Alliance for Audited Media (original) (raw)
發行公信會(Audit Bureau of Circulations),又名出版銷數公證會,簡稱ABC,是一家對報紙、雜誌及其他出版物的發行數量,并對讀者情況與數據進行調查、分析的機構。最早的ABC出現在北美洲,但現在ABC全世界各地設有分部,對當地的出版業情況進行調查與統計。
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dbo:abstract | The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC). AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group and Mobile Marketing Association. (en) Die Alliance for Audited Media (AAM; vor 15. November 2012 Audit Bureau of Circulations, ABC) ist eine nordamerikanische Non-Profit-Organisation, die Auflagen, Reichweiten und Leserstrukturen von Zeitungen und Zeitschriften ermittelt. Sie wurde als erste ihrer Art in der Welt 1914 in Chicago gegründet und hat mittlerweile neben dem Hauptsitz in Schaumburg auch weitere Büros in New York City und Toronto. An die AAM sind sowohl Verlage als auch Werbekunden und -agenturen angeschlossen. Neben nordamerikanischen Mitgliedern finden sich auch einige wenige Außengebiete wie Puerto Rico und Bermuda wieder, des Weiteren Partner aus Großbritannien und den Niederlanden. Das ABC hatte insgesamt 4.048 Mitglieder, davon unter anderem 944 Tageszeitungen, 339 Wochenzeitungen, 821 Verbraucher- und 223 Wirtschaftsmagazine, 469 Werbekunden und 691 Werbeagenturen (Stand 15. August 2006). Die Auflagenberichte umfassen verschiedene Erfassungkriterien wie zum Beispiel Einzelverkauf, bezahlte Auflage, Aufschlüsselung nach Gebieten und andere. Grunddaten wie die Auflage einer Publikation sind kostenlos online aufrufbar, weitere Berichte erfordern eine Registrierung oder Mitgliedschaft. (de) L'Alliance for Audited Media (AAM) è un'organizzazione del settore no profit nordamericana fondata nel 1914 dall'Associazione degli inserzionisti nazionali per contribuire a garantire la trasparenza e la fiducia dei media nei loro confronti e verso i mezzi di comunicazione di massa. Originariamente noto come Audit Bureau of Circulations (ABC), AAM è divenuto una fonte di informazione sui media verificati e di sulle certificazioni delle piattaforme tecnologiche, che fornisce standard, servizi di audit interno e dati per gli operatori del settore pubblicitaro ed editoriale. È una delle oltre tre dozzine di organizzazioni di questo tipi esistenti al mondo, riunite nella International Federation of Audit Bureaux of Circulations (IFABC). AAM verifica in modo indipendente la diffusione della stampa e delle versioni digitali, delle app per dispositivi mobili, analisi di siti Web, dei social media, delle piattaforme tecnologiche e profilazione del pubblico per giornali. I suoi prodotti sono destinati a riviste e società che gestiscono media digitali negli Stati Uniti e in Canada. Nello spazio pubblicitario digitale, AAM esegue audit idonei al rilascio di certificazioni tecniche di conformità agli standard di settore stabiliti dall'Interactive Advertising Bureau, dal Media Rating Council, dal Trustworthy Accountability Group e dal Mobile Marketing Association. (it) A Alliance for Audited Media (AAM) é uma organização do setor sem fins lucrativos da América do Norte, fundada em 1914 pela para ajudar a garantir a transparência e a confiança da mídia entre anunciantes e empresas de mídia. Originalmente conhecido como Audit Bureau of Circulations (ABC), hoje o AAM é uma fonte de certificações verificadas de plataformas de tecnologia e informação de mídia, fornecendo padrões, serviços de auditoria e dados para as indústrias de publicidade e publicação. É uma das mais de três dezenas dessas organizações que operam em todo o mundo, afiliada à (IFABC). A AAM verifica independentemente a circulação impressa e digital, aplicativos móveis, análise de sites, mídias sociais, plataformas de tecnologia e informações de audiência de jornais, revistas e empresas de mídia digital nos EUA e Canadá. No espaço da publicidade digital, a AAM é fornecedora de auditorias de certificação de tecnologia para os padrões do setor estabelecidos pelo Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group e Mobile Marketing Association. (pt) 發行公信會(Audit Bureau of Circulations),又名出版銷數公證會,簡稱ABC,是一家對報紙、雜誌及其他出版物的發行數量,并對讀者情況與數據進行調查、分析的機構。最早的ABC出現在北美洲,但現在ABC全世界各地設有分部,對當地的出版業情況進行調查與統計。 (zh) |
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rdfs:comment | 發行公信會(Audit Bureau of Circulations),又名出版銷數公證會,簡稱ABC,是一家對報紙、雜誌及其他出版物的發行數量,并對讀者情況與數據進行調查、分析的機構。最早的ABC出現在北美洲,但現在ABC全世界各地設有分部,對當地的出版業情況進行調查與統計。 (zh) Die Alliance for Audited Media (AAM; vor 15. November 2012 Audit Bureau of Circulations, ABC) ist eine nordamerikanische Non-Profit-Organisation, die Auflagen, Reichweiten und Leserstrukturen von Zeitungen und Zeitschriften ermittelt. Sie wurde als erste ihrer Art in der Welt 1914 in Chicago gegründet und hat mittlerweile neben dem Hauptsitz in Schaumburg auch weitere Büros in New York City und Toronto. (de) The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC). (en) L'Alliance for Audited Media (AAM) è un'organizzazione del settore no profit nordamericana fondata nel 1914 dall'Associazione degli inserzionisti nazionali per contribuire a garantire la trasparenza e la fiducia dei media nei loro confronti e verso i mezzi di comunicazione di massa. (it) A Alliance for Audited Media (AAM) é uma organização do setor sem fins lucrativos da América do Norte, fundada em 1914 pela para ajudar a garantir a transparência e a confiança da mídia entre anunciantes e empresas de mídia. Originalmente conhecido como Audit Bureau of Circulations (ABC), hoje o AAM é uma fonte de certificações verificadas de plataformas de tecnologia e informação de mídia, fornecendo padrões, serviços de auditoria e dados para as indústrias de publicidade e publicação. É uma das mais de três dezenas dessas organizações que operam em todo o mundo, afiliada à (IFABC). (pt) |
rdfs:label | Alliance for Audited Media (en) Alliance for Audited Media (de) Alliance for Audited Media (it) Alliance for Audited Media (pt) 發行公信會 (zh) |
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