Gene Case (original) (raw)
Eugene Lawrence "Gene" Case (6 Desember 1937 – 9 September 2010) adalah seorang eksekutif periklanan Amerika Serikat yang mengembangkan kampanye-kampanye untuk Mennen dan , dan mengembangkan bantuan untuk kampanye politik untuk kampanye pilpres 1964, serta untuk Nelson Rockefeller dan . Case adalah pendiri firma Jordan McGrath Case & Partners.
| Property | Value |
|---|---|
| dbo:abstract | Eugene Lawrence "Gene" Case (December 6, 1937 – September 9, 2010) was an American advertising executive who developed campaigns for Mennen Skin Bracer and Tums, and developed ads for political campaigns for Lyndon B. Johnson's 1964 presidential election campaign, as well as for Nelson Rockefeller and Robert F. Wagner. Case was a founder of the firm Jordan McGrath Case & Partners. Case was born on December 6, 1937, in Knoxville, Tennessee, where his father worked for the Tennessee Valley Authority. The success his father had in the New Deal helped shape Case's liberal philosophy, saying "I saw government lift [my home] region out of Appalachian-style poverty". He earned his undergraduate degree from Cornell University, where he majored in architecture and was a member of the Quill and Dagger society. He entered the advertising field in 1961, when he took a position as a copywriter at the J. Walter Thompson agency. While with Doyle Dane Bernbach, Case worked with Tony Schwartz as part of the team that developed the "Daisy ad" for Johnson's 1964 campaign. Depicting a girl counting petals plucked from a daisy, the voiceover changes to a countdown that ends with the mushroom cloud of a nuclear explosion. Case wrote the copy for another Johnson ad in which a man who says he had always been a Republican speaks to the camera for four minutes about his fear of Barry Goldwater being elected. Case worked for Nelson Rockefeller's successful bid for a third term as Governor of New York in the 1966 elections where he produced ads on pollution control, and he later worked on New York City mayoral bids by Robert F. Wagner and Bella Abzug. Case founded Jordan McGrath Case & Partners with Helmut Krone in 1969, operating out of a suite at the Plaza Hotel, with Pat McGrath joining shortly thereafter. A 500,000campaigntheynabbedthatyearforAngosturabitterswastheagency′sfirstcommercialaccount.Therehedevelopedthe"Thanks.Ineededthat."campaignforMennen′sSkinBraceraftershaveandtheDragnet−inspired"tum−ta−tum−tum"forTumsantacid.Atitspeakinthe1990sthefirmhad350employeesand500,000 campaign they nabbed that year for Angostura bitters was the agency's first commercial account. There he developed the "Thanks. I needed that." campaign for Mennen's Skin Bracer aftershave and the Dragnet-inspired "tum-ta-tum-tum" for Tums antacid. At its peak in the 1990s the firm had 350 employees and 500,000campaigntheynabbedthatyearforAngosturabitterswastheagency′sfirstcommercialaccount.Therehedevelopedthe"Thanks.Ineededthat."campaignforMennen′sSkinBraceraftershaveandtheDragnet−inspired"tum−ta−tum−tum"forTumsantacid.Atitspeakinthe1990sthefirmhad350employeesand500 million in annual billings. He and his partners sold Jordan McGrath to the French advertising firm Havas in 1999. Case established the advocacy ad group Avenging Angels in 2002, creating ads for liberal causes such as those that supported a ban on assault weapons, opposed the war in Iraq, sought to stem nuclear proliferation and for the Hudson River advocacy group Riverkeeper. He told The New York Times that he was glad that he had made the shift back to issue advertising, saying "I've never been so productive, so happy — and so poor." Anti-Iraq War ads that Case had developed featuring Janeane Garofalo and Susan Sarandon in February 2003 were rejected by the major U.S. broadcast networks which said that they don't accept advocacy ads. Case died in Manhattan at age 72 on September 9, 2010, due to a heart attack. He was survived by his third wife and their daughter, a daughter and two sons from his first marriage, a son from his second marriage and nine grandchildren. (en) Eugene Lawrence "Gene" Case (6 Desember 1937 – 9 September 2010) adalah seorang eksekutif periklanan Amerika Serikat yang mengembangkan kampanye-kampanye untuk Mennen dan , dan mengembangkan bantuan untuk kampanye politik untuk kampanye pilpres 1964, serta untuk Nelson Rockefeller dan . Case adalah pendiri firma Jordan McGrath Case & Partners. (in) |
| dbo:wikiPageID | 28820871 (xsd:integer) |
| dbo:wikiPageLength | 5154 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1112771788 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Barry_Goldwater dbr:Bella_Abzug dbr:Hudson_River dbr:Robert_F._Wagner dbc:20th-century_American_businesspeople dbr:Cornell_University dbr:Quill_and_Dagger dbr:Governor_of_New_York dbr:Myocardial_infarction dbr:The_New_York_Times dbr:1964_United_States_presidential_election dbr:Lyndon_B._Johnson dbr:Manhattan dbr:Skin_Bracer dbr:Helmut_Krone dbc:1937_births dbc:2010_deaths dbc:Businesspeople_from_New_York_City dbc:Cornell_University_College_of_Architecture,_Art,_and_Planning_alumni dbr:Tony_Schwartz_(sound_archivist) dbr:Tums dbr:DDB_Worldwide dbr:Daisy_(advertisement) dbr:France dbr:Angostura_bitters dbr:Dragnet_(series) dbr:Havas dbr:J._Walter_Thompson dbr:Janeane_Garofalo dbr:Tennessee_Valley_Authority dbc:People_from_Knoxville,_Tennessee dbr:Advertising dbc:American_advertising_executives dbr:Susan_Sarandon dbr:Plaza_Hotel dbr:Knoxville,_Tennessee dbr:Nelson_Rockefeller dbr:New_Deal dbr:New_York_City dbr:New_York_state_election,_1966 dbr:Riverkeeper |
| dbp:wikiPageUsesTemplate | dbt:Reflist dbt:Short_description |
| dcterms:subject | dbc:20th-century_American_businesspeople dbc:1937_births dbc:2010_deaths dbc:Businesspeople_from_New_York_City dbc:Cornell_University_College_of_Architecture,_Art,_and_Planning_alumni dbc:People_from_Knoxville,_Tennessee dbc:American_advertising_executives |
| gold:hypernym | dbr:Executive |
| rdf:type | dbo:Person yago:WikicatCornellUniversityAlumni yago:WikicatPeopleFromKnoxville,Tennessee yago:WikicatPeopleFromNewYorkCity yago:Alumnus109786338 yago:CausalAgent100007347 yago:Intellectual109621545 yago:LivingThing100004258 yago:Object100002684 yago:Organism100004475 yago:Person100007846 yago:PhysicalEntity100001930 yago:YagoLegalActor yago:YagoLegalActorGeo yago:Scholar110557854 yago:Whole100003553 yago:WikicatAdvertisingPeople |
| rdfs:comment | Eugene Lawrence "Gene" Case (6 Desember 1937 – 9 September 2010) adalah seorang eksekutif periklanan Amerika Serikat yang mengembangkan kampanye-kampanye untuk Mennen dan , dan mengembangkan bantuan untuk kampanye politik untuk kampanye pilpres 1964, serta untuk Nelson Rockefeller dan . Case adalah pendiri firma Jordan McGrath Case & Partners. (in) Eugene Lawrence "Gene" Case (December 6, 1937 – September 9, 2010) was an American advertising executive who developed campaigns for Mennen Skin Bracer and Tums, and developed ads for political campaigns for Lyndon B. Johnson's 1964 presidential election campaign, as well as for Nelson Rockefeller and Robert F. Wagner. Case was a founder of the firm Jordan McGrath Case & Partners. (en) |
| rdfs:label | Gene Case (in) Gene Case (en) |
| owl:sameAs | freebase:Gene Case yago-res:Gene Case wikidata:Gene Case dbpedia-id:Gene Case https://global.dbpedia.org/id/4kF3q |
| prov:wasDerivedFrom | wikipedia-en:Gene_Case?oldid=1112771788&ns=0 |
| foaf:isPrimaryTopicOf | wikipedia-en:Gene_Case |
| is dbo:wikiPageWikiLink of | dbr:Deaths_in_September_2010 dbr:Daisy_(advertisement) dbr:List_of_Quill_and_Dagger_members |
| is foaf:primaryTopic of | wikipedia-en:Gene_Case |