Arch West (original) (raw)
Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.
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| dbo:abstract | Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide. (en) Archibald Clark "Arch" West, né le 8 septembre 1914 et mort le 20 septembre 2011, est un responsable américain du marketing crédité du développement de Doritos, une marque de chips tortilla assaisonnée. Les collations réussies ont été commercialisées comme une alternative aux croustilles de pommes de terre plus traditionnelles. Les Doritos sont depuis le deuxième article le plus vendu de Frito-Lay après la marque par Lay's Potato Chips. On[Qui ?] estime que cinq milliards de dollars en Doritos sont vendus chaque année dans le monde entier. (fr) Arch West (1914 - Dallas, 20 de setembro de 2011) foi o inventor do salgadinho Doritos. Durante seu funeral foi jogado o salgadinho que criara em sua tumba, como forma de homenagem. West era líder da empresa de salgadinhos Frito-Lay. Desenvolveu o Doritos após tirar férias em San Diego e comer num restaurante um chip de milho frito. Então, em 1964 criou o salgadinho de forma triangular e sabor picante. (pt) |
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| rdfs:comment | Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide. (en) Archibald Clark "Arch" West, né le 8 septembre 1914 et mort le 20 septembre 2011, est un responsable américain du marketing crédité du développement de Doritos, une marque de chips tortilla assaisonnée. Les collations réussies ont été commercialisées comme une alternative aux croustilles de pommes de terre plus traditionnelles. Les Doritos sont depuis le deuxième article le plus vendu de Frito-Lay après la marque par Lay's Potato Chips. On[Qui ?] estime que cinq milliards de dollars en Doritos sont vendus chaque année dans le monde entier. (fr) Arch West (1914 - Dallas, 20 de setembro de 2011) foi o inventor do salgadinho Doritos. Durante seu funeral foi jogado o salgadinho que criara em sua tumba, como forma de homenagem. West era líder da empresa de salgadinhos Frito-Lay. Desenvolveu o Doritos após tirar férias em San Diego e comer num restaurante um chip de milho frito. Então, em 1964 criou o salgadinho de forma triangular e sabor picante. (pt) |
| rdfs:label | Arch West (en) Arch West (fr) Arch West (pt) |
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