Şirin Atakan-Duman | Cyprus International University (original) (raw)

Papers by Şirin Atakan-Duman

Research paper thumbnail of How a Turkish Bank Uses Corporate Social Responsibility to Construct Its Identity? A Case Study

Based on institutional theory, this article aims to understand the corporate social responsibilit... more Based on institutional theory, this article aims to understand the corporate social responsibility (CSR) agenda, organizational identity construction, and how both are communicated. To achieve this goal, the study focuses on Garanti Bank’s organizational identity and CSR agenda to develop a deeper understanding of the role of CSR in identity construction and in gaining legitimacy. The researchers analyzed Garanti Bank’s corporate website and social media accounts (Facebook and Twitter) in addition to conducting qualitative in-depth interviews with communication and CSR managers. By engaging in a thematic content analysis, the authors aim to understand how Garanti Bank defines its identity, shows its legitimacy, develops a CSR agenda, and communicates all of these attributes to stakeholders. The study results reveal that ‘technology’ and ‘being first’ are instrumental themes in how the bank positions itself and in gaining a competitive identity. On the other hand, themes related to ‘...

Research paper thumbnail of The Challenge of Constructing a Unique Online Identity Through an Isomorphic Social Media Presence

International Journal of Communication, 2019

Grounded in institutional theory for analyzing and differentiating isomorphic identity features, ... more Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct their online identities. To determine the themes used by these universities for their online identity construction, secondary data were collected from the universities' social media accounts (Facebook and Twitter). Content analysis was conducted to identify the major themes and theme categories used by the foundation universities. Study results revealed that to construct a unique identity while embracing widely accepted industry practices, foundation universities concentrate their communication efforts mainly on public relations. This study contributes to the existing literature by providing insights from the higher education field into the challenge of constructing a unique identity while communicating similar identity elements so as to establish legitimacy through isomorphism. This study proposes that foundation universities communicate both distinctive identity elements through persuasion to be able to stay in competition and identity elements consistent with industry norms through mimetic and normative isomorphism to gain legitimacy.

Research paper thumbnail of Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

Public Relations Review, 2016

This paper reviews the literature for articles that include both the terms corporate social respo... more This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.

Research paper thumbnail of The Challenge of Constructing a Unique Online Identity Through an Isomorphic Social Media Presence

International Journal of Communication, 2019

Grounded in institutional theory for analyzing and differentiating isomorphic identity features, ... more Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct their online identities. To determine the themes used by these universities for their online identity construction, secondary data were collected from the universities’ social media accounts (Facebook and Twitter). Content analysis was conducted to identify the major themes and theme categories used by the foundation universities. Study results revealed that to construct a unique identity while embracing widely accepted industry practices, foundation universities concentrate their communication efforts mainly on public relations. This study contributes to the existing literature by providing insights from the higher education field into the challenge of constructing a unique identity while communicating similar identity elements so as to establish legitimacy throug...

Research paper thumbnail of Gaining legitimacy through CSR: an analysis of Turkey's 30 largest corporations

Business Ethics: A European Review, 2016

Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.

Research paper thumbnail of The online presence of Turkish banks: Communicating the softer side of corporate identity - PUBLIC RELATIONS REVIEW (41-1) 2015

This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.

Research paper thumbnail of The University Identity: Communication of Identity Themes

International Business and Accounting Research Journal

Earlier research has brought organizational identity to the fore as an institutional response to... more Earlier research has brought organizational identity to the fore as an institutional response to the developments in higher education field. Following literature, this study aims to examine the organizational identity of universities through an analysis of themes communicated at their websites. The study findings reveal that participant universities communicate five common identity themes institutionalized by higher education field. Among these themes, social values presented to the society for belongingness and capacity for enriching main university functions are found out to be most communicated themes. The findings also show that each university communicates distinct themes that still fall under these five common themes. Therefore, the study presents that distinct themes symbolizing the uniqueness claim of the university identity emerge within the pre-determined theme categories in the field.

Research paper thumbnail of The Role of Corporate Social Responsibility in Online Identity Construction An Analysis of Turkey’s Banking Sector - PUBLIC RELATIONS REVIEW (40-5) 2014

This study focuses on Turkey’s banking sector and investigates the role of public rela-tions and ... more This study focuses on Turkey’s banking sector and investigates the role of public rela-tions and corporate social responsibility practices in constructing organizational identitiesthrough a thematic content analysis of banks’ corporate websites. Based on social identitytheory, the research reveals that regardless of its core business function, an organizationmust communicate non-economic social concerns to construct a public identity and gain legitimacy.

Research paper thumbnail of Türkiye’de Telekomünikasyon Sektöründe Internet Üzerinden Örgütsel Kimlik İnşasında Kurumsal Sosyal Sorumluluğun Rolü

Iletisim Kuram Ve Arastırma Dergisi, Jul 17, 2014

Research paper thumbnail of Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

Public Relations Review, 2015

Research paper thumbnail of Örgütsel Kimlik Algısı, Örgütsel Bağlılık ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişkinin Belirlenmesine Yönelik Bir Araştırma

Journal of Business Economics and Political Science, 2013

Research paper thumbnail of Türkiye de Kurumsal Sosyal Sorumluluğun Kavramsallaştırılması: Meta Sentez Analizi

Business and Economics Research Journal

Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiy... more Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiye'de yayınlanan yüksek lisans ve doktora tezleri tematik meta sentez (thematic meta-synhtesis) ile incelenmiştir. Bu inceleme sayesinde akademik çalışma yapan ve alana katkıda bulunan araştırmacıların sosyal sorumluluğu nasıl ele aldıkları, kavramların temel odağı, tarihsel izdüşümü ve profili belirlenmiştir. Tematik meta sentez ile yazındaki temel eğilimlerin ve boşlukların belirlenmesi ile kuramsal gelişime katkı sağlanacak alanlar tespit edilmiştir. Tezlerin bulguları ve sonuçları incelendiğinde daha çok betimsel ve uygulamaya yönelik çıkarımlarda bulundukları, teoriye katkının sınırlı olduğu, farklı teorilerden yola çıkarak bunları bütünleştiren ve kavramsal çerçeve geliştiren çalışmalara ihtiyaç olduğu belirlenmiştir.

Research paper thumbnail of The online presence of Turkish banks: Communicating the softer side of corporate identity

Public Relations Review, 2014

This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.

Research paper thumbnail of The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector

Public Relations Review, 2014

ABSTRACT

Research paper thumbnail of Türkiye’de Telekomünikasyon Sektöründe İnternet Üzerinden Örgütsel Kimlik İnşasında Kurumsal Sosyal Sorumluluğun Rolü - İletişim Kuram ve Araştırma Dergisi - 38 / Bahar 2014 Gazi Üniversitesi İletişim Fakültesi

Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan ha... more Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan halkla ilişkiler ve sosyal sorumluluk uygulamalarına odaklanılmaktadır. Halkla ilişkiler, örgütsel kimliğin inşası ve bunun ilgili paydaşlara iletilmesi için kullanılan önemli iletişim araçlarından biridir. Araştırma kapsamında
Türkiye’de öne çıkan dört telekomünikasyon şirketi (Turkcell, Türk Telekom, Avea ve Vodafone) ele alınarak bu şirketlerin halkla ilişkiler ve kurumsal sosyal sorumluluk faaliyetleri değerlendirilmiş ve bunların örgütsel kimlik inşasında ne şekilde ve ne etkide rolü olduğu incelenmiştir. Çalışma kapsamında incelenen
telekomünikasyon şirketlerinin kurumsal Web siteleri tema düzeyinde içerik analizi uygulanarak derinlemesine incelenmiş, öne çıkan temalar ve bu temalar içerisinde kurumsal sosyal sorumluluk faaliyetlerinin rolü ortaya konulmuştur. Çalışma sonuçları Türkiye’de telekomünikasyon şirketlerinin temel iş faaliyetlerinin yanı sıra
toplum faydasını ve kendi üstünlüklerini vurgulayan temalara da önem verdiklerini ve bu sayede değer yaratma ve meşru bir kimlik oluşturma çabası içerisinde olduklarını ortaya koymuştur. Ayrıca çalışma sonuçları kurumsal sosyal sorumluluk faaliyetlerinin kimlik inşasında ve meşruiyet kazanmadaki önemli rolünü göstermiştir.

Based on social identity theory, this exploratory study of the four largest Turkish Telecommunication (Turkcell, Türk Telekom, Avea and Vodafone) companies aims to understand the process of organizational identity construction by examining how public relations and corporate social responsibility practices help establish
organizational identity. In order to analyze the telecommunication companies’ organizational identity, the research examines the four major companies’ corporate Websites through content analysis. The results of the study revealed that in addition to their core business functions, telecommunication companies in Turkey utilize themes
that focus on community benefit and their own superiority to create value and construct a legitimate identity. Additionally, study results showed that corporate social responsibility activities have an important role in identity construction and gaining legitimacy.

Research paper thumbnail of Behaviors and Trends in E-Purchasing: Case of Turkey

Canadian Social Science, Dec 31, 2013

In Turkey, as in many countries, online shopping has experienced modest changes in 90's. In addit... more In Turkey, as in many countries, online shopping has experienced modest changes in 90's. In addition to the doubts about the quality of products purchased online, the lack of consumer confidence in financial transactions made on commercial sites account for this slow evolution. However, democratization of the Internet, development of social media and evolution of e-marketing has changed the purchasing habits of consumers. The purpose of this research is to analyze how the Internet as a tool has or may have a concrete effect on online purchasing behaviors of economic agents and to highlight the key factors influencing the decision process of e-consumer. To this end, we conducted a population survey of 1055 consumers. The data collected were analyzed using the SPSS factor analysis was then applied to the data. The results of our analysis indicate that, prior to any decision, consumers get information about the products they wish to acquire from not only the search engines, but also the decisions of other consumers. In fact, consumers trust substantially the past experiences of other consumers shared on the Internet. Noting that various discussion forums or websites can be used in the comparison of products and influence the decision of purchasing of e-customer. Our research indicates that low-price variable and/or special offers available only on the Internet are the real factor that encourages purchase online in Turkey.

Research paper thumbnail of Beliefs About Leadership: Perspective of Turkey’s Administrators and Leading Business People

International Business Management, 2015

The goal of this study is to understand how leading executives, governors and well-known business... more The goal of this study is to understand how leading executives, governors and well-known business people in Turkey perceive leadership. This study addresses this nagging question on leadership: leadership is natural or nurtured? With this in mind, administrators and leading business people were asked whether they believe that leaders are born or made. Using this as the main query, about a hundred interviews were conducted, based on which the study elaborates and discusses how personal evaluations of leadership may contribute to construction of leadership identity. In addition, this study investigates the effect of demographical variables on leadership perceptions and aims at understanding the factors, such as demographics, that contribute to construction of leader identity. Although majority of the respondents believe that leaders are born with the qualities and characteristics needed to become a leader a, most of these individuals state that their education is an indispensable part...

Research paper thumbnail of How a Turkish Bank Uses Corporate Social Responsibility to Construct Its Identity? A Case Study

Based on institutional theory, this article aims to understand the corporate social responsibilit... more Based on institutional theory, this article aims to understand the corporate social responsibility (CSR) agenda, organizational identity construction, and how both are communicated. To achieve this goal, the study focuses on Garanti Bank’s organizational identity and CSR agenda to develop a deeper understanding of the role of CSR in identity construction and in gaining legitimacy. The researchers analyzed Garanti Bank’s corporate website and social media accounts (Facebook and Twitter) in addition to conducting qualitative in-depth interviews with communication and CSR managers. By engaging in a thematic content analysis, the authors aim to understand how Garanti Bank defines its identity, shows its legitimacy, develops a CSR agenda, and communicates all of these attributes to stakeholders. The study results reveal that ‘technology’ and ‘being first’ are instrumental themes in how the bank positions itself and in gaining a competitive identity. On the other hand, themes related to ‘...

Research paper thumbnail of The Challenge of Constructing a Unique Online Identity Through an Isomorphic Social Media Presence

International Journal of Communication, 2019

Grounded in institutional theory for analyzing and differentiating isomorphic identity features, ... more Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct their online identities. To determine the themes used by these universities for their online identity construction, secondary data were collected from the universities' social media accounts (Facebook and Twitter). Content analysis was conducted to identify the major themes and theme categories used by the foundation universities. Study results revealed that to construct a unique identity while embracing widely accepted industry practices, foundation universities concentrate their communication efforts mainly on public relations. This study contributes to the existing literature by providing insights from the higher education field into the challenge of constructing a unique identity while communicating similar identity elements so as to establish legitimacy through isomorphism. This study proposes that foundation universities communicate both distinctive identity elements through persuasion to be able to stay in competition and identity elements consistent with industry norms through mimetic and normative isomorphism to gain legitimacy.

Research paper thumbnail of Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

Public Relations Review, 2016

This paper reviews the literature for articles that include both the terms corporate social respo... more This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.

Research paper thumbnail of The Challenge of Constructing a Unique Online Identity Through an Isomorphic Social Media Presence

International Journal of Communication, 2019

Grounded in institutional theory for analyzing and differentiating isomorphic identity features, ... more Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct their online identities. To determine the themes used by these universities for their online identity construction, secondary data were collected from the universities’ social media accounts (Facebook and Twitter). Content analysis was conducted to identify the major themes and theme categories used by the foundation universities. Study results revealed that to construct a unique identity while embracing widely accepted industry practices, foundation universities concentrate their communication efforts mainly on public relations. This study contributes to the existing literature by providing insights from the higher education field into the challenge of constructing a unique identity while communicating similar identity elements so as to establish legitimacy throug...

Research paper thumbnail of Gaining legitimacy through CSR: an analysis of Turkey's 30 largest corporations

Business Ethics: A European Review, 2016

Grounded in institutional theory, this study provides an overview of the corporate social respons... more Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.

Research paper thumbnail of The online presence of Turkish banks: Communicating the softer side of corporate identity - PUBLIC RELATIONS REVIEW (41-1) 2015

This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.

Research paper thumbnail of The University Identity: Communication of Identity Themes

International Business and Accounting Research Journal

Earlier research has brought organizational identity to the fore as an institutional response to... more Earlier research has brought organizational identity to the fore as an institutional response to the developments in higher education field. Following literature, this study aims to examine the organizational identity of universities through an analysis of themes communicated at their websites. The study findings reveal that participant universities communicate five common identity themes institutionalized by higher education field. Among these themes, social values presented to the society for belongingness and capacity for enriching main university functions are found out to be most communicated themes. The findings also show that each university communicates distinct themes that still fall under these five common themes. Therefore, the study presents that distinct themes symbolizing the uniqueness claim of the university identity emerge within the pre-determined theme categories in the field.

Research paper thumbnail of The Role of Corporate Social Responsibility in Online Identity Construction An Analysis of Turkey’s Banking Sector - PUBLIC RELATIONS REVIEW (40-5) 2014

This study focuses on Turkey’s banking sector and investigates the role of public rela-tions and ... more This study focuses on Turkey’s banking sector and investigates the role of public rela-tions and corporate social responsibility practices in constructing organizational identitiesthrough a thematic content analysis of banks’ corporate websites. Based on social identitytheory, the research reveals that regardless of its core business function, an organizationmust communicate non-economic social concerns to construct a public identity and gain legitimacy.

Research paper thumbnail of Türkiye’de Telekomünikasyon Sektöründe Internet Üzerinden Örgütsel Kimlik İnşasında Kurumsal Sosyal Sorumluluğun Rolü

Iletisim Kuram Ve Arastırma Dergisi, Jul 17, 2014

Research paper thumbnail of Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

Public Relations Review, 2015

Research paper thumbnail of Örgütsel Kimlik Algısı, Örgütsel Bağlılık ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişkinin Belirlenmesine Yönelik Bir Araştırma

Journal of Business Economics and Political Science, 2013

Research paper thumbnail of Türkiye de Kurumsal Sosyal Sorumluluğun Kavramsallaştırılması: Meta Sentez Analizi

Business and Economics Research Journal

Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiy... more Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiye'de yayınlanan yüksek lisans ve doktora tezleri tematik meta sentez (thematic meta-synhtesis) ile incelenmiştir. Bu inceleme sayesinde akademik çalışma yapan ve alana katkıda bulunan araştırmacıların sosyal sorumluluğu nasıl ele aldıkları, kavramların temel odağı, tarihsel izdüşümü ve profili belirlenmiştir. Tematik meta sentez ile yazındaki temel eğilimlerin ve boşlukların belirlenmesi ile kuramsal gelişime katkı sağlanacak alanlar tespit edilmiştir. Tezlerin bulguları ve sonuçları incelendiğinde daha çok betimsel ve uygulamaya yönelik çıkarımlarda bulundukları, teoriye katkının sınırlı olduğu, farklı teorilerden yola çıkarak bunları bütünleştiren ve kavramsal çerçeve geliştiren çalışmalara ihtiyaç olduğu belirlenmiştir.

Research paper thumbnail of The online presence of Turkish banks: Communicating the softer side of corporate identity

Public Relations Review, 2014

This study tries to understand the process of organizational identity construction and therole of... more This study tries to understand the process of organizational identity construction and therole of public relations in assisting this process. This study focuses on Turkey’s bankingsector to understand how organizational identities are constructed and supported by cor-porate social responsibility (CSR) activities in addition to how they are communicated tostakeholders. The corporate websites and social media accounts (Facebook and Twitter) ofthe eight largest banks in Turkey are examined through thematic content analysis to under-stand their identity construction processes and how much they benefit from CSR activitiesin this process. Institutional theory is utilized in this study to get a deeper understanding ofthe role of CSR in organizational identity construction. The results reveal that online pres-ence of banks in Turkey tends to emphasize the softer, especially socially responsible sideof their organizational identities.

Research paper thumbnail of The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector

Public Relations Review, 2014

ABSTRACT

Research paper thumbnail of Türkiye’de Telekomünikasyon Sektöründe İnternet Üzerinden Örgütsel Kimlik İnşasında Kurumsal Sosyal Sorumluluğun Rolü - İletişim Kuram ve Araştırma Dergisi - 38 / Bahar 2014 Gazi Üniversitesi İletişim Fakültesi

Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan ha... more Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan halkla ilişkiler ve sosyal sorumluluk uygulamalarına odaklanılmaktadır. Halkla ilişkiler, örgütsel kimliğin inşası ve bunun ilgili paydaşlara iletilmesi için kullanılan önemli iletişim araçlarından biridir. Araştırma kapsamında
Türkiye’de öne çıkan dört telekomünikasyon şirketi (Turkcell, Türk Telekom, Avea ve Vodafone) ele alınarak bu şirketlerin halkla ilişkiler ve kurumsal sosyal sorumluluk faaliyetleri değerlendirilmiş ve bunların örgütsel kimlik inşasında ne şekilde ve ne etkide rolü olduğu incelenmiştir. Çalışma kapsamında incelenen
telekomünikasyon şirketlerinin kurumsal Web siteleri tema düzeyinde içerik analizi uygulanarak derinlemesine incelenmiş, öne çıkan temalar ve bu temalar içerisinde kurumsal sosyal sorumluluk faaliyetlerinin rolü ortaya konulmuştur. Çalışma sonuçları Türkiye’de telekomünikasyon şirketlerinin temel iş faaliyetlerinin yanı sıra
toplum faydasını ve kendi üstünlüklerini vurgulayan temalara da önem verdiklerini ve bu sayede değer yaratma ve meşru bir kimlik oluşturma çabası içerisinde olduklarını ortaya koymuştur. Ayrıca çalışma sonuçları kurumsal sosyal sorumluluk faaliyetlerinin kimlik inşasında ve meşruiyet kazanmadaki önemli rolünü göstermiştir.

Based on social identity theory, this exploratory study of the four largest Turkish Telecommunication (Turkcell, Türk Telekom, Avea and Vodafone) companies aims to understand the process of organizational identity construction by examining how public relations and corporate social responsibility practices help establish
organizational identity. In order to analyze the telecommunication companies’ organizational identity, the research examines the four major companies’ corporate Websites through content analysis. The results of the study revealed that in addition to their core business functions, telecommunication companies in Turkey utilize themes
that focus on community benefit and their own superiority to create value and construct a legitimate identity. Additionally, study results showed that corporate social responsibility activities have an important role in identity construction and gaining legitimacy.

Research paper thumbnail of Behaviors and Trends in E-Purchasing: Case of Turkey

Canadian Social Science, Dec 31, 2013

In Turkey, as in many countries, online shopping has experienced modest changes in 90's. In addit... more In Turkey, as in many countries, online shopping has experienced modest changes in 90's. In addition to the doubts about the quality of products purchased online, the lack of consumer confidence in financial transactions made on commercial sites account for this slow evolution. However, democratization of the Internet, development of social media and evolution of e-marketing has changed the purchasing habits of consumers. The purpose of this research is to analyze how the Internet as a tool has or may have a concrete effect on online purchasing behaviors of economic agents and to highlight the key factors influencing the decision process of e-consumer. To this end, we conducted a population survey of 1055 consumers. The data collected were analyzed using the SPSS factor analysis was then applied to the data. The results of our analysis indicate that, prior to any decision, consumers get information about the products they wish to acquire from not only the search engines, but also the decisions of other consumers. In fact, consumers trust substantially the past experiences of other consumers shared on the Internet. Noting that various discussion forums or websites can be used in the comparison of products and influence the decision of purchasing of e-customer. Our research indicates that low-price variable and/or special offers available only on the Internet are the real factor that encourages purchase online in Turkey.

Research paper thumbnail of Beliefs About Leadership: Perspective of Turkey’s Administrators and Leading Business People

International Business Management, 2015

The goal of this study is to understand how leading executives, governors and well-known business... more The goal of this study is to understand how leading executives, governors and well-known business people in Turkey perceive leadership. This study addresses this nagging question on leadership: leadership is natural or nurtured? With this in mind, administrators and leading business people were asked whether they believe that leaders are born or made. Using this as the main query, about a hundred interviews were conducted, based on which the study elaborates and discusses how personal evaluations of leadership may contribute to construction of leadership identity. In addition, this study investigates the effect of demographical variables on leadership perceptions and aims at understanding the factors, such as demographics, that contribute to construction of leader identity. Although majority of the respondents believe that leaders are born with the qualities and characteristics needed to become a leader a, most of these individuals state that their education is an indispensable part...