Mac Tonight (original) (raw)
Mac Tonight è un personaggio immaginario, nato come mascotte della catena di fast-food McDonald's durante la seconda metà degli anni ottanta.
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|---|---|
| dbo:abstract | Mac Tonight, ou Pierrot McDo au Québec, est un personnage fictif utilisé dans le marketing des restaurants McDonald's au milieu des années 1980. Connu pour sa tête en croissant de lune, ses lunettes de soleil et son piano, le personnage chantait une adaptation du succès Mack the Knife de Bobby Darin (sauf au Québec). Tout au long de la campagne, Mac fut interprété par l'acteur Doug Jones. Conçue à l'origine comme une promotion pour augmenter les ventes de repas par les titulaires de licences du sud de la Californie, la popularité de Mac Tonight a conduit McDonald's à le diffuser à l'échelle nationale en 1987. Bien que McDonald's ait cessé de diffuser les publicités et ait retiré le personnage après avoir réglé un procès intenté par la succession de Darin en 1989, la société a réintroduit le personnage dix-neuf ans plus tard dans toute l'Asie du Sud-Est en 2007. (fr) Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007. (en) Mac Tonight è un personaggio immaginario, nato come mascotte della catena di fast-food McDonald's durante la seconda metà degli anni ottanta. (it) Mac Tonight foi um mascote introduzido pelo restaurante americano McDonald's em 1986, destinado a fazer propaganda da cadeia na parte da noite, para o público adulto, na qual os adultos americanos daquela época eram bastante relacionadas com os jovens americanos da Década de 1950. Tinha uma cabeça em forma de lua crescente, usava um terno e óculos de sol, e foi descrito como sendo um cantor jazzístico de clubes noturnos, toda essa aparência tem como objetivo representar noite e anos 50 num trabalho de design gráfico. O nome foi uma brincadeira com as palavras da canção "Mack the Knife", que se tornou popular na América na interpretação de Bobby Darin. A canção que acompanhava os anúncios, chamadas de "It's Mac Tonight", foi também uma variante das canções como as letras temáticas do McDonald's, tais como as apresentados no comercial original de 1986. (pt) |
| dbo:firstAppearance | 1986 |
| dbo:occupation | dbr:McDonald's |
| dbo:portrayer | dbr:Doug_Jones_(actor) |
| dbo:thumbnail | wiki-commons:Special:FilePath/Mac_Tonight_Animatronic.jpg?width=300 |
| dbo:wikiPageExternalLink | http://www.thedougjonesexperience.com/mactonight.htm https://web.archive.org/web/20060507144325/http:/www.advertisingiconmuseum.com/inside/c01/3237050.html |
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| dbo:wikiPageLength | 16569 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1124900761 (xsd:integer) |
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| dbp:caption | Mac Tonight animatronic at Solid Gold McDonald's in Greenfield, Wisconsin, April 2006 (en) |
| dbp:creator | Davis, Johnson, Mogul & Colombatto (en) |
| dbp:first | 1986 (xsd:integer) |
| dbp:gender | Male (en) |
| dbp:name | Mac Tonight (en) |
| dbp:occupation | Nighttime mascot for the McDonald's fast food restaurant chain (en) |
| dbp:portrayer | dbr:Doug_Jones_(actor) |
| dbp:voice | Roger Behr (en) |
| dbp:wikiPageUsesTemplate | dbt:McDonald's dbt:Citation_needed dbt:Pp-sock dbt:Reflist dbt:Short_description dbt:Use_mdy_dates dbt:Infobox_character |
| dct:subject | dbc:Mascots_introduced_in_1986 dbc:Hate_speech dbc:Fast_food_advertising_characters dbc:Fictional_pianists dbc:Fictional_singers dbc:Male_characters_in_animation dbc:Corporate_mascots dbc:Alt-right dbc:McDonald's_advertising dbc:McDonald's_characters |
| gold:hypernym | dbr:Mascot |
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| rdfs:comment | Mac Tonight è un personaggio immaginario, nato come mascotte della catena di fast-food McDonald's durante la seconda metà degli anni ottanta. (it) Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr. (en) Mac Tonight, ou Pierrot McDo au Québec, est un personnage fictif utilisé dans le marketing des restaurants McDonald's au milieu des années 1980. Connu pour sa tête en croissant de lune, ses lunettes de soleil et son piano, le personnage chantait une adaptation du succès Mack the Knife de Bobby Darin (sauf au Québec). Tout au long de la campagne, Mac fut interprété par l'acteur Doug Jones. (fr) Mac Tonight foi um mascote introduzido pelo restaurante americano McDonald's em 1986, destinado a fazer propaganda da cadeia na parte da noite, para o público adulto, na qual os adultos americanos daquela época eram bastante relacionadas com os jovens americanos da Década de 1950. Tinha uma cabeça em forma de lua crescente, usava um terno e óculos de sol, e foi descrito como sendo um cantor jazzístico de clubes noturnos, toda essa aparência tem como objetivo representar noite e anos 50 num trabalho de design gráfico. O nome foi uma brincadeira com as palavras da canção "Mack the Knife", que se tornou popular na América na interpretação de Bobby Darin. A canção que acompanhava os anúncios, chamadas de "It's Mac Tonight", foi também uma variante das canções como as letras temáticas do McDona (pt) |
| rdfs:label | Mac Tonight (it) Mac Tonight (fr) Mac Tonight (en) Mac Tonight (pt) |
| owl:sameAs | freebase:Mac Tonight yago-res:Mac Tonight wikidata:Mac Tonight dbpedia-fr:Mac Tonight dbpedia-it:Mac Tonight dbpedia-pt:Mac Tonight dbpedia-simple:Mac Tonight https://global.dbpedia.org/id/4r63Y |
| prov:wasDerivedFrom | wikipedia-en:Mac_Tonight?oldid=1124900761&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/Bill_Elliott_Mac_Toni...underbird_Richmond_September_1997.jpg wiki-commons:Special:FilePath/Mac_Tonight_Animatronic.jpg |
| foaf:isPrimaryTopicOf | wikipedia-en:Mac_Tonight |
| foaf:name | Mac Tonight (en) |
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