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Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portland's southwestern suburbs. In 1966, Sawyer's was acquired by New York-based General Aniline & Film (GAF), and its product lines and facilities were taken over by GAF. It was a subsidiary company of GAF until 1968, when it became simply a division of that company, renamed the GAF Consumer Photo Division. For several years thereafter, GAF used "Sawyer's" as a brand name for its slide projectors. (en) La Sawyer's, Inc. è stata un'azienda statunitense fondata a Portland, Oregon, nel 1914, produttrice e distributrice di fotocamere, proiettori per diapositive, diapositive e cartoline panoramiche e in particolar modo la ditta che ha lanciato e prodotto per lungo tempo, dal 1938 al 1966, il sistema View-Master, comprendente, tra le altre cose, visori stereoscopici, dischetti con diapositive stereoscopiche e fotocamere stereoscopiche, acquisendo anche nel 1951, nell'ultima fase della sua esistenza, il sistema Tru-Vue. La compagnia fu attiva fino al 1966, quando venne infine acquisita dalla GAF. (it) |
rdfs:comment |
La Sawyer's, Inc. è stata un'azienda statunitense fondata a Portland, Oregon, nel 1914, produttrice e distributrice di fotocamere, proiettori per diapositive, diapositive e cartoline panoramiche e in particolar modo la ditta che ha lanciato e prodotto per lungo tempo, dal 1938 al 1966, il sistema View-Master, comprendente, tra le altre cose, visori stereoscopici, dischetti con diapositive stereoscopiche e fotocamere stereoscopiche, acquisendo anche nel 1951, nell'ultima fase della sua esistenza, il sistema Tru-Vue. La compagnia fu attiva fino al 1966, quando venne infine acquisita dalla GAF. (it) Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portla (en) |