| dbo:abstract |
Une émission de télé-achat est une émission de télévision qui présente des produits (voire des services) directement à la vente pour les téléspectateurs.Le télé-achat est imaginé dès 1877 dans l'article « The Electroscope », publié par le quotidien New York Sun, un canular qui imagine les usages futurs de ce que pourront être les utilisations d'un appareil permettant de voir à distance. La première utilisation imaginée est la possibilité pour un marchand de faire voir ses marchandises au monde entier. Une première transaction par télévision est signalée aux États-Unis le 16 mai 1931. En Europe, les premières expérimentations sont conduites en Angleterre dès 1934. mais c'est surtout à partir des années 1970 que la pratique prend forme, par le biais de sociétés de production italiennes et américaines, respectivement en 1974 et 1978, avant de se diffuser partout dans le monde. En février 2018, la base MAVISE de l'Observatoire européen de l'audiovisuel recensait plus de 150 chaînes de télé-achat en Europe. (fr) Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials. The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network (HSN). It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers). In 2015, QVC acquired the retailer Zulily in an effort to expand its presence in online retail. (en) テレビショッピングは、テレビの視聴者に商品又は役務を紹介して購入を促す内容の生活情報番組、あるいはコマーシャルメッセージを媒介として売買契約を成立させる通信販売の一形態である。「テレショップ」と略されることもある。 (ja) |
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dbc:Non-store_retailing dbc:Shopping_networks |
| gold:hypernym |
dbr:Channels |
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| rdfs:comment |
テレビショッピングは、テレビの視聴者に商品又は役務を紹介して購入を促す内容の生活情報番組、あるいはコマーシャルメッセージを媒介として売買契約を成立させる通信販売の一形態である。「テレショップ」と略されることもある。 (ja) Une émission de télé-achat est une émission de télévision qui présente des produits (voire des services) directement à la vente pour les téléspectateurs.Le télé-achat est imaginé dès 1877 dans l'article « The Electroscope », publié par le quotidien New York Sun, un canular qui imagine les usages futurs de ce que pourront être les utilisations d'un appareil permettant de voir à distance. La première utilisation imaginée est la possibilité pour un marchand de faire voir ses marchandises au monde entier. (fr) Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials. (en) |
| rdfs:label |
Télé-achat (fr) テレビショッピング (ja) Shopping channel (en) |
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