Nia Sarinastiti | Atma Jaya Catholic University of Indonesia (original) (raw)

Papers by Nia Sarinastiti

Jurnal InterAct, 2012

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola,berkelanjutan untuk mempengaruhi k... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola,berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasi-organisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra,dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku,atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evaluasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisis kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

Uses and gratifi cation theory stated that audiences have media-related needs and they will use m... more Uses and gratifi cation theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this also apply to new media? According to Ruggeiro (2000) new media has some characteristic that is interactivity, demassifi cation, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media to satisfy their needs will be greater because they can choose more freely what to do with new media in accordance with their needs. One of the audience's motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual pleasure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as 'male gaze' which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how 'male gaze' is performed as visual consumption on YouTube as means of escapism.

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi ... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasiorganisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra, dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku, atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan, strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evalusasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisa kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

Advertising and other kinds of promotional strategies are no longer able to stand individually. T... more Advertising and other kinds of promotional strategies are no longer able to stand individually. There is one important essence: 'Trust'. Marketing Public Relations (MPR) is believed to be the strong key of credibility and capable of becoming the main driver for promotional strategies and advertising. This paper strongly emphasizes the power of marketing public relations which not merely aims awareness as its goal, but using awareness to penetrate into the consumer decision-making process. Chevrolet Spin is a new high-involvement product, manufactured by Indonesian for Indonesian. It has been a legendary product which brought PT General Motors (GM) Indonesia into the list of Top 10 car makers in Indonesia. Regardless the 'new' status, consumers were brave enough to choose Chevrolet Spin as their vehicle. This qualitative research was done through analysis of news and online journals and interviews with consumers. The conclusion shows that marketing public relations certainly has a strong role in consumer decision-making process, but still need to be complemented with other strategies, using elements in the Integrated Marketing Communication mix.

Women at rural area should be empowered in order to help family income. In some cases, they have ... more Women at rural area should be empowered in order to help family income. In some cases, they have a productive activity to help in increasing the family income; such as having a small home industry, etc. Therefore, in supporting their economic activity, media or Information Communication Technology (ICT) is not significantly becoming a point to raise the family income or to improve the quality of society development. While in some countries, ICT is part of poverty reduction program, could help in increasing the family economy and also is used by women for their productive activities. Thus, it is also needed the women's role, while so far, it is not calculated in. This paper is to explore about how media ICT could be part of women empowerment in helping to improve their family income especially for rural area. The result shown that in some developing countries, ICT has benefit for women in improving the family income.

The development of Information Communication Technology (ICT) has given the opportunity to be abl... more The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless there is still a debate on the effectiveness and efficiency of this model during the implementation on the field. The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/ industry it does and the communication objective it chooses.

Every public corporations must provide a published report that describes their financial and op... more Every public corporations must provide a published report that describes their financial and operational performances as a responsibility to their stakeholders. In Indonesia, corporate reporting is closely regulated by the government agency, OJK (Otoritas Jasa Keuangan) or Financial Services Authority of Indonesia.The transformation of corporate reporting as a channel and medium for corporations and their stakeholders to communicate involves technological advances which are related to internet-based communication and media technologies and other information technologies. This journal discloses the development of annual report in several aspects such as function, development, and relevant theories observation which is pertinent to corporatereporting in Indonesia, in relation to Diffusion of Innovation Theory which attempts to explain the characteristics of innovation which influences the process of adoption of digital annual report.Research was done by conducting a study on the main theory, which is the base of Diffusion of Innovation Theory, and two journals which adopted the Diffusion of Base Innovation Theory and focusing on the innovation’s characteristic and quality. The two applied research methods are based on two journals; Mobile Banking Adoption : Application of Diffusion of Innovation Theory oleh Jabri & Sohail (2012) and Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation oleh Moore & Benbasat (1991). Results which are concluded from comparing the two models of Diffusion of Innovation Theory and adopt it into new model of adjusted Diffusion of Innovation Theory that related with Digital Annual Report as a Innovation. The Identification of the quality and characteristics of digital annual report innovation in the form of variables and indicators, which influence the process of adoption, could be used as materials in qualitative and quantitative research. The results are variables of innovation quality of annual digital report complete with all indicators representing each of the characteristics that have been adapted in the context of digital annual report so the result is a ready-to-use research instrument that can be used to measure the factors that influence satisfaction in using of digital annual report.

InterAt, Nov 11, 2013

This research discussed the strategy and implementation of a CSR program focusing on the roll-... more This research discussed the strategy and implementation of a CSR program focusing on the roll-over credit or capital loan for Micro, Small and Medium Enterprises byPT. Indocement Tunggal Prakarsa Tbk Citeureup (Indocement). The program distributes to villages around the company‘s operational activities. The research applied a framework based on the CSR concept relevant to corporate social marketing for community development, economic impact andtriple bottom line. The qualitative method research conducted observation and in-depth interviews to relevant company representatives and beneficiaries. The result indicated that CSR strategy and implementation at Indocement has been able to mirror the triple bottom line concept, which means that some of its profit is used for community development in its surrounding area. The program has also provided direct and indirect economic impact to the communities.

InterAct, 2017

The objective of this research is to review the effects of an integrity campaign during the natio... more The objective of this research is to review the effects of an integrity campaign during the national examination for elementary until high school students. For two years, 2015 and 2016, the Ministry of Education and Culture conducted a campaign that focused on an effort to decrease cheating during examinations by placing the responsibility to each of the municipal/regency throughout Indonesia. The theme "Prestasi penting, jujur yang utama" or in short "Prestige is important, but honesty is first" received many responses, including government officials who are shocked on the results of their schools. The theoretical approach is using Smith's evaluation of awareness, acceptance and action objectives to help understand government communication efforts in changing the mindset and behavior of its stakeholders. The research method focuses on qualitative data, which are anecdotes (through interviews and documents) and observations, supported by response data managed by the Ministry of Education and Culture for 2015 and 2016 campaigns. The findings of the research indicated that all hierarchy of objectives were reached; and therefore, the campaign was effective

The background of this research is based on the limited qualitative evaluation of HIV prevention ... more The background of this research is based on the limited qualitative evaluation of HIV prevention campaign conducted by the Indonesia National AIDS Commission. This thesis demonstrates the importance of conducting evaluation in any communication campaigns. Drawing on P-Process framework and Steps to Behavioral Change, this study examines impact of HIV Counseling &Testing brochure towards female sex workers in Jakarta province. Five elements are administered to evaluate the expected changes: knowledge, approval, intention, practice and advocacy. In addition, the element feedback is aimed to accommodate considerations. The research applied qualitative approach, study case method and in depth interviews towards nine sources to gather information. The result of this research suggests that despite of the positive acceptance from the key affected population, Indonesia National AIDS Commission requires to strengthen planning management, development and testing communication materials.

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi ... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasiorganisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra, dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku, atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan, strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evalusasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisa kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

The future of youth in any emerging countries has received attention from various stakeholders, i... more The future of youth in any emerging countries has received attention from various stakeholders, including government, corporations and non-governmental organizations. The reason is that globalization creates competition and that competitiveness does not take a day to build. The concern also arises from regionalization, for example the upcoming ASEAN Economic Community, whereas all individuals are considered borderless in regards to employment and specifically skills. How can countries, regardless of state-non state organizations empower youth by providing skills development? Accenture and Indonesia Business Links (IBL)-an NGO specifically focus on CSR-partnered to develop an empowerment model for youth, by using a pilot in Karawang, West Java. Through a simple survey and focus group discussions with stakeholders, Accenture and IBL produced a model that would be able to facilitate entrepreneurship and employability. Although the finding indicates that employability is still the main concern of youth rather than entrepreneurship, the model can be used as the basis for corporations deciding on which program to focus.

Coverage: Journal of Strategic Communication, Mar 13, 2023

Scandinavian Journal of Information Systems, 2023

Coverage: Journal of Strategic Communication, Mar 13, 2023

ASPIRATION Journal, Mar 30, 2022

Since the pandemic, remote work is the only option to keep people's productivity outside of the w... more Since the pandemic, remote work is the only option to keep people's productivity outside of the workplace. At first, people were happy to not be having to commute, spending more time at home, and having extra hours to do interesting activities not related to work. But that did not last long. Approximately six months later indicate changes to mental states. The aim of this research is to understand the relations of remote work during the Covid-19 pandemic to mental health and identify activities that help to bridge mental health issues. Conceptual thinking of the research is based on social networks, social relations, lifestyle preference, social media hashtags. Research method uses social network analytics based on Netlytic.org and Gephi tools to determine the depth of the relations. The result states that remote work has relations to mental health, in which the wellbeing of individuals relates to the way they work, which hence alter the use of time to to connect to one another.

Universitas Indonesia, 2019

Jurnal InterAct, 2012

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola,berkelanjutan untuk mempengaruhi k... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola,berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasi-organisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra,dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku,atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evaluasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisis kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

Uses and gratifi cation theory stated that audiences have media-related needs and they will use m... more Uses and gratifi cation theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this also apply to new media? According to Ruggeiro (2000) new media has some characteristic that is interactivity, demassifi cation, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media to satisfy their needs will be greater because they can choose more freely what to do with new media in accordance with their needs. One of the audience's motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual pleasure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as 'male gaze' which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how 'male gaze' is performed as visual consumption on YouTube as means of escapism.

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi ... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasiorganisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra, dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku, atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan, strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evalusasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisa kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

Advertising and other kinds of promotional strategies are no longer able to stand individually. T... more Advertising and other kinds of promotional strategies are no longer able to stand individually. There is one important essence: 'Trust'. Marketing Public Relations (MPR) is believed to be the strong key of credibility and capable of becoming the main driver for promotional strategies and advertising. This paper strongly emphasizes the power of marketing public relations which not merely aims awareness as its goal, but using awareness to penetrate into the consumer decision-making process. Chevrolet Spin is a new high-involvement product, manufactured by Indonesian for Indonesian. It has been a legendary product which brought PT General Motors (GM) Indonesia into the list of Top 10 car makers in Indonesia. Regardless the 'new' status, consumers were brave enough to choose Chevrolet Spin as their vehicle. This qualitative research was done through analysis of news and online journals and interviews with consumers. The conclusion shows that marketing public relations certainly has a strong role in consumer decision-making process, but still need to be complemented with other strategies, using elements in the Integrated Marketing Communication mix.

Women at rural area should be empowered in order to help family income. In some cases, they have ... more Women at rural area should be empowered in order to help family income. In some cases, they have a productive activity to help in increasing the family income; such as having a small home industry, etc. Therefore, in supporting their economic activity, media or Information Communication Technology (ICT) is not significantly becoming a point to raise the family income or to improve the quality of society development. While in some countries, ICT is part of poverty reduction program, could help in increasing the family economy and also is used by women for their productive activities. Thus, it is also needed the women's role, while so far, it is not calculated in. This paper is to explore about how media ICT could be part of women empowerment in helping to improve their family income especially for rural area. The result shown that in some developing countries, ICT has benefit for women in improving the family income.

The development of Information Communication Technology (ICT) has given the opportunity to be abl... more The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless there is still a debate on the effectiveness and efficiency of this model during the implementation on the field. The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/ industry it does and the communication objective it chooses.

Every public corporations must provide a published report that describes their financial and op... more Every public corporations must provide a published report that describes their financial and operational performances as a responsibility to their stakeholders. In Indonesia, corporate reporting is closely regulated by the government agency, OJK (Otoritas Jasa Keuangan) or Financial Services Authority of Indonesia.The transformation of corporate reporting as a channel and medium for corporations and their stakeholders to communicate involves technological advances which are related to internet-based communication and media technologies and other information technologies. This journal discloses the development of annual report in several aspects such as function, development, and relevant theories observation which is pertinent to corporatereporting in Indonesia, in relation to Diffusion of Innovation Theory which attempts to explain the characteristics of innovation which influences the process of adoption of digital annual report.Research was done by conducting a study on the main theory, which is the base of Diffusion of Innovation Theory, and two journals which adopted the Diffusion of Base Innovation Theory and focusing on the innovation’s characteristic and quality. The two applied research methods are based on two journals; Mobile Banking Adoption : Application of Diffusion of Innovation Theory oleh Jabri & Sohail (2012) and Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation oleh Moore & Benbasat (1991). Results which are concluded from comparing the two models of Diffusion of Innovation Theory and adopt it into new model of adjusted Diffusion of Innovation Theory that related with Digital Annual Report as a Innovation. The Identification of the quality and characteristics of digital annual report innovation in the form of variables and indicators, which influence the process of adoption, could be used as materials in qualitative and quantitative research. The results are variables of innovation quality of annual digital report complete with all indicators representing each of the characteristics that have been adapted in the context of digital annual report so the result is a ready-to-use research instrument that can be used to measure the factors that influence satisfaction in using of digital annual report.

InterAt, Nov 11, 2013

This research discussed the strategy and implementation of a CSR program focusing on the roll-... more This research discussed the strategy and implementation of a CSR program focusing on the roll-over credit or capital loan for Micro, Small and Medium Enterprises byPT. Indocement Tunggal Prakarsa Tbk Citeureup (Indocement). The program distributes to villages around the company‘s operational activities. The research applied a framework based on the CSR concept relevant to corporate social marketing for community development, economic impact andtriple bottom line. The qualitative method research conducted observation and in-depth interviews to relevant company representatives and beneficiaries. The result indicated that CSR strategy and implementation at Indocement has been able to mirror the triple bottom line concept, which means that some of its profit is used for community development in its surrounding area. The program has also provided direct and indirect economic impact to the communities.

InterAct, 2017

The objective of this research is to review the effects of an integrity campaign during the natio... more The objective of this research is to review the effects of an integrity campaign during the national examination for elementary until high school students. For two years, 2015 and 2016, the Ministry of Education and Culture conducted a campaign that focused on an effort to decrease cheating during examinations by placing the responsibility to each of the municipal/regency throughout Indonesia. The theme "Prestasi penting, jujur yang utama" or in short "Prestige is important, but honesty is first" received many responses, including government officials who are shocked on the results of their schools. The theoretical approach is using Smith's evaluation of awareness, acceptance and action objectives to help understand government communication efforts in changing the mindset and behavior of its stakeholders. The research method focuses on qualitative data, which are anecdotes (through interviews and documents) and observations, supported by response data managed by the Ministry of Education and Culture for 2015 and 2016 campaigns. The findings of the research indicated that all hierarchy of objectives were reached; and therefore, the campaign was effective

The background of this research is based on the limited qualitative evaluation of HIV prevention ... more The background of this research is based on the limited qualitative evaluation of HIV prevention campaign conducted by the Indonesia National AIDS Commission. This thesis demonstrates the importance of conducting evaluation in any communication campaigns. Drawing on P-Process framework and Steps to Behavioral Change, this study examines impact of HIV Counseling &Testing brochure towards female sex workers in Jakarta province. Five elements are administered to evaluate the expected changes: knowledge, approval, intention, practice and advocacy. In addition, the element feedback is aimed to accommodate considerations. The research applied qualitative approach, study case method and in depth interviews towards nine sources to gather information. The result of this research suggests that despite of the positive acceptance from the key affected population, Indonesia National AIDS Commission requires to strengthen planning management, development and testing communication materials.

Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi ... more Sebuah kampanye persuasif merupakan suatu upaya yang terkelola, berkelanjutan untuk mempengaruhi kelompok-kelompok kepentingan atau organisasiorganisasi tertentu melalui serial pesan-pesan. Beberapa kampanye berorientasi pada produk, yang lain pada citra, dan bahkan berorientasi pada isu-isu khas. Pada kategori kampanye terakhir, komunikasi bertujuan untuk merubah perilaku, atau bertujuan mendapatkan hati dan benak publik tertentu. Topik ini memberikan pengantar umum tentang perencanaan sebuah kampanye melalui model yang mengutamakan pada penentuan tujuan, penelitian dan pengembangan, strategi dasar, mobilisasi, legitimasi, promosi, dan aktivasi. Bahasan mengenai evalusasi juga dipaparkan untuk, Diharapkan artikel ini dapat memberikan kepada pembaca dapat memiliki kemampuan untuk menganalisa kampanye persuasif dan merencanakan dan mengelola kampanye sederhana secara sendiri.

The future of youth in any emerging countries has received attention from various stakeholders, i... more The future of youth in any emerging countries has received attention from various stakeholders, including government, corporations and non-governmental organizations. The reason is that globalization creates competition and that competitiveness does not take a day to build. The concern also arises from regionalization, for example the upcoming ASEAN Economic Community, whereas all individuals are considered borderless in regards to employment and specifically skills. How can countries, regardless of state-non state organizations empower youth by providing skills development? Accenture and Indonesia Business Links (IBL)-an NGO specifically focus on CSR-partnered to develop an empowerment model for youth, by using a pilot in Karawang, West Java. Through a simple survey and focus group discussions with stakeholders, Accenture and IBL produced a model that would be able to facilitate entrepreneurship and employability. Although the finding indicates that employability is still the main concern of youth rather than entrepreneurship, the model can be used as the basis for corporations deciding on which program to focus.

Coverage: Journal of Strategic Communication, Mar 13, 2023

Scandinavian Journal of Information Systems, 2023

Coverage: Journal of Strategic Communication, Mar 13, 2023

ASPIRATION Journal, Mar 30, 2022

Since the pandemic, remote work is the only option to keep people's productivity outside of the w... more Since the pandemic, remote work is the only option to keep people's productivity outside of the workplace. At first, people were happy to not be having to commute, spending more time at home, and having extra hours to do interesting activities not related to work. But that did not last long. Approximately six months later indicate changes to mental states. The aim of this research is to understand the relations of remote work during the Covid-19 pandemic to mental health and identify activities that help to bridge mental health issues. Conceptual thinking of the research is based on social networks, social relations, lifestyle preference, social media hashtags. Research method uses social network analytics based on Netlytic.org and Gephi tools to determine the depth of the relations. The result states that remote work has relations to mental health, in which the wellbeing of individuals relates to the way they work, which hence alter the use of time to to connect to one another.

Universitas Indonesia, 2019