Customer communications management (original) (raw)
Customer Communications Management (CCM) ist ein Begriff, der von Marktforschungsunternehmen wie Gartner, Forrester Research und im englischen Sprachraum geprägt wurde, um hiermit eine Software zu beschreiben, die es Organisationen ermöglicht, mit ihren Kunden effizient zu kommunizieren.
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| dbo:abstract | Customer Communications Management (CCM) ist ein Begriff, der von Marktforschungsunternehmen wie Gartner, Forrester Research und im englischen Sprachraum geprägt wurde, um hiermit eine Software zu beschreiben, die es Organisationen ermöglicht, mit ihren Kunden effizient zu kommunizieren. (de) Customer Communications Management (CCM) is software that enables companies to manage customer communications across a wide range of media. Originally, customer communications referred to printed documents, archived digital documents, email and web pages. It has grown to include SMS/MMS, in-app notifications, responsive design mobile experiences and messages over common social media platforms. It entails an automated process that involves not only the delivery of communication but also the segmentation of messages according to different customer profiles and contexts. (en) La gestion de la communication client (GCC) ou gestion des communications client (en anglais : customer communications management, abrégé CCM) est un type de logiciels qui permettent à des entreprises de facilement contacter des clients via plusieurs plateformes, des SMS aux notifications en passant par les réseaux sociaux. Les logiciels de CCM aident les entreprises à communiquer de manière personnalisée en adaptant le contenu de l'entreprise à l'instrument de l'utilisateur. Cela aide les entreprises à garder de bonnes relations client. Exemples de logiciels de CCM (liste non exhaustive) : Quadient inspire, OpenText Exstream, Personal Effect, Adobe Experience manager forms, Tango+. (fr) Il Customer Communications Management (CCM) è un’attività che consente alle aziende di gestire le comunicazioni con i clienti che avvengono attraverso un’ampia gamma di canali. Originariamente, il customer communications management riguardava i documenti stampati, i documenti digitali archiviati, le email e le pagine web. Ora include anche gli SMS/MMS, le notifiche delle applicazioni, le esperienze da mobile basate sul design responsivo e i messaggi veicolati attraverso i social media più diffusi. Il customer communications management implica un processo automatizzato che include non solo l’invio della comunicazione ma anche la segmentazione dei messaggi sulla base dei diversi profili e contesti dei clienti. (it) カスタマーコミュニケーションマネジメント(CCM:Customer Communications Management)とは、組織から顧客(公共機関では市民)に対するコミュニケーション、すなわち主としてアウトバウンドで提供する情報や資料について、その作成や送付/配信を統合的に管理、実行するプロセスであり、またこれを改善するイニシアティブである。カスタマーコミュニケーション管理とされる場合もある。 (ja) |
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| rdfs:comment | Customer Communications Management (CCM) ist ein Begriff, der von Marktforschungsunternehmen wie Gartner, Forrester Research und im englischen Sprachraum geprägt wurde, um hiermit eine Software zu beschreiben, die es Organisationen ermöglicht, mit ihren Kunden effizient zu kommunizieren. (de) Customer Communications Management (CCM) is software that enables companies to manage customer communications across a wide range of media. Originally, customer communications referred to printed documents, archived digital documents, email and web pages. It has grown to include SMS/MMS, in-app notifications, responsive design mobile experiences and messages over common social media platforms. It entails an automated process that involves not only the delivery of communication but also the segmentation of messages according to different customer profiles and contexts. (en) Il Customer Communications Management (CCM) è un’attività che consente alle aziende di gestire le comunicazioni con i clienti che avvengono attraverso un’ampia gamma di canali. Originariamente, il customer communications management riguardava i documenti stampati, i documenti digitali archiviati, le email e le pagine web. Ora include anche gli SMS/MMS, le notifiche delle applicazioni, le esperienze da mobile basate sul design responsivo e i messaggi veicolati attraverso i social media più diffusi. Il customer communications management implica un processo automatizzato che include non solo l’invio della comunicazione ma anche la segmentazione dei messaggi sulla base dei diversi profili e contesti dei clienti. (it) カスタマーコミュニケーションマネジメント(CCM:Customer Communications Management)とは、組織から顧客(公共機関では市民)に対するコミュニケーション、すなわち主としてアウトバウンドで提供する情報や資料について、その作成や送付/配信を統合的に管理、実行するプロセスであり、またこれを改善するイニシアティブである。カスタマーコミュニケーション管理とされる場合もある。 (ja) La gestion de la communication client (GCC) ou gestion des communications client (en anglais : customer communications management, abrégé CCM) est un type de logiciels qui permettent à des entreprises de facilement contacter des clients via plusieurs plateformes, des SMS aux notifications en passant par les réseaux sociaux. Les logiciels de CCM aident les entreprises à communiquer de manière personnalisée en adaptant le contenu de l'entreprise à l'instrument de l'utilisateur. Cela aide les entreprises à garder de bonnes relations client. (fr) |
| rdfs:label | Customer communications management (en) Customer Communications Management (de) Gestion de la communication client (fr) Customer communications management (it) カスタマーコミュニケーションマネジメント (ja) |
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