| dbo:abstract |
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. This example URL has four of the five UTM parameters highlighted: https://www.example.com/page?utm\_content=buffercf3b2&utm\_medium=social&utm\_source=snapchat.com&utm\_campaign=buffer (en) Parametry Urchin Tracking Module (UTM) – pięć parametrów używanych głównie w marketingu, aby określić skuteczność kampanii z różnych źródeł i mediów kierujących do strony internetowej. Dodane do narzędzia przed Google Analytics - Urchin - stąd nazwa oraz możliwość wykorzystania ich w analizie w tym narzędziu. Przykładowy link z paramterami UTM (znajdują się po znaku zapytania): https://www.example.com/?utm\_content=wikiutm&utm\_medium=social&utm\_source=facebook&utm\_campaign=wiki (pl) |
| dbo:wikiPageExternalLink |
https://www.example.com/page%3F%3C/nowiki%3E%3Cmark%3Eutm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer%3C/mark%3E |
| dbo:wikiPageID |
47942865 (xsd:integer) |
| dbo:wikiPageLength |
4500 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID |
1123683909 (xsd:integer) |
| dbo:wikiPageWikiLink |
dbr:Hypertext_Transfer_Protocol dbr:Urchin_(software) dbr:Adobe_Analytics dbc:Google dbr:Cost_per_click dbr:Out_of_the_box_(feature) dbr:Google_Analytics dbr:Contextual_advertising dbr:Spreadsheet dbr:A/B_testing dbr:Query_string dbc:URL dbr:Hyperlink dbc:Web_analytics dbc:Web_log_analysis_software dbr:Social_media_analytics dbr:Banner_ad dbr:Marketing_campaign |
| dbp:cs1Dates |
Eline (en) |
| dbp:date |
June 2020 (en) |
| dbp:wikiPageUsesTemplate |
dbt:! dbt:Other_uses dbt:Reflist dbt:Section_link dbt:Short_description dbt:Use_dmy_dates dbt:Bots |
| dct:subject |
dbc:Google dbc:URL dbc:Web_analytics dbc:Web_log_analysis_software |
| rdfs:comment |
Parametry Urchin Tracking Module (UTM) – pięć parametrów używanych głównie w marketingu, aby określić skuteczność kampanii z różnych źródeł i mediów kierujących do strony internetowej. Dodane do narzędzia przed Google Analytics - Urchin - stąd nazwa oraz możliwość wykorzystania ich w analizie w tym narzędziu. Przykładowy link z paramterami UTM (znajdują się po znaku zapytania): https://www.example.com/?utm\_content=wikiutm&utm\_medium=social&utm\_source=facebook&utm\_campaign=wiki (pl) Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. (en) |
| rdfs:label |
UTM-Parameter (de) Parametry UTM (pl) UTM parameters (en) |
| owl:sameAs |
wikidata:UTM parameters dbpedia-de:UTM parameters dbpedia-pl:UTM parameters https://global.dbpedia.org/id/6m5Yo |
| prov:wasDerivedFrom |
wikipedia-en:UTM_parameters?oldid=1123683909&ns=0 |
| foaf:isPrimaryTopicOf |
wikipedia-en:UTM_parameters |
| is dbo:wikiPageDisambiguates of |
dbr:UTM |
| is dbo:wikiPageRedirects of |
dbr:Utm_campaign dbr:Utm_content dbr:Utm_medium dbr:Utm_source dbr:Utm_term dbr:Urchin_tracking_module dbr:Utm_brand dbr:Urchin_Tracking_Module dbr:Urchin_Traffic_Module dbr:Urchin_Traffic_Monitor dbr:UTM_medium dbr:UTM_parameter dbr:UTM_term dbr:UTM_terms dbr:UTM_tracking_code |
| is dbo:wikiPageWikiLink of |
dbr:Urchin_(software) dbr:Utm_campaign dbr:Utm_content dbr:Utm_medium dbr:Utm_source dbr:Utm_term dbr:Google_Analytics dbr:Call-tracking_software dbr:Click_identifier dbr:Query_string dbr:Urchin_tracking_module dbr:Utm_brand dbr:Marketing_automation dbr:Marketing_communications dbr:UTM dbr:Urchin_Tracking_Module dbr:Urchin_Traffic_Module dbr:Urchin_Traffic_Monitor dbr:UTM_medium dbr:UTM_parameter dbr:UTM_term dbr:UTM_terms dbr:UTM_tracking_code |
| is foaf:primaryTopic of |
wikipedia-en:UTM_parameters |