Hey Tea (original) (raw)
희차(중국어: 喜茶, 병음: Xǐchá, 시차, 영어: Heytea)는 중국의 차 브랜드로, 크림을 넣은 밀크티가 주력 상품이다. 2012년 첫 매장을 열었다.
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| dbo:abstract | Hey Tea (Chinese: 喜茶; pinyin: Xǐ Chá; Jyutping: hei2 caa4; lit. 'Happy Tea') is a Chinese tea drink chain founded in 2012 and headquartered in Nanshan District, Shenzhen. Started off as a small tea store called "royal tea” (皇茶) in Jiangmen city, Guangdong Province, the brand quickly expanded into other cities in Guangdong and China. Due to a trademark issue, the original name "Royal Tea" was dropped and "Hey Tea" (喜茶) was adopted. As of January 2021, Hey Tea operates 650 stores in China and 4 stores in Singapore. Hey Tea is commonly regarded as a "Wanghong" brand in China because its popularity on social media. The brand is famous for its modern interior design, photogenic packaging and innovative drinks. As of 2018, millennials are its main customer demographic. As of that year, most locations are in shopping malls catering to wealthy customers. Its signature items are various and fruit tea. The cheese mixture used in their signature cheese tea is described as "a blend of New Zealand's Anchor cheese, milk, cream and salt". (en) 희차(중국어: 喜茶, 병음: Xǐchá, 시차, 영어: Heytea)는 중국의 차 브랜드로, 크림을 넣은 밀크티가 주력 상품이다. 2012년 첫 매장을 열었다. (ko) 喜茶（英語：Heytea；曾名皇茶）是中国大陆连锁茶饮品牌，目前拥有茶饮品牌“喜茶”和烘焙品牌“喜茶热麦”，在2012年由聂云宸創立。現由深圳美西西餐饮管理有限公司运营，总部设在广东省深圳市南山区航天科技广场。 该公司依赖社交媒体口碑营销以减少广告支出。年轻消费者是其主要客户。大多数店面都在一二线城市的繁华购物中心。主打产品为芝士奶盖。 喜茶市場策略以满足年轻人的社交需求, 身份需求和自我认知需求，用它的口味、包装、价格、营销手段、门店装修风格、甚至是排队的大学生的穿着，向周围的人群暗示来这儿买奶茶的都是追求潮流的人，成為它能快速在市場崛起的因素。 (zh) |
| dbo:foundingYear | 2012-01-01 (xsd:gYear) |
| dbo:industry | dbr:Tea_shops |
| dbo:locationCity | dbr:Nanshan_District,_Shenzhen |
| dbo:locationCountry | dbr:China |
| dbo:thumbnail | wiki-commons:Special:FilePath/HEYTEA_logo.png?width=300 |
| dbo:type | dbr:Private_company |
| dbo:wikiPageExternalLink | https://www.heytea.com/indexEn.html https://www.youtube.com/watch%3Fv=JVn3lyETIoo https://www.youtube.com/watch%3Fv=wRobgXCPM_8 http://www.sohu.com/a/276658143_120018841%7Ctitle=%E6%89%92%E4%B8%80%E6%89%92%E6%AD%A6%E6%B1%89%E5%96%9C%E8%8C%B6LAB%E5%BA%97%E7%9A%84%E5%A4%A7%E5%AE%B6%E6%97%8F%EF%BC%8C%E6%8D%A2%E4%B8%AA%E8%A7%92%E5%BA%A6%E7%9C%8B%E5%96%9C%E8%8C%B6%E4%B8%BA%E4%BB%80%E4%B9%88%E8%BF%99%E4%B9%88%E7%81%AB%7Cwork= https://www.heytea.com/ |
| dbo:wikiPageID | 59893101 (xsd:integer) |
| dbo:wikiPageLength | 11060 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1118342597 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Private_company dbr:Millennials dbc:Companies_based_in_Shenzhen dbr:Hysan_Place dbc:Restaurants_established_in_2012 dbr:Eisbock_(milk) dbc:Bubble_tea_brands dbr:Trademark dbr:CNA_(news_channel) dbr:Wanghong_economy dbc:Tea_companies_of_China dbr:Franchising dbr:Angel_investor dbr:Guangxi dbr:Guangzhou dbc:Jiangmen dbr:Tea_shops dbr:China dbr:Jiangmen dbr:Suzhou dbr:Citywalk,_Hong_Kong dbr:IDG_Capital dbr:Nanshan_District,_Shenzhen dbr:New_Town_Plaza dbr:Raffles_City_Shanghai dbr:Red_Bull dbr:Shanghai dbr:Shenzhen dbr:Xiamen dbr:Yoho_Mall dbr:Sohu dbr:Hong_Kong_Times_Square dbr:Business_Observer dbr:Cheese_tea dbr:File:Hey_Tea_Products.jpg dbr:File:Hey_Tea_in_Hysan_Place_201903.jpg |
| dbp:c | 喜茶 (en) 皇茶 (en) |
| dbp:founded | in Jiangmen (en) |
| dbp:hqLocationCity | dbr:Nanshan_District,_Shenzhen |
| dbp:hqLocationCountry | dbr:China |
| dbp:imageCaption | HeyTea location in Guangzhou (en) |
| dbp:industry | dbr:Tea_shops |
| dbp:j | hei2 caa4 (en) wong4 caa4 (en) |
| dbp:l | Happy Tea (en) |
| dbp:labels | no (en) |
| dbp:logo | HEYTEA logo.png (en) |
| dbp:name | Hey Tea (en) |
| dbp:p | Huáng Chá (en) Xǐ Chá (en) |
| dbp:parent | Shenzhen Meixixi Catering Management (en) |
| dbp:type | dbr:Private_company |
| dbp:wikiPageUsesTemplate | dbt:As_of dbt:Asof dbt:Chinese dbt:Cite_web dbt:Commons_category dbt:In_lang dbt:Infobox_company dbt:Reflist dbt:Short_description dbt:URL dbt:Zh dbt:Year |
| dcterms:subject | dbc:Companies_based_in_Shenzhen dbc:Restaurants_established_in_2012 dbc:Bubble_tea_brands dbc:Tea_companies_of_China dbc:Jiangmen |
| rdf:type | owl:Thing dbo:Company schema:Organization dul:Agent dul:SocialPerson dbo:Agent wikidata:Q24229398 wikidata:Q43229 wikidata:Q4830453 dbo:Organisation |
| rdfs:comment | 희차(중국어: 喜茶, 병음: Xǐchá, 시차, 영어: Heytea)는 중국의 차 브랜드로, 크림을 넣은 밀크티가 주력 상품이다. 2012년 첫 매장을 열었다. (ko) 喜茶（英語：Heytea；曾名皇茶）是中国大陆连锁茶饮品牌，目前拥有茶饮品牌“喜茶”和烘焙品牌“喜茶热麦”，在2012年由聂云宸創立。現由深圳美西西餐饮管理有限公司运营，总部设在广东省深圳市南山区航天科技广场。 该公司依赖社交媒体口碑营销以减少广告支出。年轻消费者是其主要客户。大多数店面都在一二线城市的繁华购物中心。主打产品为芝士奶盖。 喜茶市場策略以满足年轻人的社交需求, 身份需求和自我认知需求，用它的口味、包装、价格、营销手段、门店装修风格、甚至是排队的大学生的穿着，向周围的人群暗示来这儿买奶茶的都是追求潮流的人，成為它能快速在市場崛起的因素。 (zh) Hey Tea (Chinese: 喜茶; pinyin: Xǐ Chá; Jyutping: hei2 caa4; lit. 'Happy Tea') is a Chinese tea drink chain founded in 2012 and headquartered in Nanshan District, Shenzhen. Started off as a small tea store called "royal tea” (皇茶) in Jiangmen city, Guangdong Province, the brand quickly expanded into other cities in Guangdong and China. Due to a trademark issue, the original name "Royal Tea" was dropped and "Hey Tea" (喜茶) was adopted. As of January 2021, Hey Tea operates 650 stores in China and 4 stores in Singapore. (en) |
| rdfs:label | Hey Tea (en) 희차 (ko) 喜茶 (zh) |
| owl:sameAs | wikidata:Hey Tea dbpedia-ko:Hey Tea dbpedia-zh:Hey Tea https://global.dbpedia.org/id/9JUsQ |
| prov:wasDerivedFrom | wikipedia-en:Hey_Tea?oldid=1118342597&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/HEYTEA_logo.png wiki-commons:Special:FilePath/Hey_Tea_Products.jpg wiki-commons:Special:FilePath/Hey_Tea_in_Hysan_Place_201903.jpg wiki-commons:Special:FilePath/凯华国际中心喜茶_201902.jpg |
| foaf:isPrimaryTopicOf | wikipedia-en:Hey_Tea |
| foaf:name | Hey Tea (en) |
| is dbo:wikiPageRedirects of | dbr:HeyTea dbr:Heytea |
| is dbo:wikiPageWikiLink of | dbr:Chicecream dbr:Eisbock_milk dbr:Nanshan_District,_Shenzhen dbr:Shenzhen dbr:HeyTea dbr:Heytea |
| is foaf:primaryTopic of | wikipedia-en:Hey_Tea |
