| dbo:abstract |
Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software to deploy copy variations of digital advertisements to a live environment and collecting data from real users. These automated copy tests will generally use a Z-test to determine the statistical significance of results. If a specific ad variation out performs the baseline in the copy test, to a desired level of statistical significance, this new copy variation should be used by the marketer. (en) 카피 테스트(copy test)는 의 전문 분야이며 방영 전의 텔레비전 광고에 대한 연구를 말한다. 카피 테스트로 알려져 있지만, 프리 테스트(pre-test)라는 용어가 더 정확하다. (ko) 文案測試是廣告研究中針對特定廣告進行的市場調查。在廣告播出前，根據受訪者的反應、反饋和行為，預計廣告的成效。文案測試有時稱作廣告前測，而且不局限於平面文案，亦包括其他媒體，例如電視、電台、戶外、互聯網和社交媒體。 自動化文案測試是數位行銷中針對數位廣告的市場調查。異於一般文案測試，自動化文案測試採用真實使用者和環境進行檢測。獲邀的使用者安裝特定電腦軟件後如常瀏覽互聯網，其瀏覽的數位廣告會被換為受測試的數位文案。自動化文案測試一般以統計學的 Z-test 決定數據是否存在顯著性差異。如果受測廣告的表現顯著高於基準，則廣告商可採用該特定廣告。 (zh) |
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https://www.adbasis.com/blog/Ad-Copy-Testing-5-Best-Practices-To-Improve-Roi.html http://www.themasb.org/wp-content/uploads/2012/04/Measuring-TV-According-to-MMAP-An-Example-2012-Copy.pdf) http://www.cnn.com/2011/POLITICS/06/14/dial.testing/index.html) https://web.archive.org/web/20070403142743/http:/www.ameritest.net/choose/) https://web.archive.org/web/20120206234745/http:/www.ameritest.net/images/upload/raimg20041027162726411.pdf). https://web.archive.org/web/20120903114246/http:/articles.cnn.com/2007-12-13/politics/debate.dial.testing_1_debate-positive-response-candidates%3F_s=PM:POLITICS) https://web.archive.org/web/20130106205130/http:/www.ameritest.net/products/tv.php.) |
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카피 테스트(copy test)는 의 전문 분야이며 방영 전의 텔레비전 광고에 대한 연구를 말한다. 카피 테스트로 알려져 있지만, 프리 테스트(pre-test)라는 용어가 더 정확하다. (ko) 文案測試是廣告研究中針對特定廣告進行的市場調查。在廣告播出前，根據受訪者的反應、反饋和行為，預計廣告的成效。文案測試有時稱作廣告前測，而且不局限於平面文案，亦包括其他媒體，例如電視、電台、戶外、互聯網和社交媒體。 自動化文案測試是數位行銷中針對數位廣告的市場調查。異於一般文案測試，自動化文案測試採用真實使用者和環境進行檢測。獲邀的使用者安裝特定電腦軟件後如常瀏覽互聯網，其瀏覽的數位廣告會被換為受測試的數位文案。自動化文案測試一般以統計學的 Z-test 決定數據是否存在顯著性差異。如果受測廣告的表現顯著高於基準，則廣告商可採用該特定廣告。 (zh) Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. (en) |
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