corporate domination. Commercialism is often closely associated with the corporate world and advertising, and often makes use of advancements in technology. Commercialism can also be used in a negative connotation to refer to the possibility within open-market capitalism to exploit objects, people, or the environment for the purpose of private monetary gain. As such, the related term "commercialized" can be used in a negative fashion, implying that someone or something has been despoiled by commercial or monetary interests. (en) 商業主義（しょうぎょうしゅぎ、英: commercialism コマーシャリズム）とは、商業における利潤（利益）を最大化しようとする傾向。金銭的利益を得ることを第一とする考え方。他のあらゆる価値よりも営利（利益額）を最優先させる考え。営利主義とも。 (ja) Komercjalizacja – oparcie działalności na zasadach rynkowych. (pl) Commercialisering is het waarbij goederen en diensten in toenemende mate worden uitgebaat vanuit een winstoogmerk in plaats van voor eigen gebruik of op basis van wederkerigheid. Het in de markt zetten van een nieuw product wordt ook wel commercialisering genoemd. Naast individuele producten kunnen ook hele samenlevingen commercialiseren zoals bij de overgang van een bestaanseconomie naar een markteconomie. Marx sprak in dat verband over commodificatie waarbij steeds meer aspecten van het menselijk en de resultaten daarvan worden uitgedrukt in een geldwaarde in plaats van de intrinsieke of inherente waarde. (nl) |
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Der Begriff Kommerzialisierung beschreibt die Ausbreitung des Marktes und einer ökonomischen Handlungslogik in andere gesellschaftliche Bereiche und wird im Gegensatz zu Ökonomisierung meist pejorativ verwendet. Daneben wird in kulturkritischen Analysen von der Kommerzialisierung der Künste, der Wissenschaften oder des Sportes gesprochen. Im Marketing ist die Kommerzialisierung eine Phase im Innovationsprozess, die am Anfang des Lebenszyklus eines neuen marktfähigen Produktes steht und den Aufbau der Produktion sowie die Markteinführung umfasst, vor der Phase der Produktdiffusion im Markt. (de) 商業主義（しょうぎょうしゅぎ、英: commercialism コマーシャリズム）とは、商業における利潤（利益）を最大化しようとする傾向。金銭的利益を得ることを第一とする考え方。他のあらゆる価値よりも営利（利益額）を最優先させる考え。営利主義とも。 (ja) Komercjalizacja – oparcie działalności na zasadach rynkowych. (pl) Commercialism is the application of both manufacturing and consumption towards personal usage, or the practices, methods, aims, and distribution of products in a free market geared toward generating a profit. Commercialism can also refer, positively or negatively, to corporate domination. Commercialism is often closely associated with the corporate world and advertising, and often makes use of advancements in technology. (en) Commercialisering is het waarbij goederen en diensten in toenemende mate worden uitgebaat vanuit een winstoogmerk in plaats van voor eigen gebruik of op basis van wederkerigheid. Het in de markt zetten van een nieuw product wordt ook wel commercialisering genoemd. (nl) |
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