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John Wanamaker (11. července 1838, Filadelfie – 12. prosince 1922) byl americký podnikatel, politik a významná osobnost veřejného a náboženského života v USA. Je považován za jednoho z „pionýrů marketingu“. Ve vládě prezidenta Harrisona sloužil v letech 1889–1893 jako ministr pošt. (cs) John Wanamaker (* 11. Juli 1838 in Philadelphia, Pennsylvania; † 12. Dezember 1922 ebenda) war ein US-amerikanischer Kaufmann. Er gilt als der Vater der modernen Werbung. Von 1889 bis 1893 war er der 35. Postminister der USA. (de) John Wanamaker (11 de julio de 1838-12 de diciembre de 1922) fue un comerciante estadounidense, figura cívica, política y religiosa de Filadelfia, ciudad donde fundó un almacén con su nombre (Wanamaker's), que le hizo inmensamente rico. Es considerado como uno de los primeros impulsores del uso intensivo de la publicidad y como un "pionero de la mercadotecnia". Desempeñó el cargo de Director General de Correos de los Estados Unidos. (es) John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General during the term of U.S. President Benjamin Harrison from 1889 to 1893. (en) John Wanamaker, né le 11 juillet 1838 à Philadelphie (Pennsylvanie) et mort le 12 décembre 1922 au même endroit, est un homme d'affaires, fondateur des grands magasins (en) à Philadelphie, et homme politique américain. Membre du Parti républicain, il est Postmaster General des États-Unis entre 1889 et 1893 dans l'administration du président Benjamin Harrison. (fr) John Wanamaker (Filadelfia, 11 luglio 1838 – Filadelfia, 12 dicembre 1922) è stato un politico statunitense. (it) 존 워너메이커 (John Wanamaker (1838년 7월 11일 – 1922년 12월 12일)는 광고의 선두자이며 마케팅의 개척자로 인정받는 미국의 상인이며 종교적 사회적 정치적 인물이고, 백화점으로 최초로 만든 ''존 와너메이커'' 백화점을 만든 기업가이다. 1889년 미국의 벤저민 해리슨 대통령에 의해서 체신부 장관으로 임명을 받았다. (ko) ジョン・ワナメーカー（John Wanamaker、1838年7月11日 - 1922年12月12日）はアメリカ合衆国ペンシルバニア州フィラデルフィア出身の百貨店経営者、宗教指導者、政治家。「マーケティングにおける先駆者」ともいわれる。同国の郵政長官も務めた。 (ja) John Wanamaker, född 11 juli 1838 i Philadelphia, död 12 december 1922 i Philadelphia, var en amerikansk republikansk politiker, affärsman och religiös personlighet inom presbyterianismen och KFUM-rörelsen. Han kallades "Merchant Prince" och "The Father of Modern Advertising". Han tjänstgjorde 1889-1893 som USA:s postminister i Benjamin Harrisons kabinett. Wanamaker gifte sig 1860 med Mary Erringer Brown. Paret fick sex barn. En son dog som spädbarn under amerikanska inbördeskriget och dottern Harriett, född 1865, dog 1870. Sonen (1863-1928) gjorde en betydande insats inom näringslivet och var med om att skapa efterfrågan för franska lyxprodukter i USA. John Wanamaker grundade , det första varuhuset i Philadelphia. Han revolutionerade varuhusbranschen i USA med sina reklamer och genom att introducera . Han gjorde aldrig reklam på söndagar på grund av sin religiösa övertygelse och ansåg att alla kunder borde vara lika inför priset på samma sätt som inför Gud. Wanamaker utnyttjade de tekniker han lärde från John Chambers och andra religiösa ledare i sin affärsverksamhet. Han presenterade sina affärer som rättfärdiga och konkurrenterna som ohederliga. Konkurrenterna kallade honom "Pious John". Wanamaker var ordförande för KFUM 1870-1883. Som en framstående presbyteriansk ledare i Philadelphia var han med om att grunda nya kyrkor, bland andra Bethany Memorial Church (numera Bethany Collegiate Church) år 1865, John Chambers Memorial Presbyterian Church år 1897 och Bethany Temple Presbyterian Church år 1906. Wanamaker var den främsta penninginsamlaren bakom Benjamin Harrisons kampanj i presidentvalet i USA 1888. Tack vare sina kontakter inom affärslivet kunde han samla in en stor kampanjkassa. Han själv ansåg att han gjorde det så snabbt att demokraterna aldrig hann märka vad som hade hänt. Wanamaker tjänstgjorde som Postmaster General, postminister i USA:s regering och chef för postverket United States Postal Service, under Benjamin Harrisons hela mandatperiod som president. En av Wanamakers innovationer inom USA:s postväsende var jubileumsfrimärken som till exempel för att fira 400-årsminnet av Columbus första upptäcktsresa. Jubileumsfrimärken mötte kritik i USA:s kongress som onödigt slöseri med pengar men de visade sig mycket populära bland filatelisterna. Wanamaker chockerade 1915 med sitt förslag att USA skulle köpa Belgien från Kejsardömet Tyskland för att få slut på första världskriget. 100 miljarder $ var summan som Wanamaker ansåg att man kunde betala för Belgien. Han gjorde förslaget i egenskap av privatperson och företagsledare. (sv) 约翰·沃纳梅克（John Wanamaker 1838年7月11日－1922年12月12日, ) 是一名 美国商人，被认为是百货商店之父。 约翰·沃纳梅克生于美国宾夕法尼亚州费城。 1875年他购买了一个废弃的铁路仓库，改建成一个大商场——, 一般认为这是美国第一家百货商店。1896年在纽约他的第二家商店正式营业，接下来他的连锁商店不断壮大。 沃纳梅克作为一个崇敬耶稣的商人在工作中勇于革新，十分富于创新精神，此外他还是个营销天才, 然而他一直十分的低调。 1889年Wanamaker为鼓励借鉴创办了第一家小额储蓄银行。 1889年Wanamaker被美国总统本杰明·哈利森任命为美国邮政部长。 Wanamaker任期到1893年结束，在此期间他进行了行之有效的改革，大大提升了邮政服务的效率。 到1922年去世时，据评估他的财产达到350万美元。他拥有2所大型建筑：一个是他的市政厅，位于Walnut大街2032号，模仿英国样式建造。另一所叫做菩提树大厦，位于宾夕法尼亚的Cheltenham镇约克路，华盛顿小巷下面。 A station - Chelten Hills - was constructed in addition to his vast mansion. 直到1978年他的家族才真正拥有他的连锁店。 (zh) |
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John Wanamaker (11. července 1838, Filadelfie – 12. prosince 1922) byl americký podnikatel, politik a významná osobnost veřejného a náboženského života v USA. Je považován za jednoho z „pionýrů marketingu“. Ve vládě prezidenta Harrisona sloužil v letech 1889–1893 jako ministr pošt. (cs) John Wanamaker (* 11. Juli 1838 in Philadelphia, Pennsylvania; † 12. Dezember 1922 ebenda) war ein US-amerikanischer Kaufmann. Er gilt als der Vater der modernen Werbung. Von 1889 bis 1893 war er der 35. Postminister der USA. (de) John Wanamaker (11 de julio de 1838-12 de diciembre de 1922) fue un comerciante estadounidense, figura cívica, política y religiosa de Filadelfia, ciudad donde fundó un almacén con su nombre (Wanamaker's), que le hizo inmensamente rico. Es considerado como uno de los primeros impulsores del uso intensivo de la publicidad y como un "pionero de la mercadotecnia". Desempeñó el cargo de Director General de Correos de los Estados Unidos. (es) John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General during the term of U.S. President Benjamin Harrison from 1889 to 1893. (en) John Wanamaker, né le 11 juillet 1838 à Philadelphie (Pennsylvanie) et mort le 12 décembre 1922 au même endroit, est un homme d'affaires, fondateur des grands magasins (en) à Philadelphie, et homme politique américain. Membre du Parti républicain, il est Postmaster General des États-Unis entre 1889 et 1893 dans l'administration du président Benjamin Harrison. (fr) John Wanamaker (Filadelfia, 11 luglio 1838 – Filadelfia, 12 dicembre 1922) è stato un politico statunitense. (it) 존 워너메이커 (John Wanamaker (1838년 7월 11일 – 1922년 12월 12일)는 광고의 선두자이며 마케팅의 개척자로 인정받는 미국의 상인이며 종교적 사회적 정치적 인물이고, 백화점으로 최초로 만든 ''존 와너메이커'' 백화점을 만든 기업가이다. 1889년 미국의 벤저민 해리슨 대통령에 의해서 체신부 장관으로 임명을 받았다. (ko) ジョン・ワナメーカー（John Wanamaker、1838年7月11日 - 1922年12月12日）はアメリカ合衆国ペンシルバニア州フィラデルフィア出身の百貨店経営者、宗教指導者、政治家。「マーケティングにおける先駆者」ともいわれる。同国の郵政長官も務めた。 (ja) 约翰·沃纳梅克（John Wanamaker 1838年7月11日－1922年12月12日, ) 是一名 美国商人，被认为是百货商店之父。 约翰·沃纳梅克生于美国宾夕法尼亚州费城。 1875年他购买了一个废弃的铁路仓库，改建成一个大商场——, 一般认为这是美国第一家百货商店。1896年在纽约他的第二家商店正式营业，接下来他的连锁商店不断壮大。 沃纳梅克作为一个崇敬耶稣的商人在工作中勇于革新，十分富于创新精神，此外他还是个营销天才, 然而他一直十分的低调。 1889年Wanamaker为鼓励借鉴创办了第一家小额储蓄银行。 1889年Wanamaker被美国总统本杰明·哈利森任命为美国邮政部长。 Wanamaker任期到1893年结束，在此期间他进行了行之有效的改革，大大提升了邮政服务的效率。 到1922年去世时，据评估他的财产达到350万美元。他拥有2所大型建筑：一个是他的市政厅，位于Walnut大街2032号，模仿英国样式建造。另一所叫做菩提树大厦，位于宾夕法尼亚的Cheltenham镇约克路，华盛顿小巷下面。 A station - Chelten Hills - was constructed in addition to his vast mansion. 直到1978年他的家族才真正拥有他的连锁店。 (zh) John Wanamaker, född 11 juli 1838 i Philadelphia, död 12 december 1922 i Philadelphia, var en amerikansk republikansk politiker, affärsman och religiös personlighet inom presbyterianismen och KFUM-rörelsen. Han kallades "Merchant Prince" och "The Father of Modern Advertising". Han tjänstgjorde 1889-1893 som USA:s postminister i Benjamin Harrisons kabinett. (sv) |
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