Muhammad Arfin Muhammad Salim | MAKASSAR TOURISM ACADEMY (original) (raw)

Papers by Muhammad Arfin Muhammad Salim

PLANNING MALAYSIA

The sustainable future of coastal destination development is mainly reliant on performance of sma... more The sustainable future of coastal destination development is mainly reliant on performance of small and medium sized tourism enterprises (SMTEs) since they are the main catalyst of tourism growth. Given SMTEs’ operational sizes, the need to enhance their knowledge base through their networks to stay competitive is heightened. This research examines how the absorptive capacity (AC) affects the dynamic between formal and informal networks and business management performance of SMTEs. The study focuses on four sub-sectors in Terengganu, Malaysia: hotels and resorts, travel agencies, restaurants, and handicrafts. The study analysed survey data from 119 entrepreneurs using a hierarchical regression model. The results showed that the nexus between the use of formal networks and business management performance is significantly mediated by AC, while no significant relationships were found with the use of informal networks. The study emphasizes the importance of formal actors in promoting kn...

Linguistics and Culture Review, 2021

This research article analyzes and explains the reconstruction of the actor collaboration model i... more This research article analyzes and explains the reconstruction of the actor collaboration model in the development of marine tourism destinations at Super Priority Destinations (SPD) in Indonesia. Data, information, and knowledge about the descriptive model of actor collaboration in the development of marine tourism destinations in three DSPs characterized by marine tourism (Mandalika, Labuan Bajo, Likupang) were obtained using observation, interviews, Focus Group Discussion (FGD), and documentation. The analysis technique follows the stages of an interactive model, namely: data collection, data condensation, data presentation, verification/concluding. The results show that there is a reconstruction of a descriptive model of actor collaboration in developing marine tourism destinations based on a knowledge creation model that includes four dimensions. Community-Based Tourism (CBT) characterizes the concept of developing tourist destinations through the socialization (S) of local com...

PLANNING MALAYSIA

Seasonal tourism is a set of influences that determines tourism demand, and it is defined as the ... more Seasonal tourism is a set of influences that determines tourism demand, and it is defined as the movement of tourists caused by climate and institutional changes. Most tourist destinations in the world are affected by seasonal phenomena. Destinations with high seasonal variability often face various challenges, such as high costs, overcrowding, and inadequate infrastructure in peak seasons, while in low seasons, the challenges are low numbers of tourists, lack of services and job opportunities. Thus, the purpose of this article is to investigate how Jordan's MICE tourism demand is affected by seasonality. A quantitative research method was applied in this study by distributing a survey to 331 respondents among domestic and international tourists who visited Amman, stayed in a hotel at least one night and participated in meeting, incentive, conference and exhibition (MICE) activities, using a non-probability sampling technique. Data was analysed using Statistical Packages for Soc...

ETNOSIA : Jurnal Etnografi Indonesia

This article is an elaborative description of the adaptive and collaborative forms of local commu... more This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the im...

PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event), 2020

This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as t... more This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as tourism village; 2) recommending steps or mechanisms to implement Kampung Nelayan as tourism village. This paper employs a qualitative approach to answer research questions through research visit in July and September 2019. The authors collected research data through in-depth interviews and direct observation. The research reveals that Kampung Nelayan has the potential for tourism village based on community empowerment principles. Kampung Nelayan has potential of marine tourism and cultural tourism. The steps to implement Kampung Nelayan as tourism village including 1) identification of members of community under the categories of internal and external community groups; 2) involving the community members in tourism programs and 3) follow up of community collaboration by the internal and external groups of community.

JEKPEND: Jurnal Ekonomi dan Pendidikan

Penelitian ini berfokus pada kemampuan literasi media mahasiswa dalam pembelajaran ilmu hadis khu... more Penelitian ini berfokus pada kemampuan literasi media mahasiswa dalam pembelajaran ilmu hadis khususnya di prodi Ilmu Perpustakaan UIN Alauddin Makassar. Menurut peneliti, hal ini penting untuk diteliti untuk mengetahui berapa tinggi kemampuan literasi informasi mahasiswa Ilmu Perpustakaan UIN Alauddin Makassar dalam upaya meningkatkan wawasan mereka terhadap ilmu hadis dan seberapa siap mereka dalam mengaplikasikan ilmu yang mereka peroleh di tengah masyarakat. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Data dikumpulkan menggunakan kuesioner/angket dengan bantuan skala likert. Hasil penelitian menujukkan bahwa minat mahasiswa dalam pembelajaran ilmu hadis jika dirata-ratakan berada pada kisaran angka 65,25% yang berarti ada pada kategori tinggi. Angka tersebut masih belum sampai pada level sangat tinggi. Olehnya itu dibutuhkan motivasi, dan metode mengajar yang lebih efektif dan menyenangkan bagi mahasiswa agar minat mereka bisa bertambah. Sedangkan...

The importance of this research is to provide a new development in the form of the development of... more The importance of this research is to provide a new development in the form of the development of the addition of L-shaped pipe accessories added to the pipe in each tank from previous studies, Implementation of previous research has not been maximized when used in the kitchen of Makassar Tourism Polytechnic so that modifications are made, because it is not there is a difference in waste from each tank , furthermore this research uses research and development research methods with the development of existing models by not build the new construction from scratch, while the development of this research is to add pipes in the form (L) or L-shaped pipe attached to the tank number one (1) as the first tank for waste that is disposed of often containing foam soap, fat and heavy se di ments, then in the second tank (2) which already does not contain foam, grease, and heavy se d iments, reattach the L pipe to reduce the content is what if it still exists, then add sand material, and gravel,...

This study aims to determine the management of Mata Buntu Waterfall in Wasuponda East Luwu regenc... more This study aims to determine the management of Mata Buntu Waterfall in Wasuponda East Luwu regency and create the concept for the governance of Mata Buntu Waterfall for more directed management. This research uses descriptive qualitative analysis method. Technique of collecting data is done by interview, observation and documentation. The results showed that the management of Mata Buntu Waterfall was done by the local people independently. The concept of governance that can be applied in tourist attraction Mata Buntu Waterfall is by using management functions and stakeholder involvement.

The literature on branding of educational institutions is still under development, so far there h... more The literature on branding of educational institutions is still under development, so far there has been no research showing university branding. Research that has quantitative variations that have branding with other variables in the context of business organizations. This study aims to explore the formation of branding in vocational higher education institutions in the tourism sector. Data were taken using Focus Group Discussion and interviews from tourism stakeholders. This study uses thematic analysis, namely open coding and axial coding. The results show that there are main attributes in the formation of branding, namely identity, alumni, management aspects, quality of human resources and products and competitiveness. With the formation of these branding attributes, this research contributes to the measurement of tourism vocational education branding

Along with the growth of tourism, tourism brochure has become the main resource for assessing inf... more Along with the growth of tourism, tourism brochure has become the main resource for assessing information about the potential tourist destinations. Hence tourism brochure is a highly signifi cant domain in enhancing destination image, which is posing challenges for the tourism industry. By focusing on the tourism brochure of Barru Regency Sulawesi Selatan, Indonesia, this paper attempts to examine how the tourism brochures portray the tourist attractions of the country. Adopting a discourse approach, the analysis was carried out on both language and visual elements. Th is paper discusses the lack of research on tourism promotional media, particularly on the eff ects of language and visual elements in tourism brochure in enhancing the destination's image and reproducing discourses for the tourists. Using discourse analysis, text and visual imaginary from tourism brochures are selected for investigation. Lexical and syntactical choices in the brochures are the focus of textual ana...

A tourism website is essentially an important domain in enhancing a destination or tourism produc... more A tourism website is essentially an important domain in enhancing a destination or tourism products. Indeed, official tourism websites can be very powerful in representing the norms and values which travellers should purportedly observe. However, there is only few researchers investigating how official tourism websites promote destinations or products through the incorporation of language and visual elements. This study aims at examining the role of language and visual element used on the OTWI. This study employs discourse analysis to examine how the language and visual elements on a tourism website authenticates the tourism destination. The study revealed that language and visual elements play a significant role in authenticating tourist destinations on the OTWI.

LSP International Journal, 2017

The advancement of information and communication technology has greatly supported the promotion o... more The advancement of information and communication technology has greatly supported the promotion of tourism destinations. Arguably, the most popular and effective method of promotion is through websites or blogs. Hence, along with the growth of tourism is the development of tourism websites as the main resource for assessing information about the potential destinations. By focusing on the official tourism website of Malaysia, this paper attempts to investigate how the website portrays the diversity of culture, destinations and architecture of the country. Adopting a multimodal discourse approach, analysis was carried out on both language and visual elements. It is revealed that both these resources are strategically utilised to portray the diversity of Malaysia in an attempt to attract potential tourists.

Procedia - Social and Behavioral Sciences, 2012

Abstract The aim of this paper is to gain more insight into the role of language in tourism promo... more Abstract The aim of this paper is to gain more insight into the role of language in tourism promotional document by reviewing current research on tourism promotion. Search for related article were carried out via the online database using the keywords tourism, tourism discourse and language of tourism. Very few studies focused on tourism websites or blog and on analysing both language and visual aspect of the tourism promotion. This paper concludes with a discussion of a proposed study which will employ a multimodal discourse analysis approach in analysing the tourism websites of top holyday destinations in South East Asia.

Today, as one of the biggest population movements and one of the world’s largest economic activit... more Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Mala...

Penelitian ini menjelaskan potensi wisata konvesi di Kota Makassar Sulawesi Selatantermasuk fasil... more Penelitian ini menjelaskan potensi wisata konvesi di Kota Makassar Sulawesi Selatantermasuk fasilitas pendukungnya. Kota Makassar memiliki potensi yang baik untuk industri MICE. Sebagai Kota metropolitan Makassar memainkan peranan penting dalam pengembangan industri MICE di Indonesia. Hal ini disebabkan Makassar memiliki fasilitas yang cukup untuk kegiatan konvensi dan perhelatan misalnya memiliki pusat kegiatan konvensi, hotel-hotel berbintang, bandara yang bertaraf internasional. Potensi ini tidak dapat dimanfaatkan dengan baik apabila tidak didukung oleh pemerintah dan pemangku kepeteningan lainnya. Potensi wisata konvensi atau MICE harus dikelola secara komprehensif, profesional dan optimaland optimally.

PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event)

Penelitian ini bertujuan 1) untuk mengetahui faktor-faktor penunjang\pendorong kesuksesan pengelo... more Penelitian ini bertujuan 1) untuk mengetahui faktor-faktor penunjang\pendorong kesuksesan pengelolaan Desa Wisata Nglanggeran; 2) untuk menguraikan langkah atau upaya praktis yang dilakukan oleh pengelola Desa Wisata Desa Wisata Nglanggeran dalam mewujudkan pariwisata berbasis masyarakat (community-based tourism). Penelitian dilakukan pada bulan Juni tahun 2018 dengan tujuan mendapatkan gambaran mengenai aktivitas kepariwisataan yang terjadi di lokasi penelitian. Penulis memanfaatkan metode pengumpulan data melalui wawancara mendalam kepada pengurus atau pengelola Desa Wisata Nglanggeran serta observasi partisipatif sebagai wisatawan. Hasil penelitian menunjukkan bahwa kesuksesan pengelolaan Desa Wisata Nglanggeran adalah karena kemampuan generasi muda yang juga merupakan masyarakat asli yang mendiami desa tersebut untuk bekerja dan berinovasi membuat dan menciptakan paket wisata untuk wisatawan. Kesadaran kolektif masyarakatnya juga menjadi kunci kesuksesan tersebut. Peran Pokdarwi...

A tourism website is essentially an important domain in realizing the tourism products. Indeed, o... more A tourism website is essentially an important domain in realizing the tourism products. Indeed, official tourism websites can be very powerful tool in representing the norms and values, which travelers should purportedly observe. However, there is only limited research on the constructions of tourism destination images and in particular on how official tourism websites promote products. Therefore, this study aimed at examining how the effective use of language and visual elements in realizing the Indonesian culinary on the official tourism website of Indonesia (OTWI). Implementing a discourse approach, the analysis was conducted on both language and visual elements. Discourse analysis, text and visual imaginary of the official tourism websites were selected for investigation. The use of lexical and syntactical aspects in the official tourism website of Indonesia are the focus of textual analysis. Furthermore, visual elements such as modality and salience are also looked over. The fi...

Penerbit UTM Press, Jun 1, 2014

The advancement of information and communication technology has greatly supported the promotion o... more The advancement of information and communication technology has greatly supported the promotion of tourism destinations. Arguably, the most popular and effective method of promotion is through websites or blogs. Hence, along with the growth of tourism is the development of tourism websites as the main resource for assessing information about the potential destinations. By focusing on the official tourism website of Malaysia, this paper attempts to investigate how the website portrays the diversity of culture, destinations and architecture of the country. Adopting a multimodal discourse approach, analysis was carried out on both language and visual elements. It is revealed that both these resources are strategically utilised to portray the diversity of Malaysia in an attempt to attract potential tourists.

PLANNING MALAYSIA

The sustainable future of coastal destination development is mainly reliant on performance of sma... more The sustainable future of coastal destination development is mainly reliant on performance of small and medium sized tourism enterprises (SMTEs) since they are the main catalyst of tourism growth. Given SMTEs’ operational sizes, the need to enhance their knowledge base through their networks to stay competitive is heightened. This research examines how the absorptive capacity (AC) affects the dynamic between formal and informal networks and business management performance of SMTEs. The study focuses on four sub-sectors in Terengganu, Malaysia: hotels and resorts, travel agencies, restaurants, and handicrafts. The study analysed survey data from 119 entrepreneurs using a hierarchical regression model. The results showed that the nexus between the use of formal networks and business management performance is significantly mediated by AC, while no significant relationships were found with the use of informal networks. The study emphasizes the importance of formal actors in promoting kn...

Linguistics and Culture Review, 2021

This research article analyzes and explains the reconstruction of the actor collaboration model i... more This research article analyzes and explains the reconstruction of the actor collaboration model in the development of marine tourism destinations at Super Priority Destinations (SPD) in Indonesia. Data, information, and knowledge about the descriptive model of actor collaboration in the development of marine tourism destinations in three DSPs characterized by marine tourism (Mandalika, Labuan Bajo, Likupang) were obtained using observation, interviews, Focus Group Discussion (FGD), and documentation. The analysis technique follows the stages of an interactive model, namely: data collection, data condensation, data presentation, verification/concluding. The results show that there is a reconstruction of a descriptive model of actor collaboration in developing marine tourism destinations based on a knowledge creation model that includes four dimensions. Community-Based Tourism (CBT) characterizes the concept of developing tourist destinations through the socialization (S) of local com...

PLANNING MALAYSIA

Seasonal tourism is a set of influences that determines tourism demand, and it is defined as the ... more Seasonal tourism is a set of influences that determines tourism demand, and it is defined as the movement of tourists caused by climate and institutional changes. Most tourist destinations in the world are affected by seasonal phenomena. Destinations with high seasonal variability often face various challenges, such as high costs, overcrowding, and inadequate infrastructure in peak seasons, while in low seasons, the challenges are low numbers of tourists, lack of services and job opportunities. Thus, the purpose of this article is to investigate how Jordan's MICE tourism demand is affected by seasonality. A quantitative research method was applied in this study by distributing a survey to 331 respondents among domestic and international tourists who visited Amman, stayed in a hotel at least one night and participated in meeting, incentive, conference and exhibition (MICE) activities, using a non-probability sampling technique. Data was analysed using Statistical Packages for Soc...

ETNOSIA : Jurnal Etnografi Indonesia

This article is an elaborative description of the adaptive and collaborative forms of local commu... more This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the im...

PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event), 2020

This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as t... more This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as tourism village; 2) recommending steps or mechanisms to implement Kampung Nelayan as tourism village. This paper employs a qualitative approach to answer research questions through research visit in July and September 2019. The authors collected research data through in-depth interviews and direct observation. The research reveals that Kampung Nelayan has the potential for tourism village based on community empowerment principles. Kampung Nelayan has potential of marine tourism and cultural tourism. The steps to implement Kampung Nelayan as tourism village including 1) identification of members of community under the categories of internal and external community groups; 2) involving the community members in tourism programs and 3) follow up of community collaboration by the internal and external groups of community.

JEKPEND: Jurnal Ekonomi dan Pendidikan

Penelitian ini berfokus pada kemampuan literasi media mahasiswa dalam pembelajaran ilmu hadis khu... more Penelitian ini berfokus pada kemampuan literasi media mahasiswa dalam pembelajaran ilmu hadis khususnya di prodi Ilmu Perpustakaan UIN Alauddin Makassar. Menurut peneliti, hal ini penting untuk diteliti untuk mengetahui berapa tinggi kemampuan literasi informasi mahasiswa Ilmu Perpustakaan UIN Alauddin Makassar dalam upaya meningkatkan wawasan mereka terhadap ilmu hadis dan seberapa siap mereka dalam mengaplikasikan ilmu yang mereka peroleh di tengah masyarakat. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Data dikumpulkan menggunakan kuesioner/angket dengan bantuan skala likert. Hasil penelitian menujukkan bahwa minat mahasiswa dalam pembelajaran ilmu hadis jika dirata-ratakan berada pada kisaran angka 65,25% yang berarti ada pada kategori tinggi. Angka tersebut masih belum sampai pada level sangat tinggi. Olehnya itu dibutuhkan motivasi, dan metode mengajar yang lebih efektif dan menyenangkan bagi mahasiswa agar minat mereka bisa bertambah. Sedangkan...

The importance of this research is to provide a new development in the form of the development of... more The importance of this research is to provide a new development in the form of the development of the addition of L-shaped pipe accessories added to the pipe in each tank from previous studies, Implementation of previous research has not been maximized when used in the kitchen of Makassar Tourism Polytechnic so that modifications are made, because it is not there is a difference in waste from each tank , furthermore this research uses research and development research methods with the development of existing models by not build the new construction from scratch, while the development of this research is to add pipes in the form (L) or L-shaped pipe attached to the tank number one (1) as the first tank for waste that is disposed of often containing foam soap, fat and heavy se di ments, then in the second tank (2) which already does not contain foam, grease, and heavy se d iments, reattach the L pipe to reduce the content is what if it still exists, then add sand material, and gravel,...

This study aims to determine the management of Mata Buntu Waterfall in Wasuponda East Luwu regenc... more This study aims to determine the management of Mata Buntu Waterfall in Wasuponda East Luwu regency and create the concept for the governance of Mata Buntu Waterfall for more directed management. This research uses descriptive qualitative analysis method. Technique of collecting data is done by interview, observation and documentation. The results showed that the management of Mata Buntu Waterfall was done by the local people independently. The concept of governance that can be applied in tourist attraction Mata Buntu Waterfall is by using management functions and stakeholder involvement.

The literature on branding of educational institutions is still under development, so far there h... more The literature on branding of educational institutions is still under development, so far there has been no research showing university branding. Research that has quantitative variations that have branding with other variables in the context of business organizations. This study aims to explore the formation of branding in vocational higher education institutions in the tourism sector. Data were taken using Focus Group Discussion and interviews from tourism stakeholders. This study uses thematic analysis, namely open coding and axial coding. The results show that there are main attributes in the formation of branding, namely identity, alumni, management aspects, quality of human resources and products and competitiveness. With the formation of these branding attributes, this research contributes to the measurement of tourism vocational education branding

Along with the growth of tourism, tourism brochure has become the main resource for assessing inf... more Along with the growth of tourism, tourism brochure has become the main resource for assessing information about the potential tourist destinations. Hence tourism brochure is a highly signifi cant domain in enhancing destination image, which is posing challenges for the tourism industry. By focusing on the tourism brochure of Barru Regency Sulawesi Selatan, Indonesia, this paper attempts to examine how the tourism brochures portray the tourist attractions of the country. Adopting a discourse approach, the analysis was carried out on both language and visual elements. Th is paper discusses the lack of research on tourism promotional media, particularly on the eff ects of language and visual elements in tourism brochure in enhancing the destination's image and reproducing discourses for the tourists. Using discourse analysis, text and visual imaginary from tourism brochures are selected for investigation. Lexical and syntactical choices in the brochures are the focus of textual ana...

A tourism website is essentially an important domain in enhancing a destination or tourism produc... more A tourism website is essentially an important domain in enhancing a destination or tourism products. Indeed, official tourism websites can be very powerful in representing the norms and values which travellers should purportedly observe. However, there is only few researchers investigating how official tourism websites promote destinations or products through the incorporation of language and visual elements. This study aims at examining the role of language and visual element used on the OTWI. This study employs discourse analysis to examine how the language and visual elements on a tourism website authenticates the tourism destination. The study revealed that language and visual elements play a significant role in authenticating tourist destinations on the OTWI.

LSP International Journal, 2017

The advancement of information and communication technology has greatly supported the promotion o... more The advancement of information and communication technology has greatly supported the promotion of tourism destinations. Arguably, the most popular and effective method of promotion is through websites or blogs. Hence, along with the growth of tourism is the development of tourism websites as the main resource for assessing information about the potential destinations. By focusing on the official tourism website of Malaysia, this paper attempts to investigate how the website portrays the diversity of culture, destinations and architecture of the country. Adopting a multimodal discourse approach, analysis was carried out on both language and visual elements. It is revealed that both these resources are strategically utilised to portray the diversity of Malaysia in an attempt to attract potential tourists.

Procedia - Social and Behavioral Sciences, 2012

Abstract The aim of this paper is to gain more insight into the role of language in tourism promo... more Abstract The aim of this paper is to gain more insight into the role of language in tourism promotional document by reviewing current research on tourism promotion. Search for related article were carried out via the online database using the keywords tourism, tourism discourse and language of tourism. Very few studies focused on tourism websites or blog and on analysing both language and visual aspect of the tourism promotion. This paper concludes with a discussion of a proposed study which will employ a multimodal discourse analysis approach in analysing the tourism websites of top holyday destinations in South East Asia.

Today, as one of the biggest population movements and one of the world’s largest economic activit... more Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Mala...

Penelitian ini menjelaskan potensi wisata konvesi di Kota Makassar Sulawesi Selatantermasuk fasil... more Penelitian ini menjelaskan potensi wisata konvesi di Kota Makassar Sulawesi Selatantermasuk fasilitas pendukungnya. Kota Makassar memiliki potensi yang baik untuk industri MICE. Sebagai Kota metropolitan Makassar memainkan peranan penting dalam pengembangan industri MICE di Indonesia. Hal ini disebabkan Makassar memiliki fasilitas yang cukup untuk kegiatan konvensi dan perhelatan misalnya memiliki pusat kegiatan konvensi, hotel-hotel berbintang, bandara yang bertaraf internasional. Potensi ini tidak dapat dimanfaatkan dengan baik apabila tidak didukung oleh pemerintah dan pemangku kepeteningan lainnya. Potensi wisata konvensi atau MICE harus dikelola secara komprehensif, profesional dan optimaland optimally.

PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event)

Penelitian ini bertujuan 1) untuk mengetahui faktor-faktor penunjang\pendorong kesuksesan pengelo... more Penelitian ini bertujuan 1) untuk mengetahui faktor-faktor penunjang\pendorong kesuksesan pengelolaan Desa Wisata Nglanggeran; 2) untuk menguraikan langkah atau upaya praktis yang dilakukan oleh pengelola Desa Wisata Desa Wisata Nglanggeran dalam mewujudkan pariwisata berbasis masyarakat (community-based tourism). Penelitian dilakukan pada bulan Juni tahun 2018 dengan tujuan mendapatkan gambaran mengenai aktivitas kepariwisataan yang terjadi di lokasi penelitian. Penulis memanfaatkan metode pengumpulan data melalui wawancara mendalam kepada pengurus atau pengelola Desa Wisata Nglanggeran serta observasi partisipatif sebagai wisatawan. Hasil penelitian menunjukkan bahwa kesuksesan pengelolaan Desa Wisata Nglanggeran adalah karena kemampuan generasi muda yang juga merupakan masyarakat asli yang mendiami desa tersebut untuk bekerja dan berinovasi membuat dan menciptakan paket wisata untuk wisatawan. Kesadaran kolektif masyarakatnya juga menjadi kunci kesuksesan tersebut. Peran Pokdarwi...

A tourism website is essentially an important domain in realizing the tourism products. Indeed, o... more A tourism website is essentially an important domain in realizing the tourism products. Indeed, official tourism websites can be very powerful tool in representing the norms and values, which travelers should purportedly observe. However, there is only limited research on the constructions of tourism destination images and in particular on how official tourism websites promote products. Therefore, this study aimed at examining how the effective use of language and visual elements in realizing the Indonesian culinary on the official tourism website of Indonesia (OTWI). Implementing a discourse approach, the analysis was conducted on both language and visual elements. Discourse analysis, text and visual imaginary of the official tourism websites were selected for investigation. The use of lexical and syntactical aspects in the official tourism website of Indonesia are the focus of textual analysis. Furthermore, visual elements such as modality and salience are also looked over. The fi...

Penerbit UTM Press, Jun 1, 2014

The advancement of information and communication technology has greatly supported the promotion o... more The advancement of information and communication technology has greatly supported the promotion of tourism destinations. Arguably, the most popular and effective method of promotion is through websites or blogs. Hence, along with the growth of tourism is the development of tourism websites as the main resource for assessing information about the potential destinations. By focusing on the official tourism website of Malaysia, this paper attempts to investigate how the website portrays the diversity of culture, destinations and architecture of the country. Adopting a multimodal discourse approach, analysis was carried out on both language and visual elements. It is revealed that both these resources are strategically utilised to portray the diversity of Malaysia in an attempt to attract potential tourists.