Buyer's remorse (original) (raw)
Unter Kaufreue (englisch buyer's remorse, postdecisional regret) wird in der Verkaufspsychologie ein Kaufverhalten verstanden, bei dem ein Kunde nach getroffener Kaufentscheidung Informationen erhält, welche zu seiner Unsicherheit über die Richtigkeit seiner Kaufentscheidung beitragen.
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dbo:abstract | Unter Kaufreue (englisch buyer's remorse, postdecisional regret) wird in der Verkaufspsychologie ein Kaufverhalten verstanden, bei dem ein Kunde nach getroffener Kaufentscheidung Informationen erhält, welche zu seiner Unsicherheit über die Richtigkeit seiner Kaufentscheidung beitragen. (de) Buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a vehicle or real estate. Buyer's remorse is thought to stem from cognitive dissonance, specifically post-decision dissonance, that arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer's remorse may include: resources invested, the involvement of the purchaser, whether the purchase is compatible with the purchaser's goals, feelings encountered post-purchase that include regret. (en) Раскаяние покупателя — психологическое состояние, характеризующееся чувством , возникающим после совершения покупки. Это состояние часто связано с приобретением дорогостоящего предмета, например автомобиля или недвижимости. Считается, что раскаяние покупателя появляется в результате когнитивного диссонанса, возникающего, в частности, при принятии сложного решения, например, при инвестировании существенной суммы денег во время покупки с выбором между двумя одинаково привлекательными альтернативами. Факторами, влияющими на раскаяние покупателя, могут являться: количество инвестированных ресурсов, уровень вовлечённости покупателя, соответствие сделанной покупки реальным целям покупателя, чувства, возникающие после покупки, включая сожаление. (ru) |
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rdfs:comment | Unter Kaufreue (englisch buyer's remorse, postdecisional regret) wird in der Verkaufspsychologie ein Kaufverhalten verstanden, bei dem ein Kunde nach getroffener Kaufentscheidung Informationen erhält, welche zu seiner Unsicherheit über die Richtigkeit seiner Kaufentscheidung beitragen. (de) Buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a vehicle or real estate. Buyer's remorse is thought to stem from cognitive dissonance, specifically post-decision dissonance, that arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer's remorse may include: resources invested, the involvement of the purchaser, whether the purchase is compatible with the purchaser's goals, feelings encountered post-purchase that include regret. (en) Раскаяние покупателя — психологическое состояние, характеризующееся чувством , возникающим после совершения покупки. Это состояние часто связано с приобретением дорогостоящего предмета, например автомобиля или недвижимости. (ru) |
rdfs:label | Kaufreue (de) Buyer's remorse (en) Раскаяние покупателя (ru) |
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