Skender Bruçaj | BEDER University (original) (raw)
Papers by Skender Bruçaj
Open Journal of Business and Management
Nowadays, the rapid development of technology has revolutionized global business. These changes i... more Nowadays, the rapid development of technology has revolutionized global business. These changes in computer and communication technologies have made it possible for businesses to directly reach customers anywhere in the world. Therefore, economies of many countries are based on international trade. The traditional way of dealing with costumers, markets and workplaces is not enough for today's institutions and business organizations to succeed in this century. The purpose of this research is testing the effect of country of origin (COO) on Albanian consumers purchasing preferences and to measure consumer ethnocentrism in Albanian market. This study tried to investigate the influence of COO and consumer ethnocentrism in a multi-dimensional context, taking the consideration for the effect of different factors such as price, brand cues and costumer experience in purchase decision of good in Albanian market. The hypotheses are examined with data assembled from 278 Albanian consumers. There were four product preferences attributes in survey questionnaire: product origin, brands, consumer experience and price. As result of study, the effect of ethnocentrism was found as important factor that affects Albanian consumer's product evaluations and their purchase intentions. In addition, in Albanian marketplace, country of origin has great impact regarding the evaluations of foreign goods.
European Journal of Education
Higher education is considered as one of the main socio-economic development factors of the socie... more Higher education is considered as one of the main socio-economic development factors of the society. Quality assurance in higher education shall be one of the main priorities of the government and civil society. Expectations for a better performance in the quality of teaching, scientific research and other similar activities, obliges the university managers and administrators to review their strategy. For this reason, the demand for quality in higher education is increasing. After assessing the current state of the private educational institutions in Albania in terms of quality and of identifying the existing issues, there will be provided some recommendations and suggestions for improvement in relation to the future challenges. For this reason, in the theoretical framework of references from literature assessment, a specific total quality management framework (TQM) will be developed.
Beder Journal of Humanities, 2013
In today‟s globalised and competitive economy employees are the most significant asset of an orga... more In today‟s globalised and competitive economy employees are the most significant asset of an organisation. Therefore all organisations in order to increase their organisational performance have to develop strategies to improve and enhance employee‟s quality of life, meaningfulness at work and employees institutional belongings. One strategy to improve human resource quality is giving importance to spirituality at workplace. This study will investigate the benefits of spirituality in higher education system by focusing on spiritual needs and spiritual growth of students and university staff. This study will try to provide suggestions and recommendations for organisations regarding the importance of incorporating spirituality in an academic workplace context.
Open Journal of Business and Management, 2020
Nowadays, the rapid development of technology has revolutionized global business. These changes i... more Nowadays, the rapid development of technology has revolutionized global business. These changes in computer and communication technologies have made it possible for businesses to directly reach customers anywhere in the world. Therefore, economies of many countries are based on international trade. The traditional way of dealing with costumers, markets and workplaces is not enough for today’s institutions and business organizations to succeed in this century. The purpose of this research is testing the effect of country of origin (COO) on Albanian consumers purchasing preferences and to measure consumer ethnocentrism in Albanian market. This study tried to investigate the influence of COO and consumer ethnocentrism in a multi-dimensional context, taking the consideration for the effect of different factors such as price, brand cues and costumer experience in purchase decision of good in Albanian market. The hypotheses are examined with data assembled from 278 Albanian consumers. There were four product preferences attributes in survey questionnaire: product origin, brands, consumer experience and price. As result of study, the effect of ethnocentrism was found as important factor that affects Albanian consumer’s product evaluations and their purchase in- tentions. In addition, in Albanian marketplace, country of origin has great impact regarding the evaluations of foreign goods
Open Journal of Business and Management
Nowadays, the rapid development of technology has revolutionized global business. These changes i... more Nowadays, the rapid development of technology has revolutionized global business. These changes in computer and communication technologies have made it possible for businesses to directly reach customers anywhere in the world. Therefore, economies of many countries are based on international trade. The traditional way of dealing with costumers, markets and workplaces is not enough for today's institutions and business organizations to succeed in this century. The purpose of this research is testing the effect of country of origin (COO) on Albanian consumers purchasing preferences and to measure consumer ethnocentrism in Albanian market. This study tried to investigate the influence of COO and consumer ethnocentrism in a multi-dimensional context, taking the consideration for the effect of different factors such as price, brand cues and costumer experience in purchase decision of good in Albanian market. The hypotheses are examined with data assembled from 278 Albanian consumers. There were four product preferences attributes in survey questionnaire: product origin, brands, consumer experience and price. As result of study, the effect of ethnocentrism was found as important factor that affects Albanian consumer's product evaluations and their purchase intentions. In addition, in Albanian marketplace, country of origin has great impact regarding the evaluations of foreign goods.
European Journal of Education
Higher education is considered as one of the main socio-economic development factors of the socie... more Higher education is considered as one of the main socio-economic development factors of the society. Quality assurance in higher education shall be one of the main priorities of the government and civil society. Expectations for a better performance in the quality of teaching, scientific research and other similar activities, obliges the university managers and administrators to review their strategy. For this reason, the demand for quality in higher education is increasing. After assessing the current state of the private educational institutions in Albania in terms of quality and of identifying the existing issues, there will be provided some recommendations and suggestions for improvement in relation to the future challenges. For this reason, in the theoretical framework of references from literature assessment, a specific total quality management framework (TQM) will be developed.
Beder Journal of Humanities, 2013
In today‟s globalised and competitive economy employees are the most significant asset of an orga... more In today‟s globalised and competitive economy employees are the most significant asset of an organisation. Therefore all organisations in order to increase their organisational performance have to develop strategies to improve and enhance employee‟s quality of life, meaningfulness at work and employees institutional belongings. One strategy to improve human resource quality is giving importance to spirituality at workplace. This study will investigate the benefits of spirituality in higher education system by focusing on spiritual needs and spiritual growth of students and university staff. This study will try to provide suggestions and recommendations for organisations regarding the importance of incorporating spirituality in an academic workplace context.
Open Journal of Business and Management, 2020
Nowadays, the rapid development of technology has revolutionized global business. These changes i... more Nowadays, the rapid development of technology has revolutionized global business. These changes in computer and communication technologies have made it possible for businesses to directly reach customers anywhere in the world. Therefore, economies of many countries are based on international trade. The traditional way of dealing with costumers, markets and workplaces is not enough for today’s institutions and business organizations to succeed in this century. The purpose of this research is testing the effect of country of origin (COO) on Albanian consumers purchasing preferences and to measure consumer ethnocentrism in Albanian market. This study tried to investigate the influence of COO and consumer ethnocentrism in a multi-dimensional context, taking the consideration for the effect of different factors such as price, brand cues and costumer experience in purchase decision of good in Albanian market. The hypotheses are examined with data assembled from 278 Albanian consumers. There were four product preferences attributes in survey questionnaire: product origin, brands, consumer experience and price. As result of study, the effect of ethnocentrism was found as important factor that affects Albanian consumer’s product evaluations and their purchase in- tentions. In addition, in Albanian marketplace, country of origin has great impact regarding the evaluations of foreign goods