Legal advertising in the United States (original) (raw)

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In the United States, advertising of services by members of the profession of law is typically permitted but regulated by state court and bar association rules. Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising. Among the most common type of legal advertisements are those by tort lawyers, whose branch of law includes personal injury, medical malpractice, negligence, and product liability cases involving compensation for harm or damages caused by another. Yet legal advertisements are used by lawyers who specialize in other areas of the practice of law, including criminal defense, bankruptcy, property law, and family law.

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dbo:abstract In the United States, advertising of services by members of the profession of law is typically permitted but regulated by state court and bar association rules. Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising. Among the most common type of legal advertisements are those by tort lawyers, whose branch of law includes personal injury, medical malpractice, negligence, and product liability cases involving compensation for harm or damages caused by another. Yet legal advertisements are used by lawyers who specialize in other areas of the practice of law, including criminal defense, bankruptcy, property law, and family law. (en) Реклама юридических услуг в США регламентирована и ограничена по содержанию как законодательно, так отраслевыми документами. Вне зависимости от носителя рекламы (пресса, телевидение, радио, телефонные справочники, бигборды, онлайн-реклама), допустимым содержанием рекламы являлась публикация контактной информации: имя или название компании, адрес, телефон. Допускается использование визиток и фирменных бланков. Но классическая реклама (имидж, подтекст, юмор, лозунг) считается недопустимой. (ru)
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rdfs:comment In the United States, advertising of services by members of the profession of law is typically permitted but regulated by state court and bar association rules. Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising. Among the most common type of legal advertisements are those by tort lawyers, whose branch of law includes personal injury, medical malpractice, negligence, and product liability cases involving compensation for harm or damages caused by another. Yet legal advertisements are used by lawyers who specialize in other areas of the practice of law, including criminal defense, bankruptcy, property law, and family law. (en) Реклама юридических услуг в США регламентирована и ограничена по содержанию как законодательно, так отраслевыми документами. Вне зависимости от носителя рекламы (пресса, телевидение, радио, телефонные справочники, бигборды, онлайн-реклама), допустимым содержанием рекламы являлась публикация контактной информации: имя или название компании, адрес, телефон. Допускается использование визиток и фирменных бланков. Но классическая реклама (имидж, подтекст, юмор, лозунг) считается недопустимой. (ru)
rdfs:label Legal advertising in the United States (en) Реклама юридических услуг в США (ru)
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