yusram adi | Universitas 17 Agustus 1945 Surabaya (original) (raw)
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Papers by yusram adi
PARADOKS : Jurnal Ilmu Ekonomi, Feb 9, 2021
ABSTRAK:The purpose of this research is to test and analyze the influence of customer orientation... more ABSTRAK:The purpose of this research is to test and analyze the influence of customer orientation, competitor orientation, organizational learning orientation to customer value, and to test and analyze the influence of customer orientation, competitor orientation, organizational learning orientation to competitive advantage, customer value to competitive advantage. Customer orientation, competitor orientation, organization's learning orientation to competitive advantage mediated by customer value. In order to implement this goal, data collection techniques are collected through documentation and questionnaires, taking samples of customers shopping at Mini Market Alfamart and Indomaret in Makassar city, using data analysis technique that is descriptive statistical analysis, Structural Equation Modeling (SEM) with Amos program 20 and model evaluation. The results of the study found that customer orientation has a positive and significant impact on customer value. The competitor...
PARADOKS : Jurnal Ilmu Ekonomi, Feb 9, 2021
ABSTRAK:The purpose of this research is to test and analyze the influence of customer orientation... more ABSTRAK:The purpose of this research is to test and analyze the influence of customer orientation, competitor orientation, organizational learning orientation to customer value, and to test and analyze the influence of customer orientation, competitor orientation, organizational learning orientation to competitive advantage, customer value to competitive advantage. Customer orientation, competitor orientation, organization's learning orientation to competitive advantage mediated by customer value. In order to implement this goal, data collection techniques are collected through documentation and questionnaires, taking samples of customers shopping at Mini Market Alfamart and Indomaret in Makassar city, using data analysis technique that is descriptive statistical analysis, Structural Equation Modeling (SEM) with Amos program 20 and model evaluation. The results of the study found that customer orientation has a positive and significant impact on customer value. The competitor...