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Nielsen Audio (früher Arbitron) (NYSE:ARB) ist ein Marktforschungsunternehmen in den USA. Es ist Marktführer bei den Reichweitenuntersuchungen für Radiosender. Das 1949 gegründete Unternehmen hat seinen Sitz in Columbia. Es erzielte 2009 einen Umsatz von 376 Millionen US-Dollar. Die Mitarbeiterzahl betrug 1300. Das Unternehmen hat das Portable People Meter entwickelt, das Hörgewohnheiten deutlich genauer erfassen kann, als die bisherigen größtenteils auf Umfragen beruhenden Erhebungsmethoden zur Radionutzung. (de) Nielsen Audio (anciennement Arbitron) est une société d'études de consommation aux États-Unis qui collecte des données sur les auditeurs des émissions de radio. Elle a été fondée sous le nom d' American Research Bureau par Jim Seiler en 1949 et est devenue nationale en fusionnant avec Coffin, Cooper et Clay, basée à Los Angeles, au début des années 1950. L'activité initiale de la société était la collecte de données d'audience pour la télévision. La société a changé son nom pour Arbitron au milieu des années 1960. (fr) Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a condition of the deal to allow a monopoly, Nielsen must license its ratings data and technology to a third party for eight years. (en) |
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Nielsen Audio (früher Arbitron) (NYSE:ARB) ist ein Marktforschungsunternehmen in den USA. Es ist Marktführer bei den Reichweitenuntersuchungen für Radiosender. Das 1949 gegründete Unternehmen hat seinen Sitz in Columbia. Es erzielte 2009 einen Umsatz von 376 Millionen US-Dollar. Die Mitarbeiterzahl betrug 1300. Das Unternehmen hat das Portable People Meter entwickelt, das Hörgewohnheiten deutlich genauer erfassen kann, als die bisherigen größtenteils auf Umfragen beruhenden Erhebungsmethoden zur Radionutzung. (de) Nielsen Audio (anciennement Arbitron) est une société d'études de consommation aux États-Unis qui collecte des données sur les auditeurs des émissions de radio. Elle a été fondée sous le nom d' American Research Bureau par Jim Seiler en 1949 et est devenue nationale en fusionnant avec Coffin, Cooper et Clay, basée à Los Angeles, au début des années 1950. L'activité initiale de la société était la collecte de données d'audience pour la télévision. La société a changé son nom pour Arbitron au milieu des années 1960. (fr) Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. (en) |
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