Inna Piven | The University of Auckland (original) (raw)

Papers by Inna Piven

IGI Global eBooks, 2018

Social media use is prevalent throughout the world and is now commonplace in higher education. Th... more Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

Global Perspectives on Social Media in Tertiary Learning and Teaching, 2018

Social media use has become ubiquitous in the everyday lives of many people around the world. Com... more Social media use has become ubiquitous in the everyday lives of many people around the world. Combined with smartphones, these interactive websites provide a vast array of new activities and immediate access to a world of information for both teachers and students. Research into the use of social media in educational practice is growing. In this chapter, the authors examine the use of social media from the perspective of lecturers and learning designers in a tertiary education institute in New Zealand. Data from a qualitative, interview-based research investigation highlights three key themes: 1) the use of social media as a course management tool; 2) the use of social media to enhance student centered learning; and 3) the need for institutional support for using social media in educational contexts.

The Stats Growth of social media 2012-2016, USA Definitions of social media Reference

The SAGE Handbook of Digital Marketing

Global Perspectives on Social Media in Tertiary Learning and Teaching, 2018

The case explores international students' learning experiences with Facebook-based activities... more The case explores international students' learning experiences with Facebook-based activities within the eight-week study term known as the intensive mode of course delivery. By implementing participant observation and two asynchronous Facebook focus groups, the study investigates the potential values of Facebook for learning from international students' perspective. In addition, the case looks at the challenges faced by students and discusses key factors that may impact international students' experiences with courses that incorporate Facebook as a learning tool. The research is framed in the context of New Zealand tertiary education and intended as a contribution to the emerging body of educational research on social media.

The emergence of social media is challenging the conceptualization of the brand. This paper devel... more The emergence of social media is challenging the conceptualization of the brand. This paper develops a conceptual model of the consumption of brands in Social Media Community (SMC). The research triangulates a social media focus group and face-to-face interviews. This study identifies five core drivers of brand consumption in a SMC articulated in the Five Sources Model. Managerial implications are discussed.

Advances in Educational Technologies and Instructional Design

Social media use is prevalent throughout the world and is now commonplace in higher education. Th... more Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, 2000

Journal of Retailing and Consumer Services, 2014

The emergence of social media is challenging the ways that marketing academics and practitioners ... more The emergence of social media is challenging the ways that marketing academics and practitioners conceptualize and manage brands. This research explores the consumers׳ specific motivations for the purpose and structure of the consumption of brands in social media community

Books by Inna Piven

Global perspectives on social media in teaching and learning: Emerging research and opportunities, 2018

The case explores international students' learning experiences with Facebook-based activities wit... more The case explores international students' learning experiences with Facebook-based activities within the eight-week study term known as the intensive mode of course delivery. By implementing participant observation and two asynchronous Facebook focus groups, the study investigates the potential values of Facebook for learning from international students' perspective. In addition, the case looks at the challenges faced by students and discusses key factors that may impact international students' experiences with courses that incorporate Facebook as a learning tool. The research is framed in the context of New Zealand tertiary education and intended as a contribution to the emerging body of educational research on social media.

Analyzing strategic role of social networking in firms growth and productivity, 2016

The purpose of this chapter is to introduce the Five-Sources Model of Brand Value that illustrate... more The purpose of this chapter is to introduce the Five-Sources Model of Brand Value that illustrates the importance of functional, emotional, self-oriented, social, and relational brand consumption experiences helping different organisations get a clear sense of where they can add value to their marketing communication strategies on social media. The model is consumer-centered and is grounded in consumers' experiences collected through interviews and Facebook focus group. This chapter is based on an ongoing project that first started as a Masters research in 2011. It has continued with conferences and academic papers, in conjunction with consulting and lecturing on social media applications in New Zealand business and education context.

IGI Global eBooks, 2018

Social media use is prevalent throughout the world and is now commonplace in higher education. Th... more Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

Global Perspectives on Social Media in Tertiary Learning and Teaching, 2018

Social media use has become ubiquitous in the everyday lives of many people around the world. Com... more Social media use has become ubiquitous in the everyday lives of many people around the world. Combined with smartphones, these interactive websites provide a vast array of new activities and immediate access to a world of information for both teachers and students. Research into the use of social media in educational practice is growing. In this chapter, the authors examine the use of social media from the perspective of lecturers and learning designers in a tertiary education institute in New Zealand. Data from a qualitative, interview-based research investigation highlights three key themes: 1) the use of social media as a course management tool; 2) the use of social media to enhance student centered learning; and 3) the need for institutional support for using social media in educational contexts.

The Stats Growth of social media 2012-2016, USA Definitions of social media Reference

The SAGE Handbook of Digital Marketing

Global Perspectives on Social Media in Tertiary Learning and Teaching, 2018

The case explores international students' learning experiences with Facebook-based activities... more The case explores international students' learning experiences with Facebook-based activities within the eight-week study term known as the intensive mode of course delivery. By implementing participant observation and two asynchronous Facebook focus groups, the study investigates the potential values of Facebook for learning from international students' perspective. In addition, the case looks at the challenges faced by students and discusses key factors that may impact international students' experiences with courses that incorporate Facebook as a learning tool. The research is framed in the context of New Zealand tertiary education and intended as a contribution to the emerging body of educational research on social media.

The emergence of social media is challenging the conceptualization of the brand. This paper devel... more The emergence of social media is challenging the conceptualization of the brand. This paper develops a conceptual model of the consumption of brands in Social Media Community (SMC). The research triangulates a social media focus group and face-to-face interviews. This study identifies five core drivers of brand consumption in a SMC articulated in the Five Sources Model. Managerial implications are discussed.

Advances in Educational Technologies and Instructional Design

Social media use is prevalent throughout the world and is now commonplace in higher education. Th... more Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, 2000

Journal of Retailing and Consumer Services, 2014

The emergence of social media is challenging the ways that marketing academics and practitioners ... more The emergence of social media is challenging the ways that marketing academics and practitioners conceptualize and manage brands. This research explores the consumers׳ specific motivations for the purpose and structure of the consumption of brands in social media community

Global perspectives on social media in teaching and learning: Emerging research and opportunities, 2018

The case explores international students' learning experiences with Facebook-based activities wit... more The case explores international students' learning experiences with Facebook-based activities within the eight-week study term known as the intensive mode of course delivery. By implementing participant observation and two asynchronous Facebook focus groups, the study investigates the potential values of Facebook for learning from international students' perspective. In addition, the case looks at the challenges faced by students and discusses key factors that may impact international students' experiences with courses that incorporate Facebook as a learning tool. The research is framed in the context of New Zealand tertiary education and intended as a contribution to the emerging body of educational research on social media.

Analyzing strategic role of social networking in firms growth and productivity, 2016

The purpose of this chapter is to introduce the Five-Sources Model of Brand Value that illustrate... more The purpose of this chapter is to introduce the Five-Sources Model of Brand Value that illustrates the importance of functional, emotional, self-oriented, social, and relational brand consumption experiences helping different organisations get a clear sense of where they can add value to their marketing communication strategies on social media. The model is consumer-centered and is grounded in consumers' experiences collected through interviews and Facebook focus group. This chapter is based on an ongoing project that first started as a Masters research in 2011. It has continued with conferences and academic papers, in conjunction with consulting and lecturing on social media applications in New Zealand business and education context.