| dbo:abstract |
Dark advertising is a type of online advertising visible only to the advert's publisher and the intended target group. Dark advertising allows a publisher to send different adverts to different target audience groups where it would be disadvantageous for the audience of one target group to see the adverts intended for another. This increases the success rate of the publisher's advertising campaign. This form of advertising is commonly found on online social media platforms that make target group identification possible. Groups can be identified using age based targeting, geotargeting, behavioural targeting and more recently psychographic targeting, among others. (en) |
| dbo:wikiPageExternalLink |
https://www.nytimes.com/2018/09/02/technology/03adarchive.html |
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55084453 (xsd:integer) |
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5925 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID |
1077294407 (xsd:integer) |
| dbo:wikiPageWikiLink |
dbr:Online_advertising dbc:Online_advertising dbr:The_New_York_Times dbr:2017_United_Kingdom_general_election dbr:Donald_Trump_presidential_campaign,_2016 dbc:Online_advertising_methods dbr:2016_United_States_presidential_election dbr:African_American dbr:Geotargeting dbr:Advertising_campaign dbr:Mark_Zuckerberg dbr:Psychographic dbr:Behavioural_targeting dbr:Target_group dbr:Who_Targets_Me |
| dbp:wikiPageUsesTemplate |
dbt:More_citations_needed dbt:Reflist |
| dcterms:subject |
dbc:Online_advertising dbc:Online_advertising_methods |
| rdfs:comment |
Dark advertising is a type of online advertising visible only to the advert's publisher and the intended target group. Dark advertising allows a publisher to send different adverts to different target audience groups where it would be disadvantageous for the audience of one target group to see the adverts intended for another. This increases the success rate of the publisher's advertising campaign. (en) |
| rdfs:label |
Dark advertising (en) |
| owl:sameAs |
wikidata:Dark advertising dbpedia-et:Dark advertising https://global.dbpedia.org/id/4XAY8 |
| prov:wasDerivedFrom |
wikipedia-en:Dark_advertising?oldid=1077294407&ns=0 |
| foaf:isPrimaryTopicOf |
wikipedia-en:Dark_advertising |
| is dbo:wikiPageRedirects of |
dbr:Dark_Advertising dbr:Dark_ads |
| is dbo:wikiPageWikiLink of |
dbr:Project_Alamo dbr:Dark_Advertising dbr:Dark_ads |
| is foaf:primaryTopic of |
wikipedia-en:Dark_advertising |