Anne Ellerup Nielsen | Aarhus University; School of Business and Social Sciences (original) (raw)

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Books by Anne Ellerup Nielsen

Research paper thumbnail of Intern kommunikation under forandring

Papers by Anne Ellerup Nielsen

Research paper thumbnail of Jens Hare Hansen: Fagsproglig kommunikation i tekniske brochurer. En undersøgelse af udvalgt informationsmateriale fra landbrugsmaskinesektoren. Aalborg, 1992

HERMES - Journal of Language and Communication in Business, 2015

Research paper thumbnail of Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy

This issue provides an overview of stakeholder theory and corporate identity scholarship marshall... more This issue provides an overview of stakeholder theory and corporate identity scholarship marshalling insights from the corporate marketing and corporate communications fields. In examining the corporate identity-stakeholder interface the authors compare and contrast endogeneous and exogenous approaches to the territory. The first, endogeneous and institutional, approach represents the orthodox and dominant perspective which focusses on an organization’s inherent corporate identity traits, ethos, and capabilities: an approach informed, in part, by stakeholder theory. The second, exogenous and relationnal, approach exemplies a critical and construcionist perspective where corporate identities are seen to be constituted by interactions with stakeholders. It is argued that both perspectives can be of value in comprehending contemporary organisations.

Research paper thumbnail of CSR Communication and Organizational Leadership: How Does CSR Communication Contribute to Responsible Organizational Leadership?

Routledge eBooks, Oct 3, 2022

Research paper thumbnail of Engaging stakeholders in corporate volunteering

Research paper thumbnail of CSR communication: <i>quo vadis</i>?

Corporate Communications: An International Journal, Apr 24, 2013

Emerald is a global publisher linking research and practice to the benefit of society. The compan... more Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Research paper thumbnail of CSR Communication Conference, 2011: proceedings

Laura illia, almudena gonzalez del Valle Brena, Belen rodriguez canovas, stefania romenti, and st... more Laura illia, almudena gonzalez del Valle Brena, Belen rodriguez canovas, stefania romenti, and stelios Zyglidopolous social responsibility as an empty signifier in media discourses ..

Research paper thumbnail of Guest Editors’ Introduction

International Studies of Management & Organization, 2016

This issue provides an overview of stakeholder theory and corporate identity scholarship marshall... more This issue provides an overview of stakeholder theory and corporate identity scholarship marshalling insights from the corporate marketing and corporate communications fields. In examining the corporate identity-stakeholder interface the authors compare and contrast endogeneous and exogenous approaches to the territory. The first, endogeneous and institutional, approach represents the orthodox and dominant perspective which focusses on an organization's inherent corporate identity traits, ethos, and capabilities: an approach informed, in part, by stakeholder theory. The second, exogenous and relationnal, approach exemplies a critical and construcionist perspective where corporate identities are seen to be constituted by interactions with stakeholders. It is argued that both perspectives can be of value in comprehending contemporary organisations.

Research paper thumbnail of Responsible Consumers or Consuming Responsibility?

... Britta Timm Knudsen a , Anne Ellerup Nielsen b* , Sophie Esmann Andersen b , Trine SusanneJoh... more ... Britta Timm Knudsen a , Anne Ellerup Nielsen b* , Sophie Esmann Andersen b , Trine SusanneJohansen b , Carsten Stage a a Nordic Institute, University of Aarhus ... representative Bobby Shriver, as a new approach to generating awareness and ensuring ...

Research paper thumbnail of Den argumentative teksttype i reklamer

HERMES - Journal of Language and Communication in Business, 2017

The text-typology model developed by Jean-Michel Adam is one of the most well-defined and operati... more The text-typology model developed by Jean-Michel Adam is one of the most well-defined and operational models if one wants to categorize whole texts or text fragments into smaller units. Given that a texttype is the result of specific functional and structural relations between micro- and macropropositions, it is a multicriterial model which takes into account both the syntactic, semantic and pragmatic features of texts. How-ever, the model seems to offer some problems in establishing the limits between the argumentative and the descriptive text type. This imprecision is apparently due to the lack of distinction between the discourse potential of evaluative and referential pro-positions. This problem will be demonstrated on examples from the genre of ad-vertising material which, because of its persuasive purpose, is particularly rich in argumentative features.

Research paper thumbnail of Argumentative Strategies in French Company Brochures

HERMES - Journal of Language and Communication in Business, 2017

Research paper thumbnail of Markedskommunikation og PR

Research paper thumbnail of International markedskommunikation i en hypermoderne verden

Research paper thumbnail of Essais sur l'argumentation. Introduction linguistique à l'étude de la parole argumentative

Research paper thumbnail of Copyright © 2007, Association for Business Communication CSR Communication A SME-oriented Approach

A case study of Danish SME managers ’ understanding of CSR and CSR communication conducted in the... more A case study of Danish SME managers ’ understanding of CSR and CSR communication conducted in the beginning of 2007 concluded that CSR communication in SMEs is a practice rather than a corporate strategy (Nielsen & Thomsen, 2007b). SMEs still have a

Research paper thumbnail of CSR Communication – An Emerging Field. The Editors’ Preface

HERMES - Journal of Language and Communication in Business, 2017

CSR Communication-An Emerging Field The Editors' Preface CSR communication is an emerging fi eld ... more CSR Communication-An Emerging Field The Editors' Preface CSR communication is an emerging fi eld of research and practice, which has grown considerably during the last 10 to 15 years along with stakeholders' increasing pressure on corporations to contribute to society by integrating CSR policies and activities into their strategy. Associated with stakeholder management, CSR communication may be defi ned as "a process of anticipating stakeholders' expectations, articulation of CSR policy and managing of different organization communication tools designed to provide true and transparent information about a company's or a brand's integration of its business operations, social and environmental concerns, and interactions with stakeholders" (Podnar 2008: 75). Following this defi nition, CSR communication is concerned with integrating communication and implementation processes of CSR from the strategic to the operational level. Although it is not a new discipline, CSR communication is still a complex interdisciplinary fi eld for researchers to outline and defi ne in terms of exploring appropriate communication theories, models and concepts. CSR communication also keeps challenging practitioners in terms of anchoring CSR to strategic communication planning, developing appropriate communication and message strategies, selecting genres and channels that are in line with the communication affordances and potentials embedded in new media, etc. The ethical dilemma embedded in CSR and CSR communication, focusing on how to associate instrumental and moral motives, contradictory demands from stakeholders and navigate the jungle of upcoming standards and procedures, make CSR communication a delicate and controversial issue (e.g. Schlegelmilch/ Pollach 2005; Morsing et al. 2008). One response to these discrepancies is the emergence of a new steam of hypocrisy literature positioning CSR communication as a dynamic fi eld that calls for more sincerity based methods (Fassin/Buelens 2011) or takes into account that reaching 100 % transparency and achieving a perfect match between what companies do and say in CSR is an illusion (Christensen/Cheney 2011). The fi rst International CSR Communication Conference, which was hosted by the University of Amsterdam in October 2011, provided an interesting overview of the crossed boundaries and interdisciplinarity of the fi eld. It gathered distinguished researchers, PhD students, and practitioners. A collection of papers demonstrating the broad variety of topics and issues that form the heart of or are related to CSR communication were presented at the conference: CSR communication theories & concepts, CSR and brand/reputation management, CSR and consumer empowerment, CSR communication across cultures, CSR and social media to mention but a few. The theme section of this issue thus gives a rough picture of the variety of topics and issues that constitute CSR communication. The fi rst paper Scepticism in CSR Advertisements (Francisca Farache) investigates the level of substantial information provided in CSR advertisements from four socioeconomic magazines in the context of Brazil and the UK. It is demonstrated that half of the companies investigated tend

Research paper thumbnail of CSR and Communication: The Communication of the Ethical Position of an Organization, Special Issue

Research paper thumbnail of Corporate Reporting: An Integrated Approach to Legitimacy Claims

With the increasing pressure on companies to engage in corporate social responsibility (CSR), it ... more With the increasing pressure on companies to engage in corporate social responsibility (CSR), it is paramount for businesses and organizations to gain social legitimacy through building trust and credibility towards their stakeholders. Corporate reporting is a major tool whereby they can demonstrate their transparency and their will to contribute to society. However, reporting is often addressed as a narrow and restricted discipline based on specific areas of communication like financial and CSR communication, which potentially can lead to “disconnected reporting”. The aim of this paper is to address reporting within a framework of corporate communication, introducing the concept of corporate reporting as “an issue of integration” and to discuss the opportunities and challenges of corporate reporting as a driver for gaining social legitimacy. Recent research in corporate reporting and the development of standards by distinguished reporting agencies (e.g., Klynveld Peat Marwick Goerdeler (KPMG), A4S, PricewaterhouseCoopers (PwC)) seem to support this position, arguing that integrated reporting is “the way forward”. Accordingly, the authors conclude that there is a need to include a broader range of aspects in the corporate reporting literature applying a strategic integrated approach by which corporate reporting may more explicitly help businesses and organizations gain social legitimacy towards their internal and external stakeholders.

Research paper thumbnail of Do Companies care about the environment and do they dare communicate it?

Research paper thumbnail of Firmabrochurens retorik - i tekst og billeder

Research paper thumbnail of Intern kommunikation under forandring

Research paper thumbnail of Jens Hare Hansen: Fagsproglig kommunikation i tekniske brochurer. En undersøgelse af udvalgt informationsmateriale fra landbrugsmaskinesektoren. Aalborg, 1992

HERMES - Journal of Language and Communication in Business, 2015

Research paper thumbnail of Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy

This issue provides an overview of stakeholder theory and corporate identity scholarship marshall... more This issue provides an overview of stakeholder theory and corporate identity scholarship marshalling insights from the corporate marketing and corporate communications fields. In examining the corporate identity-stakeholder interface the authors compare and contrast endogeneous and exogenous approaches to the territory. The first, endogeneous and institutional, approach represents the orthodox and dominant perspective which focusses on an organization’s inherent corporate identity traits, ethos, and capabilities: an approach informed, in part, by stakeholder theory. The second, exogenous and relationnal, approach exemplies a critical and construcionist perspective where corporate identities are seen to be constituted by interactions with stakeholders. It is argued that both perspectives can be of value in comprehending contemporary organisations.

Research paper thumbnail of CSR Communication and Organizational Leadership: How Does CSR Communication Contribute to Responsible Organizational Leadership?

Routledge eBooks, Oct 3, 2022

Research paper thumbnail of Engaging stakeholders in corporate volunteering

Research paper thumbnail of CSR communication: <i>quo vadis</i>?

Corporate Communications: An International Journal, Apr 24, 2013

Emerald is a global publisher linking research and practice to the benefit of society. The compan... more Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Research paper thumbnail of CSR Communication Conference, 2011: proceedings

Laura illia, almudena gonzalez del Valle Brena, Belen rodriguez canovas, stefania romenti, and st... more Laura illia, almudena gonzalez del Valle Brena, Belen rodriguez canovas, stefania romenti, and stelios Zyglidopolous social responsibility as an empty signifier in media discourses ..

Research paper thumbnail of Guest Editors’ Introduction

International Studies of Management & Organization, 2016

This issue provides an overview of stakeholder theory and corporate identity scholarship marshall... more This issue provides an overview of stakeholder theory and corporate identity scholarship marshalling insights from the corporate marketing and corporate communications fields. In examining the corporate identity-stakeholder interface the authors compare and contrast endogeneous and exogenous approaches to the territory. The first, endogeneous and institutional, approach represents the orthodox and dominant perspective which focusses on an organization's inherent corporate identity traits, ethos, and capabilities: an approach informed, in part, by stakeholder theory. The second, exogenous and relationnal, approach exemplies a critical and construcionist perspective where corporate identities are seen to be constituted by interactions with stakeholders. It is argued that both perspectives can be of value in comprehending contemporary organisations.

Research paper thumbnail of Responsible Consumers or Consuming Responsibility?

... Britta Timm Knudsen a , Anne Ellerup Nielsen b* , Sophie Esmann Andersen b , Trine SusanneJoh... more ... Britta Timm Knudsen a , Anne Ellerup Nielsen b* , Sophie Esmann Andersen b , Trine SusanneJohansen b , Carsten Stage a a Nordic Institute, University of Aarhus ... representative Bobby Shriver, as a new approach to generating awareness and ensuring ...

Research paper thumbnail of Den argumentative teksttype i reklamer

HERMES - Journal of Language and Communication in Business, 2017

The text-typology model developed by Jean-Michel Adam is one of the most well-defined and operati... more The text-typology model developed by Jean-Michel Adam is one of the most well-defined and operational models if one wants to categorize whole texts or text fragments into smaller units. Given that a texttype is the result of specific functional and structural relations between micro- and macropropositions, it is a multicriterial model which takes into account both the syntactic, semantic and pragmatic features of texts. How-ever, the model seems to offer some problems in establishing the limits between the argumentative and the descriptive text type. This imprecision is apparently due to the lack of distinction between the discourse potential of evaluative and referential pro-positions. This problem will be demonstrated on examples from the genre of ad-vertising material which, because of its persuasive purpose, is particularly rich in argumentative features.

Research paper thumbnail of Argumentative Strategies in French Company Brochures

HERMES - Journal of Language and Communication in Business, 2017

Research paper thumbnail of Markedskommunikation og PR

Research paper thumbnail of International markedskommunikation i en hypermoderne verden

Research paper thumbnail of Essais sur l'argumentation. Introduction linguistique à l'étude de la parole argumentative

Research paper thumbnail of Copyright © 2007, Association for Business Communication CSR Communication A SME-oriented Approach

A case study of Danish SME managers ’ understanding of CSR and CSR communication conducted in the... more A case study of Danish SME managers ’ understanding of CSR and CSR communication conducted in the beginning of 2007 concluded that CSR communication in SMEs is a practice rather than a corporate strategy (Nielsen & Thomsen, 2007b). SMEs still have a

Research paper thumbnail of CSR Communication – An Emerging Field. The Editors’ Preface

HERMES - Journal of Language and Communication in Business, 2017

CSR Communication-An Emerging Field The Editors' Preface CSR communication is an emerging fi eld ... more CSR Communication-An Emerging Field The Editors' Preface CSR communication is an emerging fi eld of research and practice, which has grown considerably during the last 10 to 15 years along with stakeholders' increasing pressure on corporations to contribute to society by integrating CSR policies and activities into their strategy. Associated with stakeholder management, CSR communication may be defi ned as "a process of anticipating stakeholders' expectations, articulation of CSR policy and managing of different organization communication tools designed to provide true and transparent information about a company's or a brand's integration of its business operations, social and environmental concerns, and interactions with stakeholders" (Podnar 2008: 75). Following this defi nition, CSR communication is concerned with integrating communication and implementation processes of CSR from the strategic to the operational level. Although it is not a new discipline, CSR communication is still a complex interdisciplinary fi eld for researchers to outline and defi ne in terms of exploring appropriate communication theories, models and concepts. CSR communication also keeps challenging practitioners in terms of anchoring CSR to strategic communication planning, developing appropriate communication and message strategies, selecting genres and channels that are in line with the communication affordances and potentials embedded in new media, etc. The ethical dilemma embedded in CSR and CSR communication, focusing on how to associate instrumental and moral motives, contradictory demands from stakeholders and navigate the jungle of upcoming standards and procedures, make CSR communication a delicate and controversial issue (e.g. Schlegelmilch/ Pollach 2005; Morsing et al. 2008). One response to these discrepancies is the emergence of a new steam of hypocrisy literature positioning CSR communication as a dynamic fi eld that calls for more sincerity based methods (Fassin/Buelens 2011) or takes into account that reaching 100 % transparency and achieving a perfect match between what companies do and say in CSR is an illusion (Christensen/Cheney 2011). The fi rst International CSR Communication Conference, which was hosted by the University of Amsterdam in October 2011, provided an interesting overview of the crossed boundaries and interdisciplinarity of the fi eld. It gathered distinguished researchers, PhD students, and practitioners. A collection of papers demonstrating the broad variety of topics and issues that form the heart of or are related to CSR communication were presented at the conference: CSR communication theories & concepts, CSR and brand/reputation management, CSR and consumer empowerment, CSR communication across cultures, CSR and social media to mention but a few. The theme section of this issue thus gives a rough picture of the variety of topics and issues that constitute CSR communication. The fi rst paper Scepticism in CSR Advertisements (Francisca Farache) investigates the level of substantial information provided in CSR advertisements from four socioeconomic magazines in the context of Brazil and the UK. It is demonstrated that half of the companies investigated tend

Research paper thumbnail of CSR and Communication: The Communication of the Ethical Position of an Organization, Special Issue

Research paper thumbnail of Corporate Reporting: An Integrated Approach to Legitimacy Claims

With the increasing pressure on companies to engage in corporate social responsibility (CSR), it ... more With the increasing pressure on companies to engage in corporate social responsibility (CSR), it is paramount for businesses and organizations to gain social legitimacy through building trust and credibility towards their stakeholders. Corporate reporting is a major tool whereby they can demonstrate their transparency and their will to contribute to society. However, reporting is often addressed as a narrow and restricted discipline based on specific areas of communication like financial and CSR communication, which potentially can lead to “disconnected reporting”. The aim of this paper is to address reporting within a framework of corporate communication, introducing the concept of corporate reporting as “an issue of integration” and to discuss the opportunities and challenges of corporate reporting as a driver for gaining social legitimacy. Recent research in corporate reporting and the development of standards by distinguished reporting agencies (e.g., Klynveld Peat Marwick Goerdeler (KPMG), A4S, PricewaterhouseCoopers (PwC)) seem to support this position, arguing that integrated reporting is “the way forward”. Accordingly, the authors conclude that there is a need to include a broader range of aspects in the corporate reporting literature applying a strategic integrated approach by which corporate reporting may more explicitly help businesses and organizations gain social legitimacy towards their internal and external stakeholders.

Research paper thumbnail of Do Companies care about the environment and do they dare communicate it?

Research paper thumbnail of Firmabrochurens retorik - i tekst og billeder

Research paper thumbnail of The communicative stance of CSR: reflections on the value of CSR communication

Corporate Communications: An International Journal, 2017

Purpose The purpose of this paper is to introduce the third special issue on corporate social res... more Purpose The purpose of this paper is to introduce the third special issue on corporate social responsibility communication (CSRCom). In this editorial, the authors take the opportunity to share the latest knowledge, research and insights on CSRCom as presented at the third International CSR Communication Conference held in Ljubljana 17-19 September 2015. Design/methodology/approach Many efforts have been made to map the research field of CSRCom. Two major ontological streams seem to stand out in CSRCom research: functionalism vs constructivism. In this editorial, the authors describe each of them, address the factors which contributed to their implementation within the CSRCom field and provide a rationale for bridging the two approaches. Findings The papers selected for the issue demonstrate that recent studies of CSRCom are anchored both in functionalism and constructivism but that the attention towards using CSRCom in organisational processes of collaboration and networking is gro...