mahsa pishdar | Allameh Tabataba'i University (original) (raw)
Papers by mahsa pishdar
Transport
Logistics systems constitute the backbone of international trade. For developing countries, estab... more Logistics systems constitute the backbone of international trade. For developing countries, establishment of sustainable logistics systems reduces costs, and makes supply chains strong to become able to compete. Without setting indicators for sustainable logistics, it is not possible to understand what policies are necessary for success. Logistics systems situations become worse in especial industries such as Fast-Moving Consuming Goods (FMCG) industry that are facing observable challenges such as old-fashioned goods or product corruption. The objective of this paper is to determine a set of indicators, which can be helpful in enhancement of sustainable logistics systems in developing countries. An initial set of indicators is determined through literature review and justified by asking experts’ opinions who have experience of management in logistics systems in developing countries such as Iran and Afghanistan, especially in logistics management in FMCG industry. The indicators are ...
Personnel Review, 2022
PurposeThe aim of the study is to extend prior research on career identity formation by investiga... more PurposeThe aim of the study is to extend prior research on career identity formation by investigating whether individuals' participation in informal workplace learning activities positively relates to career identity. The study also examines whether work engagement significantly mediates the participation in informal learning and career identity relationship.Design/methodology/approachUsing data from a survey of 313 individuals in Iran, the study developed and tested measurement and structural models and employed partial least squares structural equation modelling to test the hypotheses.FindingsThe findings suggest that work engagement substantially mediates the positive relationship between participation in informal learning and career identity. Furthermore, the learning potential of the workplace and the propensities of individuals to actively approach situations that provide them with opportunities to learn and seek feedback on their performance have positive although varying...
American Journal of Applied Sciences, 2014
Although online banking services have gained a lot of attention, many consumers are still not wil... more Although online banking services have gained a lot of attention, many consumers are still not willing to use them. Since online banking services can be a competitive advantage for banks, it is useful to know the core factors affecting the use of online banking services. This study sheds light on different aspects of consumers' perceived risk to analyses the influence of total perceived risk and consumers' willingness to embrace innovation on online banking services adoption. Results of the study show that the consumer's total perceived risk and willingness to accept innovation both have a direct effect on online banking services adoption, while willingness to adopt innovation has no significant influence on the consumer's total perceived risk. Meanwhile, it seems that social perceived risk cannot increase the consumer's total perceived risk. Beside these, the extent of other consumers' perceived risks is forecasted by the execution of a neural network. This forecasting helps to understand whether other consumers that have same feeling as members of study society are willing to adopt online banking services or not.
Journal of Production and Operations Management, 2018
Abstract: Fuzzy DEA methods have been introduced to deal with the fuzziness of variables. Althoug... more Abstract: Fuzzy DEA methods have been introduced to deal with the fuzziness of variables. Although, some of these variables are affected by uncertainty and also information granularity, the membership function of fuzzy set is certain and this contrasts with the fuzzy concept as a whole. Type-2 fuzzy sets are introduced because of this and their membership functions have the nature of fuzzy type-1. The calculations of type-2 fuzzy sets are very complicated. However, interval type-2 fuzzy sets which have the characteristics of type-2 fuzzy sets and do not add any complexity to the calculation process can be applied to deal with such a problem. That is why in this paper, it is explored that how an extension of interval type-2 fuzzy dynamic network DEA approach helps to measure airports' sustainability. Sustainable airports play an irrefutable role in making transportation systems sustainable. Such an integrative approach in DEA models is unprecedented. So, this extension of DEA is ...
Increasing need for education in the world today, public inaccessibility to educational instituti... more Increasing need for education in the world today, public inaccessibility to educational institutions, the limitation of financial resources and high cost of training altogether result in the formation of new style of learning and education which e-learning is one of the most important one amongst the other methods. This study has discussed the effective factors in acceptance of elearning system by employees. Based on these effective factors, a model has been made to evaluate the general elements of individual and organization. With implementation of this model and looking into hypotheses, with using the Partial Least Square (PLS) method and sampling the existing employees in car spare parts manufacturers that apply the concept of elearning, we found that in the confidence level of 99% ease of perceived use, subjective norms and perceived usefulness have a positive and significant effect on behavioral intentions of each person and make he/ she more desirable to accept the elearning s...
Elaborating an effective solution for improving the quality of environment has gained attentions.... more Elaborating an effective solution for improving the quality of environment has gained attentions. Governments have interests in investing in environmental sustainable activities. Despite of these kinds of attempts and introduction of environmental good governance, green issues require a continuous study in the field to gain an advantage. Current study has investigated the components of environmental governance by usage of interval type-2 fuzzy DEMATEL. It has been distinguished that agency and Adaptiveness from elements of environmental governance can determine the changes of the whole system. Besides, there are knowledge, norm, power and scale which play roles as crosscutting themes and their footprints are specified in all the elements. The results show that knowledge and norms have the ability to change the other crosscutting themes while power is more influenced by others. Such findings can help scholars to figure out how they can make the environmental governance have better pe...
Because of the importance, sustainability of distribution centers in fast moving consuming goods ... more Because of the importance, sustainability of distribution centers in fast moving consuming goods (FMCG) sector is considered through a multi-perspective, multi-system and multi-process operation. It is explored how an extension of type-2 fuzzy network performance measurement approach helps to determine the efficiency performance of distribution centers in food and health products sector which are important products. A four-pronged approach is intended which considers management related elements, functions affecting the employees and retailers and also functions related to the environment simultaneously. This unprecedented combination makes it possible to have a comprehensive evaluation of distribution centers’ performance. Besides, type-2 fuzzy extension of SBM network approach causes it to better encounter with the vagueness of variables during analysis. Such extension is valuable from both technical and conceptual a aspect which in turn provides useful information and insights for...
The sustainable airports play irrefutable role in making transportation systems sustainable. One ... more The sustainable airports play irrefutable role in making transportation systems sustainable. One of the approaches that can be used for evaluating airports’ sustainability is fuzzy data envelopment analysis (DEA). Fuzzy DEA methods have been introduced to cope with fuzziness of variables. However, it is noteworthy that fuzzy DEA is still restricted to fuzzy variables, while some of these variables are affected by uncertainty and also information granularity. Interval type-2 fuzzy sets which have characteristics of type-2 fuzzy sets and do not add any complexity to the calculation process can be applied to deal with such a problem. That is why in this paper, it is explored that how an extension of fuzzy dynamic network DEA approach based on double production frontiers helps to measure airports’ sustainability. Such an integrative approach in DEA approach is unprecedented. So, this extension of DEA is valuable from both technical and conceptual aspects.
Stakeholders are increasingly aware of the aspect of sustainability, and the fact that the circul... more Stakeholders are increasingly aware of the aspect of sustainability, and the fact that the circular economy facilitates the achievement of sustainable development goals. They place pressure on supply chains to become sustainable, and for this reason, third-party logistics (3PL) service providers, as specialized professionals, play a vital role in sustainable supply chain management. Although developments in technology in the era of Industry 4.0 have been effective at directing 3PLs along the path towards sustainability, integrated management of forward and reverse logistics systems in order to achieve a circular economy and to become sustainable remains a problem, even in developed countries. However, benchmarking and using the experiences of others can help to speed up this path at a minimal cost. An interval type-2 fuzzy super-slack-based measure network DEA was developed to make such benchmarking possible. Governance style, staff behavior, environmental management systems, and so...
Journal of Business Economics and Management
Industries in every sector have observed tangible losses from a broad range of disruptions during... more Industries in every sector have observed tangible losses from a broad range of disruptions during recent years. Factors such as globalization and outsourcing have made supply chains more sophisticated and this makes disruption management more necessary. Any disruption in each part of supply chain makes the whole supply chain face derangement and at last, ultimate customers realize the shaped disadvantages. Since avoidance of disruption occurrence is not always possible, application of different strategies with the aid of minimization of negative effects seems necessary. That is why in this paper, different strategies for disruption management in petroleum products supply chain and suitable criteria for prioritizing them are recognized via Balanced Score Card approach measures. After that, by application of fuzzy Analytical Hierarchy Process and intuitionistic fuzzy Choquet integral operator, their priorities are specified in order to make a guideline for managers to set proper plans...
Transport
Hub airports are the ones that model networks in which most journeys go via a few central points.... more Hub airports are the ones that model networks in which most journeys go via a few central points. Famous hub airports deliver positive social and environmental impact to the communities along with economic effects. This paper is about to investigate indicators related to hub performance excellence from various angles, considering leading hub airports performance while determining the priorities in order to help airports especially in developing countries to find the way of progress. A list of Key Performance Indicators (KPIs) is prepared from the literature, which is prioritized using Best-Worst Method (BWM). The weights of these criteria are specified via application of interval type-2 fuzzy BWM. Then using five most important criteria, MACBETH (Measuring Attractiveness by a Categorical Based Evaluation TecHnique) ranking approach is used to analyse 19 Iranian international airports and find the most appropriate one for being hub airport. The results show Kish airport with the Inte...
Transport
Sustainability and resilience are important in social, economic and environmental aspects. Howeve... more Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high workload come to matter. This research tries to determine what factors encourage managers to consider airport sustainability in long-term and different situations. Such investigations are essential for a developing country like Iran, which has 54 airports under a central management system, which can help deploying selected strategies. Results of this study show that if passengers perceive the sustainability activities and ethical cores of an airport, they consider it more prestigious and become willing to reuse airport services for their future travels. They also turn out as evangelists and changes of the way people travel becomes visible on a wider scale. This can help managers to understand recent travel behaviour of airport passen...
E+M Ekonomie a Management
Journal of Air Transport Management
In this paper, sustainability of airports is considered through a multi-perspective, multi-system... more In this paper, sustainability of airports is considered through a multi-perspective, multi-system, and multi-process operation. It is explored how an extension of fuzzy dynamic network performance measurement approach helps to determine the efficiency performance of an airport system. In this way, a three-pronged approach is intended which considers the internal functions of an airport, functions affecting the community and functions related to the passengers simultaneously. This novel combination makes it possible to have a comprehensive evaluation of airports' performance. Besides, fuzzy extension of SBM dynamic network approach makes it possible to deal better with the vagueness of variables during analysis. So, this extension is valuable from both technical and conceptual aspects which in turn provide useful information and insights for the future design of holistic strategies connected with sustainable development of airports where ever they are.
Increasing need for education in the world today, public inaccessibility to educational instituti... more Increasing need for education in the world today, public inaccessibility to educational institutions, the limitation of financial resources and high cost of training altogether result in the formation of new style of learning and education which e-learning is one of the most important one amongst the other methods. This study has discussed the effective factors in acceptance of e-learning system by employees. Based on these effective factors, a model has been made to evaluate the general elements of individual and organization. With implementation of this model and looking into hypotheses, with using the Partial Least Square (PLS) method and sampling the existing employees in car spare parts manufacturers that apply the concept of e-learning, we found that in the confidence level of 99% ease of perceived use, subjective norms and perceived usefulness have a positive and significant effect on behavioral intentions of each person and make he/ she more desirable to accept the e-learnin...
American Journal of Applied Sciences, 2014
This study aims to identify the relation between corporate identity mix, perceived quality on cus... more This study aims to identify the relation between corporate identity mix, perceived quality on customers' behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and corporate reputation. Statistical analysis of the formulated hypotheses leads us to the conclusion that the influence of identity mix on corporate image and other correlations showed in the primary model could not be denied. Confirmatory Factor Analysis (CFA) was executed and, as a result, established that all fitting indexes are in an immaculate condition and factor loadings are significant when the confidence level is 95%. So, the primary model of the survey will be supplemented with some new relations. It appears that the corporate identity mix can directly affect the brand equity, corporate reputation and perceived identity, besides, corporate image and corporate reputation directly affect the brand equity. The upshot of the MICMAC analysis on corporate identity mix variables shows that corporate characteristic and culture play a key role in this system.
American Journal of Agricultural and Biological Sciences, 2014
Industrialists and researchers now realize the importance of preserving the environment and princ... more Industrialists and researchers now realize the importance of preserving the environment and principles related to. Sustainable protection can be achieved by protection of environment. Such factors encourage manufacturers to adhere principles of ecological production. In this way, study of factors effective in success of green supply chain management can be really helpful. Assistance to manufacturers having a successful green supply chain is an incentive for this study. Results of this study shed the light on the matter that activities based on green supply chain management approach and external driving factors can affect the efficiency of whole of the supply chain. This means that Industrialists' activities must be in accordance with the principles of environmental protection and they should consider external pressures in order to remain competitive in business world. Besides, results show that environmental regulations, green purchasing and green design are the sub-components that can affect the entire system. However, other sub-components that can have a role in the success of green supply chain management take affection of the whole system instead of influencing it.
Transport
Logistics systems constitute the backbone of international trade. For developing countries, estab... more Logistics systems constitute the backbone of international trade. For developing countries, establishment of sustainable logistics systems reduces costs, and makes supply chains strong to become able to compete. Without setting indicators for sustainable logistics, it is not possible to understand what policies are necessary for success. Logistics systems situations become worse in especial industries such as Fast-Moving Consuming Goods (FMCG) industry that are facing observable challenges such as old-fashioned goods or product corruption. The objective of this paper is to determine a set of indicators, which can be helpful in enhancement of sustainable logistics systems in developing countries. An initial set of indicators is determined through literature review and justified by asking experts’ opinions who have experience of management in logistics systems in developing countries such as Iran and Afghanistan, especially in logistics management in FMCG industry. The indicators are ...
Personnel Review, 2022
PurposeThe aim of the study is to extend prior research on career identity formation by investiga... more PurposeThe aim of the study is to extend prior research on career identity formation by investigating whether individuals' participation in informal workplace learning activities positively relates to career identity. The study also examines whether work engagement significantly mediates the participation in informal learning and career identity relationship.Design/methodology/approachUsing data from a survey of 313 individuals in Iran, the study developed and tested measurement and structural models and employed partial least squares structural equation modelling to test the hypotheses.FindingsThe findings suggest that work engagement substantially mediates the positive relationship between participation in informal learning and career identity. Furthermore, the learning potential of the workplace and the propensities of individuals to actively approach situations that provide them with opportunities to learn and seek feedback on their performance have positive although varying...
American Journal of Applied Sciences, 2014
Although online banking services have gained a lot of attention, many consumers are still not wil... more Although online banking services have gained a lot of attention, many consumers are still not willing to use them. Since online banking services can be a competitive advantage for banks, it is useful to know the core factors affecting the use of online banking services. This study sheds light on different aspects of consumers' perceived risk to analyses the influence of total perceived risk and consumers' willingness to embrace innovation on online banking services adoption. Results of the study show that the consumer's total perceived risk and willingness to accept innovation both have a direct effect on online banking services adoption, while willingness to adopt innovation has no significant influence on the consumer's total perceived risk. Meanwhile, it seems that social perceived risk cannot increase the consumer's total perceived risk. Beside these, the extent of other consumers' perceived risks is forecasted by the execution of a neural network. This forecasting helps to understand whether other consumers that have same feeling as members of study society are willing to adopt online banking services or not.
Journal of Production and Operations Management, 2018
Abstract: Fuzzy DEA methods have been introduced to deal with the fuzziness of variables. Althoug... more Abstract: Fuzzy DEA methods have been introduced to deal with the fuzziness of variables. Although, some of these variables are affected by uncertainty and also information granularity, the membership function of fuzzy set is certain and this contrasts with the fuzzy concept as a whole. Type-2 fuzzy sets are introduced because of this and their membership functions have the nature of fuzzy type-1. The calculations of type-2 fuzzy sets are very complicated. However, interval type-2 fuzzy sets which have the characteristics of type-2 fuzzy sets and do not add any complexity to the calculation process can be applied to deal with such a problem. That is why in this paper, it is explored that how an extension of interval type-2 fuzzy dynamic network DEA approach helps to measure airports' sustainability. Sustainable airports play an irrefutable role in making transportation systems sustainable. Such an integrative approach in DEA models is unprecedented. So, this extension of DEA is ...
Increasing need for education in the world today, public inaccessibility to educational instituti... more Increasing need for education in the world today, public inaccessibility to educational institutions, the limitation of financial resources and high cost of training altogether result in the formation of new style of learning and education which e-learning is one of the most important one amongst the other methods. This study has discussed the effective factors in acceptance of elearning system by employees. Based on these effective factors, a model has been made to evaluate the general elements of individual and organization. With implementation of this model and looking into hypotheses, with using the Partial Least Square (PLS) method and sampling the existing employees in car spare parts manufacturers that apply the concept of elearning, we found that in the confidence level of 99% ease of perceived use, subjective norms and perceived usefulness have a positive and significant effect on behavioral intentions of each person and make he/ she more desirable to accept the elearning s...
Elaborating an effective solution for improving the quality of environment has gained attentions.... more Elaborating an effective solution for improving the quality of environment has gained attentions. Governments have interests in investing in environmental sustainable activities. Despite of these kinds of attempts and introduction of environmental good governance, green issues require a continuous study in the field to gain an advantage. Current study has investigated the components of environmental governance by usage of interval type-2 fuzzy DEMATEL. It has been distinguished that agency and Adaptiveness from elements of environmental governance can determine the changes of the whole system. Besides, there are knowledge, norm, power and scale which play roles as crosscutting themes and their footprints are specified in all the elements. The results show that knowledge and norms have the ability to change the other crosscutting themes while power is more influenced by others. Such findings can help scholars to figure out how they can make the environmental governance have better pe...
Because of the importance, sustainability of distribution centers in fast moving consuming goods ... more Because of the importance, sustainability of distribution centers in fast moving consuming goods (FMCG) sector is considered through a multi-perspective, multi-system and multi-process operation. It is explored how an extension of type-2 fuzzy network performance measurement approach helps to determine the efficiency performance of distribution centers in food and health products sector which are important products. A four-pronged approach is intended which considers management related elements, functions affecting the employees and retailers and also functions related to the environment simultaneously. This unprecedented combination makes it possible to have a comprehensive evaluation of distribution centers’ performance. Besides, type-2 fuzzy extension of SBM network approach causes it to better encounter with the vagueness of variables during analysis. Such extension is valuable from both technical and conceptual a aspect which in turn provides useful information and insights for...
The sustainable airports play irrefutable role in making transportation systems sustainable. One ... more The sustainable airports play irrefutable role in making transportation systems sustainable. One of the approaches that can be used for evaluating airports’ sustainability is fuzzy data envelopment analysis (DEA). Fuzzy DEA methods have been introduced to cope with fuzziness of variables. However, it is noteworthy that fuzzy DEA is still restricted to fuzzy variables, while some of these variables are affected by uncertainty and also information granularity. Interval type-2 fuzzy sets which have characteristics of type-2 fuzzy sets and do not add any complexity to the calculation process can be applied to deal with such a problem. That is why in this paper, it is explored that how an extension of fuzzy dynamic network DEA approach based on double production frontiers helps to measure airports’ sustainability. Such an integrative approach in DEA approach is unprecedented. So, this extension of DEA is valuable from both technical and conceptual aspects.
Stakeholders are increasingly aware of the aspect of sustainability, and the fact that the circul... more Stakeholders are increasingly aware of the aspect of sustainability, and the fact that the circular economy facilitates the achievement of sustainable development goals. They place pressure on supply chains to become sustainable, and for this reason, third-party logistics (3PL) service providers, as specialized professionals, play a vital role in sustainable supply chain management. Although developments in technology in the era of Industry 4.0 have been effective at directing 3PLs along the path towards sustainability, integrated management of forward and reverse logistics systems in order to achieve a circular economy and to become sustainable remains a problem, even in developed countries. However, benchmarking and using the experiences of others can help to speed up this path at a minimal cost. An interval type-2 fuzzy super-slack-based measure network DEA was developed to make such benchmarking possible. Governance style, staff behavior, environmental management systems, and so...
Journal of Business Economics and Management
Industries in every sector have observed tangible losses from a broad range of disruptions during... more Industries in every sector have observed tangible losses from a broad range of disruptions during recent years. Factors such as globalization and outsourcing have made supply chains more sophisticated and this makes disruption management more necessary. Any disruption in each part of supply chain makes the whole supply chain face derangement and at last, ultimate customers realize the shaped disadvantages. Since avoidance of disruption occurrence is not always possible, application of different strategies with the aid of minimization of negative effects seems necessary. That is why in this paper, different strategies for disruption management in petroleum products supply chain and suitable criteria for prioritizing them are recognized via Balanced Score Card approach measures. After that, by application of fuzzy Analytical Hierarchy Process and intuitionistic fuzzy Choquet integral operator, their priorities are specified in order to make a guideline for managers to set proper plans...
Transport
Hub airports are the ones that model networks in which most journeys go via a few central points.... more Hub airports are the ones that model networks in which most journeys go via a few central points. Famous hub airports deliver positive social and environmental impact to the communities along with economic effects. This paper is about to investigate indicators related to hub performance excellence from various angles, considering leading hub airports performance while determining the priorities in order to help airports especially in developing countries to find the way of progress. A list of Key Performance Indicators (KPIs) is prepared from the literature, which is prioritized using Best-Worst Method (BWM). The weights of these criteria are specified via application of interval type-2 fuzzy BWM. Then using five most important criteria, MACBETH (Measuring Attractiveness by a Categorical Based Evaluation TecHnique) ranking approach is used to analyse 19 Iranian international airports and find the most appropriate one for being hub airport. The results show Kish airport with the Inte...
Transport
Sustainability and resilience are important in social, economic and environmental aspects. Howeve... more Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high workload come to matter. This research tries to determine what factors encourage managers to consider airport sustainability in long-term and different situations. Such investigations are essential for a developing country like Iran, which has 54 airports under a central management system, which can help deploying selected strategies. Results of this study show that if passengers perceive the sustainability activities and ethical cores of an airport, they consider it more prestigious and become willing to reuse airport services for their future travels. They also turn out as evangelists and changes of the way people travel becomes visible on a wider scale. This can help managers to understand recent travel behaviour of airport passen...
E+M Ekonomie a Management
Journal of Air Transport Management
In this paper, sustainability of airports is considered through a multi-perspective, multi-system... more In this paper, sustainability of airports is considered through a multi-perspective, multi-system, and multi-process operation. It is explored how an extension of fuzzy dynamic network performance measurement approach helps to determine the efficiency performance of an airport system. In this way, a three-pronged approach is intended which considers the internal functions of an airport, functions affecting the community and functions related to the passengers simultaneously. This novel combination makes it possible to have a comprehensive evaluation of airports' performance. Besides, fuzzy extension of SBM dynamic network approach makes it possible to deal better with the vagueness of variables during analysis. So, this extension is valuable from both technical and conceptual aspects which in turn provide useful information and insights for the future design of holistic strategies connected with sustainable development of airports where ever they are.
Increasing need for education in the world today, public inaccessibility to educational instituti... more Increasing need for education in the world today, public inaccessibility to educational institutions, the limitation of financial resources and high cost of training altogether result in the formation of new style of learning and education which e-learning is one of the most important one amongst the other methods. This study has discussed the effective factors in acceptance of e-learning system by employees. Based on these effective factors, a model has been made to evaluate the general elements of individual and organization. With implementation of this model and looking into hypotheses, with using the Partial Least Square (PLS) method and sampling the existing employees in car spare parts manufacturers that apply the concept of e-learning, we found that in the confidence level of 99% ease of perceived use, subjective norms and perceived usefulness have a positive and significant effect on behavioral intentions of each person and make he/ she more desirable to accept the e-learnin...
American Journal of Applied Sciences, 2014
This study aims to identify the relation between corporate identity mix, perceived quality on cus... more This study aims to identify the relation between corporate identity mix, perceived quality on customers' behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and corporate reputation. Statistical analysis of the formulated hypotheses leads us to the conclusion that the influence of identity mix on corporate image and other correlations showed in the primary model could not be denied. Confirmatory Factor Analysis (CFA) was executed and, as a result, established that all fitting indexes are in an immaculate condition and factor loadings are significant when the confidence level is 95%. So, the primary model of the survey will be supplemented with some new relations. It appears that the corporate identity mix can directly affect the brand equity, corporate reputation and perceived identity, besides, corporate image and corporate reputation directly affect the brand equity. The upshot of the MICMAC analysis on corporate identity mix variables shows that corporate characteristic and culture play a key role in this system.
American Journal of Agricultural and Biological Sciences, 2014
Industrialists and researchers now realize the importance of preserving the environment and princ... more Industrialists and researchers now realize the importance of preserving the environment and principles related to. Sustainable protection can be achieved by protection of environment. Such factors encourage manufacturers to adhere principles of ecological production. In this way, study of factors effective in success of green supply chain management can be really helpful. Assistance to manufacturers having a successful green supply chain is an incentive for this study. Results of this study shed the light on the matter that activities based on green supply chain management approach and external driving factors can affect the efficiency of whole of the supply chain. This means that Industrialists' activities must be in accordance with the principles of environmental protection and they should consider external pressures in order to remain competitive in business world. Besides, results show that environmental regulations, green purchasing and green design are the sub-components that can affect the entire system. However, other sub-components that can have a role in the success of green supply chain management take affection of the whole system instead of influencing it.