| dbo:abstract |
Color Air war die erste norwegische Billigfluggesellschaft mit Sitz in Oslo und Basis auf dem Flughafen Oslo-Gardermoen. Sie war ein Schwesterunternehmen der Reederei Color Line und existierte nur von 1998 bis 1999. (de) Color Air AS was the first Norwegian low-cost airline. It operated from Oslo Airport, Gardermoen in 1998 and 1999 with a fleet of three Boeing 737-300 aircraft. Color Air was a brand extension of Color Line, which shared a common owner in the -controlled Color Group. The airline operated five daily round trips from Oslo to Trondheim and Bergen, four to Ålesund and one to London, in addition to a weekly trip to Alicante. Color Air pioneered the low-cost business model in Norway, with a denser seating, no frills and lack of a frequent flyer program. Tickets were sold only via the Internet, by telephone or in supermarkets; when bought from travel agents, there was a 200 kr surcharge. The airline was established in response to the opening of Gardermoen, which would allow any airline sufficient landing slots to compete with the incumbents Braathens and Scandinavian Airlines (SAS). Color Air commenced operations on 1 August 1998, with the two other airlines moving from Oslo Airport, Fornebu on 8 October. Following the airline's establishment, a price war broke out between it and the two incumbents. All three increased capacity and dropped prices, giving a 40% increase in seats on the dominant domestic routes and seat loads of between 30 and 50 percent. After thirteen months and NOK 400 million in losses, Color Air gave up and filed for bankruptcy. The price war cost the three airlines more than NOK 3 billion, and ultimately forced the other two to merge. (en) Color Air était une compagnie aérienne norvégienne ayant disposé d'au moins trois avions : * un du 13 novembre 1998 au 11 janvier 2000 ; * un du 28 mai 1998 au 22 novembre 1999 ; * un du 26 mai 1998 au 22 novembre 1999. (fr) Color Air var ett lågprisflygbolag som förde inrikestransport i Sydnorge. Det var ett systerbolag till Color Line. Flygbolaget startade sina flygningar den 6 september 1998, men gick i konkurs den 1 oktober 1999. Företaget skötte en flotta med 3 Boeing 737-300-flygplan med plats för 142 resenärer. Color Air startade med flygningar från Oslo till Ålesund, och följde upp med flygningar till Bergen, Stavanger och Trondheim. Före 1998 var den norska inrikesmarknaden dominerad av SAS och Braathens, medan Widerøe hade monopol på kortdistanstrafiken. Men med öppningen av den nya huvudflygplatsen vid Gardermoen den 8 oktober 1998 frigjordes en enorm kapacitet på det norska inrikesnätet. Denna nya kapaciteten utnyttjade chefen för Color Line genom att öppna ett nytt flygbolag. Flygbolaget klarade inte av den hårda konkurrensen med SAS och Braathens. De två äldre flygbolagen sänkte sina priser för att pressa ut Color Air från marknaden. Det räknas med att Color Air tappade en halv miljard norska kronor under de 13 månader de höll igång. Den starka lojaliteten från företagskunderna till SAS och Braathens, speciellt genom deras bonusprogram, påpekas av de flesta analytiker till att vara en av orsakerna till att bolaget gick under. (sv) |
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dbr:Oslo |
| dbo:hubAirport |
dbr:Oslo_Airport,_Gardermoen |
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dbr:Air_Transport |
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dbr:Color_Group |
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CLA (en) |
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| rdfs:comment |
Color Air war die erste norwegische Billigfluggesellschaft mit Sitz in Oslo und Basis auf dem Flughafen Oslo-Gardermoen. Sie war ein Schwesterunternehmen der Reederei Color Line und existierte nur von 1998 bis 1999. (de) Color Air était une compagnie aérienne norvégienne ayant disposé d'au moins trois avions : * un du 13 novembre 1998 au 11 janvier 2000 ; * un du 28 mai 1998 au 22 novembre 1999 ; * un du 26 mai 1998 au 22 novembre 1999. (fr) Color Air AS was the first Norwegian low-cost airline. It operated from Oslo Airport, Gardermoen in 1998 and 1999 with a fleet of three Boeing 737-300 aircraft. Color Air was a brand extension of Color Line, which shared a common owner in the -controlled Color Group. The airline operated five daily round trips from Oslo to Trondheim and Bergen, four to Ålesund and one to London, in addition to a weekly trip to Alicante. Color Air pioneered the low-cost business model in Norway, with a denser seating, no frills and lack of a frequent flyer program. Tickets were sold only via the Internet, by telephone or in supermarkets; when bought from travel agents, there was a 200 kr surcharge. (en) Color Air var ett lågprisflygbolag som förde inrikestransport i Sydnorge. Det var ett systerbolag till Color Line. Flygbolaget startade sina flygningar den 6 september 1998, men gick i konkurs den 1 oktober 1999. Företaget skötte en flotta med 3 Boeing 737-300-flygplan med plats för 142 resenärer. Color Air startade med flygningar från Oslo till Ålesund, och följde upp med flygningar till Bergen, Stavanger och Trondheim. (sv) |
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Color Air (en) Color Air (de) Color Air (fr) Color Air (sv) |
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Color Air (en) |
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