Wishful Identification (original) (raw)

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According to Feilitzen and Linne (1975), wishful identification is the extension of identification, which refers to people’s desire to become or to act in the same way as a certain media character. The majority of research about wishful identification has focused on its impacts on media users’ intimate relationships with, attachment to, identification with, imitation of, or interaction with media figures. From this perspective, research into effects of wishful identification are helpful to understand how mediated messages can be effectively conveyed, and how mediated behaviors and figures can be shaped to positively influence social attitudes and behaviors.

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dbo:abstract According to Feilitzen and Linne (1975), wishful identification is the extension of identification, which refers to people’s desire to become or to act in the same way as a certain media character. The majority of research about wishful identification has focused on its impacts on media users’ intimate relationships with, attachment to, identification with, imitation of, or interaction with media figures. From this perspective, research into effects of wishful identification are helpful to understand how mediated messages can be effectively conveyed, and how mediated behaviors and figures can be shaped to positively influence social attitudes and behaviors. Participants in relevant research primarily consist of children and adolescents, as they do not have significant life and social experience (Bandura, 1977; Hoffner, 1996). They have greater needs than adults for role models so that they as children may develop and adjust their own social behaviors. As mentioned by Comstock (1993), “television is a catalogue of modes of behavior; whether they affect what viewers do depends on their being taken as rewarding, acceptable, and applicable” (p. 128). (en)
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rdfs:comment According to Feilitzen and Linne (1975), wishful identification is the extension of identification, which refers to people’s desire to become or to act in the same way as a certain media character. The majority of research about wishful identification has focused on its impacts on media users’ intimate relationships with, attachment to, identification with, imitation of, or interaction with media figures. From this perspective, research into effects of wishful identification are helpful to understand how mediated messages can be effectively conveyed, and how mediated behaviors and figures can be shaped to positively influence social attitudes and behaviors. (en)
rdfs:label Wishful Identification (en)
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