| dbo:abstract |
"Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee". It was directed by film director and Monty Python member Terry Gilliam. (en) The Secret Tournament (conosciuto anche come Scorpion KO) è una campagna pubblicitaria che la Nike ha messo in atto in vista dei Mondiali di Calcio del 2002, che si sono svolti in Giappone e Corea del Sud. L'intera campagna ha avuto un budget stimato di 100 milioni di dollari, il copywriter è stato e l'art director Lo spot, che vedeva la partecipazione di 24 fra i più famosi calciatori dell'epoca e di Éric Cantona nella parte dell'arbitro, è stato diretto dal pluripremiato regista ed ex membro dei Monty Python Terry Gilliam, ha come direttore della fotografia Nicola Pecorini e come scenografo . Le riprese sono avvenute nel dicembre 2001. (it) |
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Final (en) Quarter-finals (en) Semi-finals (en) |
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Cerberus (en) Equipo Del Fuego (en) Funk Seoul Brothers (en) Os Tornados (en) The Onetouchables (en) Toros Locos (en) Triple Espresso (en) Tutto Bene (en) |
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| rdfs:comment |
"Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee". It was directed by film director and Monty Python member Terry Gilliam. (en) The Secret Tournament (conosciuto anche come Scorpion KO) è una campagna pubblicitaria che la Nike ha messo in atto in vista dei Mondiali di Calcio del 2002, che si sono svolti in Giappone e Corea del Sud. L'intera campagna ha avuto un budget stimato di 100 milioni di dollari, il copywriter è stato e l'art director (it) |
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The Secret Tournament (it) Secret Tournament (en) |
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